Best niches
$10 to $20Pairs with the best chance of $100k+, above the base rateFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.
Genres 3 Oct
Of 156 genres with 30+ launches at $10 to $20, 83 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.83 of 156 genres beat the 20 in 100 base rate.83 beat the base rate.
Typical launch, all prices, first year $552
Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.
Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.
Pairs with the best chance of $100k+, above the base rateFree until launch
156 of 256 genres have 30+ launches at $10 to $20. 63 match the search and chips. Sorted by chance of $100k+, lowest first.
| Rank# | Genre | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 20 in 100878 of 4,304 | $10,978 | $287,297 | 4,304 | |||
| 1 | Souls-like20 in 100 earned $100k+, from 98 launches | 20 in 10020 hits | $15,211 | $274,242 | 98 | none | Pin Souls-like |
| 2 | Post-apocalyptic21 in 100 earned $100k+, from 112 launches | 21 in 10023 hits | $14,458 | $258,277 | 112 | none | Pin Post-apocalyptic |
| 3 | Rhythm21 in 100 earned $100k+, from 63 launches | 21 in 10013 hits | $13,928 | $478,716 | 63 | none | Pin Rhythm |
| 4 | RTS21 in 100 earned $100k+, from 111 launches | 21 in 10023 hits | $14,115 | $264,556 | 111 | none | Pin RTS |
| 5 | Perma Death21 in 100 earned $100k+, from 53 launches | 21 in 10011 hits | $12,169 | $239,039 | 53 | Audience | Pin Perma Death |
| 6 | Card Game21 in 100 earned $100k+, from 201 launches | 21 in 10042 hits | $18,010 | $360,680 | 201 | none | Pin Card Game |
| 7 | Shooter21 in 100 earned $100k+, from 363 launches | 21 in 10077 hits | $9,621 | $330,193 | 363 | none | Pin Shooter |
| 8 | Dungeon Crawler21 in 100 earned $100k+, from 205 launches | 21 in 10044 hits | $16,387 | $338,755 | 205 | none | Pin Dungeon Crawler |
| 9 | Space21 in 100 earned $100k+, from 107 launches | 21 in 10023 hits | $10,036 | $252,312 | 107 | none | Pin Space |
| 10 | Action RPG22 in 100 earned $100k+, from 281 launches | 22 in 10061 hits | $10,294 | $303,158 | 281 | none | Pin Action RPG |
| 11 | Flight22 in 100 earned $100k+, from 55 launches | 22 in 10012 hits | $10,014 | $158,342 | 55 | none | Pin Flight |
| 12 | Horror22 in 100 earned $100k+, from 345 launches | 22 in 10076 hits | $12,981 | $309,518 | 345 | none | Pin Horror |
| 13 | Nature23 in 100 earned $100k+, from 80 launches | 23 in 10018 hits | $21,186 | $228,185 | 80 | none | Pin Nature |
| 14 | Detective23 in 100 earned $100k+, from 106 launches | 23 in 10024 hits | $12,860 | $275,639 | 106 | Audience | Pin Detective |
| 15 | Dark Fantasy23 in 100 earned $100k+, from 145 launches | 23 in 10033 hits | $15,615 | $335,771 | 145 | 1-hit | Pin Dark Fantasy |
| 16 | Tactical23 in 100 earned $100k+, from 113 launches | 23 in 10026 hits | $25,693 | $327,565 | 113 | none | Pin Tactical |
| 17 | Military23 in 100 earned $100k+, from 69 launches | 23 in 10016 hits | $13,585 | $414,131 | 69 | 1-hit | Pin Military |
| 18 | Automobile Sim24 in 100 earned $100k+, from 68 launches | 24 in 10016 hits | $10,014 | $516,035 | 68 | none | Pin Automobile Sim |
| 19 | Simulation24 in 100 earned $100k+, from 874 launches | 24 in 100208 hits | $15,416 | $381,863 | 874 | none | Pin Simulation |
| 20 | Survival24 in 100 earned $100k+, from 206 launches | 24 in 10050 hits | $24,935 | $322,489 | 206 | none | Pin Survival |
| 21 | Character Customization25 in 100 earned $100k+, from 191 launches | 25 in 10047 hits | $17,568 | $343,571 | 191 | none | Pin Character Customization |
| 22 | FPS25 in 100 earned $100k+, from 220 launches | 25 in 10055 hits | $11,290 | $650,903 | 220 | none | Pin FPS |
| 23 | Auto Battler25 in 100 earned $100k+, from 60 launches | 25 in 10015 hits | $31,149 | $724,652 | 60 | none | Pin Auto Battler |
| 24 | Investigation25 in 100 earned $100k+, from 107 launches | 25 in 10027 hits | $12,547 | $349,150 | 107 | none | Pin Investigation |
| 25 | Hack and Slash25 in 100 earned $100k+, from 182 launches | 25 in 10046 hits | $19,586 | $303,158 | 182 | Audience | Pin Hack and Slash |
Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.