Tag pairdata 30 Sep 2026

Puzzle + Cozy: a typical launch earns $1,117 in its first year

That is the median of 134 indie paid launches, 2024 Q4 to 2025 Q3. 17 of 275 matured launches earned $100k or more, against 7.6 expected for their price and launch quarter. Releases rose 91% on the year before: 290 against 152.

Price: $1,117
Price vs a year earlier: −34.5%
Releases, 12 months: 290
Upcoming games: 416
Games on the store: 1,046

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Puzzle + Cozy on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	0.31%share of upcoming wishlist heat	0.13% to 0.53%	34 ranked of 416 upcoming gameswishlist rank 30 Sep 2026	#4,758 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.89xhits against expected	1.38x to 2.63x	275 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#225 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−31%player demand against new supply, relative to Steam	−41% to −19%	85 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,177 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−5%review growth against same-age games	−10% to +2%	85 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,022 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 17
Expected: 7.6

Launches: 275
Hit rate: 6.2%4.2% to 9.3%
Expected rate: 2.8%
Against expected: 1.89x1.38x to 2.63x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

275 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $242
Median: $1,213
Top tenth: $43,372

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 290
Prior 12 months: 152

Change: +91%
Against Steam: +39%after Steam-wide growth, shrunk by 5 releases

Parent tags

PuzzleGenre pageRanked on every board, with its best pairs.
CozyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Puzzle

pairs with Puzzle

Puzzle + Open World$3,68033 launches priced, 31 releases in 12 months
Metroidvania + Puzzle$2,32437 launches priced, 46 releases in 12 months
Puzzle + Visual Novel$2,10397 launches priced, 167 releases in 12 months
Puzzle + Story Rich$2,000292 launches priced, 408 releases in 12 months
Puzzle + Co-op$1,92037 launches priced, 77 releases in 12 months
Puzzle + Dark Humor$1,87830 launches priced, 50 releases in 12 months

Every pair with Puzzle

More with Cozy

pairs with Cozy

Life Sim + Cozy$34,02737 launches priced, 66 releases in 12 months
Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
Exploration + Cozy$24,01549 launches priced, 99 releases in 12 months
Simulation + Cozy$15,70676 launches priced, 253 releases in 12 months
Building + Cozy$14,48232 launches priced, 66 releases in 12 months
Management + Cozy$9,50833 launches priced, 77 releases in 12 months

Every pair with Cozy

Verdicts

in development

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