Best niches
$10 to $20Pairs with the best chance of $100k+, above the base rateFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.
Genres 3 Oct
Of 156 genres with 30+ launches at $10 to $20, 77 beat the 18 in 100 base rate. Price moves the odds most: 1 in 219 under $5, 40 in 100 at $20 to $40.77 of 156 genres beat the 18 in 100 base rate.77 beat the base rate.
Typical launch, all prices, first year $540
Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.
Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
Pairs with the best chance of $100k+, above the base rateFree until launch
156 of 256 genres have 30+ launches at $10 to $20. 67 match the search and chips. Sorted by chance of $100k+, lowest first.
| Rank# | Genre | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 18 in 100758 of 4,301 | $8,234 | $217,858 | 4,301 | |||
| 1 | Hidden Object1 in 19 earned $100k+, from 173 launches | 1 in 199 hits | $1,532 | $41,277 | 173 | none | Pinned Hidden Object |
| 2 | Party-Based RPG1 in 16 earned $100k+, from 127 launches | 1 in 168 hits | $5,899 | $72,146 | 127 | none | Pin Party-Based RPG |
| 3 | Score Attack3 of 44 launches earned $100k+ | 3 of 443 hits | $1,916 | $78,687 | 44 | Small | Pin Score Attack |
| 4 | Dialogue Heavy3 of 42 launches earned $100k+ | 3 of 423 hits | $7,089 | $56,658 | 42 | Small | Pin Dialogue Heavy |
| 5 | Text-Based1 in 14 earned $100k+, from 97 launches | 1 in 147 hits | $5,940 | $71,081 | 97 | none | Pin Text-Based |
| 6 | Incremental3 of 38 launches earned $100k+ | 3 of 383 hits | $1,620 | $96,704 | 38 | Small | Pin Incremental |
| 7 | 3D Platformer1 in 11 earned $100k+, from 180 launches | 1 in 1116 hits | $2,672 | $85,014 | 180 | none | Pin 3D Platformer |
| 8 | Sports1 in 11 earned $100k+, from 152 launches | 1 in 1114 hits | $4,390 | $72,554 | 152 | none | Pin Sports |
| 9 | Romance12 in 100 earned $100k+, from 170 launches | 12 in 10020 hits | $7,090 | $119,162 | 170 | none | Pin Romance |
| 10 | Thriller12 in 100 earned $100k+, from 50 launches | 12 in 1006 hits | $9,115 | $113,701 | 50 | none | Pin Thriller |
| 11 | LGBTQ+12 in 100 earned $100k+, from 99 launches | 12 in 10012 hits | $8,729 | $111,568 | 99 | none | Pin LGBTQ+ |
| 12 | Board Game12 in 100 earned $100k+, from 97 launches | 12 in 10012 hits | $3,677 | $141,651 | 97 | none | Pin Board Game |
| 13 | Real Time Tactics13 in 100 earned $100k+, from 115 launches | 13 in 10015 hits | $3,677 | $145,060 | 115 | none | Pin Real Time Tactics |
| 14 | Top-Down Shooter14 in 100 earned $100k+, from 74 launches | 14 in 10010 hits | $8,103 | $124,752 | 74 | none | Pin Top-Down Shooter |
| 15 | Turn-Based Tactics14 in 100 earned $100k+, from 242 launches | 14 in 10033 hits | $6,721 | $133,311 | 242 | none | Pin Turn-Based Tactics |
| 16 | Point & Click14 in 100 earned $100k+, from 249 launches | 14 in 10034 hits | $3,377 | $142,534 | 249 | none | Pin Point & Click |
| 17 | Runner14 in 100 earned $100k+, from 43 launches | 14 in 1006 hits | $1,882 | $172,937 | 43 | Small | Pin Runner |
| 18 | 2D Platformer14 in 100 earned $100k+, from 311 launches | 14 in 10045 hits | $6,569 | $179,642 | 311 | none | Pin 2D Platformer |
| 19 | Cyberpunk14 in 100 earned $100k+, from 69 launches | 14 in 10010 hits | $12,870 | $172,937 | 69 | none | Pin Cyberpunk |
| 20 | Post-apocalyptic15 in 100 earned $100k+, from 112 launches | 15 in 10017 hits | $10,843 | $193,708 | 112 | none | Pin Post-apocalyptic |
| 21 | Turn-Based Strategy16 in 100 earned $100k+, from 275 launches | 16 in 10043 hits | $8,331 | $202,699 | 275 | none | Pin Turn-Based Strategy |
| 22 | Strategy16 in 100 earned $100k+, from 844 launches | 16 in 100135 hits | $7,843 | $182,742 | 844 | none | Pin Strategy |
| 23 | Tabletop16 in 100 earned $100k+, from 68 launches | 16 in 10011 hits | $5,745 | $132,774 | 68 | none | Pin Tabletop |
| 24 | Zombies16 in 100 earned $100k+, from 73 launches | 16 in 10012 hits | $3,670 | $225,138 | 73 | none | Pin Zombies |
| 25 | Souls-like16 in 100 earned $100k+, from 97 launches | 16 in 10016 hits | $11,256 | $205,681 | 97 | none | Pin Souls-like |
Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.