Tag pairdata 30 Sep 2026

Story Rich + Cute: a typical launch earns $3,396 in its first year

That is the median of 163 indie paid launches, 2024 Q4 to 2025 Q3. 28 of 304 matured launches earned $100k or more, against 33.6 expected for their price and launch quarter. Releases fell 6% on the year before: 188 against 199.

Price: $3,396
Price vs a year earlier: −40.5%
Releases, 12 months: 188
Upcoming games: 563
Games on the store: 1,637

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Story Rich + Cute on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.38%share of upcoming wishlist heat	0.31% to 0.47%	82 ranked of 563 upcoming gameswishlist rank 30 Sep 2026	#616 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.85xhits against expected	0.65x to 1.10x	304 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#3,784 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	+36%player demand against new supply, relative to Steam	+13% to +63%	132 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#350 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	−6%review growth against same-age games	−13% to +3%	132 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#2,329 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 28
Expected: 33.6

Launches: 304
Hit rate: 8.9%7.3% to 17.1%
Expected rate: 11.1%
Against expected: 0.85x0.65x to 1.10x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

303 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $62
Median: $3,451
Top tenth: $84,871

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 188
Prior 12 months: 199

Change: −6%
Against Steam: −31%after Steam-wide growth, shrunk by 5 releases

Parent tags

Story RichNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
CuteNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Story Rich

pairs with Story Rich

Story Rich + Narrative$13,10440 launches priced, 59 releases in 12 months
Story Rich + Historical$9,68533 launches priced, 53 releases in 12 months
Story Rich + Investigation$8,90370 launches priced, 96 releases in 12 months
Turn-Based Strategy + Story Rich$8,09741 launches priced, 43 releases in 12 months
Story Rich + Supernatural$5,82533 launches priced, 45 releases in 12 months
Story Rich + Dating Sim$5,71476 launches priced, 97 releases in 12 months

Every pair with Story Rich

More with Cute

pairs with Cute

Open World + Cute$5,88634 launches priced, 33 releases in 12 months
Cute + Romance$5,22277 launches priced, 90 releases in 12 months
Cute + LGBTQ+$2,97434 launches priced, 56 releases in 12 months
Psychological Horror + Cute$2,84651 launches priced, 66 releases in 12 months
Visual Novel + Cute$2,798212 launches priced, 288 releases in 12 months
Cute + Emotional$2,67167 launches priced, 92 releases in 12 months

Every pair with Cute

Verdicts

in development

GMD Verdicts will be a written read on a niche, built from the same data and the published method on this site. Join the early list and we will email you when the first ones are ready. Nothing on this page is held back while you wait.