Tag pairdata 30 Sep 2026

Strategy + Military: a typical launch earns $1,456 in its first year

That is the median of 61 indie paid launches, 2024 Q4 to 2025 Q3. 11 of 114 matured launches earned $100k or more, against 12.4 expected for their price and launch quarter. Releases rose 53% on the year before: 118 against 77.

Big publishers: over 85% from majors or $40+ games

Price: $1,456
Price vs a year earlier: +50.2%
Releases, 12 months: 118
Upcoming games: 293
Games on the store: 922

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Strategy + Military on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.38%share of upcoming wishlist heat	0.17% to 0.62%	32 ranked of 294 upcoming gameswishlist rank 30 Sep 2026	#611 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. Big publishers: over 85% from majors or $40+ games	0.91xhits against expected	0.64x to 1.32x	114 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#3,372 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+5%player demand against new supply, relative to Steam	−24% to +38%	45 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,280 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+16%review growth against same-age games	+2% to +30%	45 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#91 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 11
Expected: 12.4

Launches: 114
Hit rate: 9.6%6.0% to 16.7%
Expected rate: 10.9%
Against expected: 0.91x0.64x to 1.32x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

114 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $1,487
Top tenth: $78,264

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 118
Prior 12 months: 77

Change: +53%
Against Steam: +11%after Steam-wide growth, shrunk by 5 releases

Parent tags

StrategyGenre pageRanked on every board, with its best pairs.
MilitaryNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Strategy

pairs with Strategy

Strategy + Roguelike Deckbuilder$8,599104 launches priced, 217 releases in 12 months
Strategy + Base Building$6,139160 launches priced, 260 releases in 12 months
Strategy + Turn-Based$5,85566 launches priced, 104 releases in 12 months
Strategy + Historical$4,25980 launches priced, 157 releases in 12 months
Strategy + Party-Based RPG$3,88255 launches priced, 102 releases in 12 months
Strategy + Story Rich$3,64284 launches priced, 149 releases in 12 months

Every pair with Strategy

More with Military

pairs with Military

Simulation + Military$2,91247 launches priced, 94 releases in 12 months
War + Military$2,15564 launches priced, 90 releases in 12 months
Military + Wargame$1,21466 launches priced, 94 releases in 12 months
First-Person + Military$97133 launches priced, 47 releases in 12 months
Action + Military$80987 launches priced, 123 releases in 12 months
Shooter + Military$54557 launches priced, 97 releases in 12 months

Every pair with Military

Verdicts

in development

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