Tag pairdata 30 Sep 2026

Relaxing + Puzzle: a typical launch earns $424 in its first year

That is the median of 510 indie paid launches, 2024 Q4 to 2025 Q3. 28 of 1,026 matured launches earned $100k or more, against 32.2 expected for their price and launch quarter. Releases rose 28% on the year before: 729 against 569.

Price: $424
Price vs a year earlier: −39.5%
Releases, 12 months: 729
Upcoming games: 966
Games on the store: 4,414

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Relaxing + Puzzle on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	1.00%share of upcoming wishlist heat	0.35% to 2.23%	62 ranked of 968 upcoming gameswishlist rank 30 Sep 2026	#4,294 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.88xhits against expected	0.67x to 1.16x	1,026 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#3,538 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+1%player demand against new supply, relative to Steam	−8% to +10%	193 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,391 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−4%review growth against same-age games	−9% to +1%	193 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#991 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 28
Expected: 32.2

Launches: 1,026
Hit rate: 2.7%1.9% to 4.5%
Expected rate: 3.1%
Against expected: 0.88x0.67x to 1.16x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

1,026 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $425
Top tenth: $8,339

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 729
Prior 12 months: 569

Change: +28%
Against Steam: −6%after Steam-wide growth, shrunk by 5 releases

Parent tags

RelaxingNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
PuzzleGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Relaxing

pairs with Relaxing

Relaxing + Economy$7,82849 launches priced, 115 releases in 12 months
Relaxing + Open World$3,43945 launches priced, 56 releases in 12 months
Building + Relaxing$3,39787 launches priced, 134 releases in 12 months
Relaxing + Management$3,154101 launches priced, 233 releases in 12 months
Relaxing + Farming Sim$2,87450 launches priced, 106 releases in 12 months
Relaxing + Crafting$2,42950 launches priced, 83 releases in 12 months

Every pair with Relaxing

More with Puzzle

pairs with Puzzle

Puzzle + Open World$3,68033 launches priced, 31 releases in 12 months
Metroidvania + Puzzle$2,32437 launches priced, 46 releases in 12 months
Puzzle + Visual Novel$2,10397 launches priced, 167 releases in 12 months
Puzzle + Story Rich$2,000292 launches priced, 408 releases in 12 months
Puzzle + Co-op$1,92037 launches priced, 77 releases in 12 months
Puzzle + Dark Humor$1,87830 launches priced, 50 releases in 12 months

Every pair with Puzzle

Verdicts

in development

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