Tag pairdata 30 Sep 2026

Relaxing + Cozy: a typical launch earns $2,039 in its first year

That is the median of 222 indie paid launches, 2024 Q4 to 2025 Q3. 53 of 438 matured launches earned $100k or more, against 19.1 expected for their price and launch quarter. Releases rose 115% on the year before: 525 against 244.

Price: $2,039
Price vs a year earlier: −17.6%
Releases, 12 months: 525
Upcoming games: 998
Games on the store: 2,035

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Relaxing + Cozy on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	1.03%share of upcoming wishlist heat	0.73% to 1.49%	101 ranked of 1,000 upcoming gameswishlist rank 30 Sep 2026	#221 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	2.53xhits against expected	2.07x to 3.08x	438 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#32 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−41%player demand against new supply, relative to Steam	−49% to −30%	140 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,282 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−8%review growth against same-age games	−12% to 0%	140 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,166 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 53
Expected: 19.1

Launches: 438
Hit rate: 12.1%8.9% to 16.2%
Expected rate: 4.4%
Against expected: 2.53x2.07x to 3.08x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

438 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $242
Median: $1,630
Top tenth: $145,009

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 525
Prior 12 months: 244

Change: +115%
Against Steam: +57%after Steam-wide growth, shrunk by 5 releases

Parent tags

RelaxingNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
CozyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Relaxing

pairs with Relaxing

Relaxing + Economy$7,82849 launches priced, 115 releases in 12 months
Relaxing + Open World$3,43945 launches priced, 56 releases in 12 months
Building + Relaxing$3,39787 launches priced, 134 releases in 12 months
Relaxing + Management$3,154101 launches priced, 233 releases in 12 months
Relaxing + Farming Sim$2,87450 launches priced, 106 releases in 12 months
Relaxing + Crafting$2,42950 launches priced, 83 releases in 12 months

Every pair with Relaxing

More with Cozy

pairs with Cozy

Life Sim + Cozy$34,02737 launches priced, 66 releases in 12 months
Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
Exploration + Cozy$24,01549 launches priced, 99 releases in 12 months
Simulation + Cozy$15,70676 launches priced, 253 releases in 12 months
Building + Cozy$14,48232 launches priced, 66 releases in 12 months
Management + Cozy$9,50833 launches priced, 77 releases in 12 months

Every pair with Cozy

Verdicts

in development

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