Best niches
$10 to $20Pairs with the best chance of $100k+, above the base rateFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.
Genres 3 Oct
Of 156 genres with 30+ launches at $10 to $20, 77 beat the 18 in 100 base rate. Price moves the odds most: 1 in 219 under $5, 40 in 100 at $20 to $40.77 of 156 genres beat the 18 in 100 base rate.77 beat the base rate.
Typical launch, all prices, first year $540
Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.
Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
Pairs with the best chance of $100k+, above the base rateFree until launch
156 of 256 genres have 30+ launches at $10 to $20. Sorted by chance of $100k+, lowest first.
| Rank# | Genre | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 18 in 100758 of 4,301 | $8,234 | $217,858 | 4,301 | |||
| 1 | Aliens1 of 37 launches earned $100k+ | 1 of 371 hit | $4,516 | $84,277 | 37 | Small | Pin Aliens |
| 2 | 4 Player Local2 of 49 launches earned $100k+ | 2 of 492 hits | $4,022 | $41,962 | 49 | Small | Pin 4 Player Local |
| 3 | VR1 in 24 earned $100k+, from 195 launches | 1 in 248 hits | $2,650 | $33,643 | 195 | none | Pin VR |
| 4 | Hidden Object1 in 19 earned $100k+, from 173 launches | 1 in 199 hits | $1,532 | $41,277 | 173 | none | Pin Hidden Object |
| 5 | Mystery Dungeon2 of 38 launches earned $100k+ | 2 of 382 hits | $2,854 | $42,492 | 38 | Small | Pin Mystery Dungeon |
| 6 | Puzzle Platformer1 in 19 earned $100k+, from 131 launches | 1 in 197 hits | $4,322 | $51,139 | 131 | Audience | Pin Puzzle Platformer |
| 7 | Grand Strategy3 of 52 launches earned $100k+ | 3 of 523 hits | $4,706 | $53,415 | 52 | 1-hit | Pin Grand Strategy |
| 8 | Match 32 of 34 launches earned $100k+ | 2 of 342 hits | $878 | $87,556 | 34 | 1-hitSmall | Pin Match 3 |
| 9 | Party-Based RPG1 in 16 earned $100k+, from 127 launches | 1 in 168 hits | $5,899 | $72,146 | 127 | none | Pin Party-Based RPG |
| 10 | Score Attack3 of 44 launches earned $100k+ | 3 of 443 hits | $1,916 | $78,687 | 44 | Small | Pin Score Attack |
| 11 | Dialogue Heavy3 of 42 launches earned $100k+ | 3 of 423 hits | $7,089 | $56,658 | 42 | Small | Pin Dialogue Heavy |
| 12 | Text-Based1 in 14 earned $100k+, from 97 launches | 1 in 147 hits | $5,940 | $71,081 | 97 | none | Pin Text-Based |
| 13 | Incremental3 of 38 launches earned $100k+ | 3 of 383 hits | $1,620 | $96,704 | 38 | Small | Pin Incremental |
| 14 | Grid-Based Movement3 of 37 launches earned $100k+ | 3 of 373 hits | $6,713 | $81,785 | 37 | Small | Pin Grid-Based Movement |
| 15 | Precision Platformer1 in 12 earned $100k+, from 84 launches | 1 in 127 hits | $7,998 | $93,344 | 84 | Audience | Pin Precision Platformer |
| 16 | Otome3 of 36 launches earned $100k+ | 3 of 363 hits | $5,047 | $95,100 | 36 | Small | Pin Otome |
| 17 | 3D Platformer1 in 11 earned $100k+, from 180 launches | 1 in 1116 hits | $2,672 | $85,014 | 180 | none | Pin 3D Platformer |
| 18 | CRPG1 in 11 earned $100k+, from 55 launches | 1 in 115 hits | $6,802 | $97,006 | 55 | Audience | Pin CRPG |
| 19 | Sports1 in 11 earned $100k+, from 152 launches | 1 in 1114 hits | $4,390 | $72,554 | 152 | none | Pin Sports |
| 20 | Logic1 in 11 earned $100k+, from 97 launches | 1 in 119 hits | $4,980 | $91,942 | 97 | Audience | Pin Logic |
| 21 | Action RTS4 of 43 launches earned $100k+ | 4 of 434 hits | $8,302 | $89,623 | 43 | 1-hitSmall | Pin Action RTS |
| 22 | JRPG1 in 11 earned $100k+, from 171 launches | 1 in 1116 hits | $4,022 | $93,788 | 171 | 1-hitAudience | Pin JRPG |
| 23 | Magic1 in 11 earned $100k+, from 127 launches | 1 in 1112 hits | $4,259 | $99,462 | 127 | none | Pin Magic |
| 24 | Space Sim4 of 42 launches earned $100k+ | 4 of 424 hits | $3,160 | $67,771 | 42 | Small | Pin Space Sim |
| 25 | Tactical RPG10 in 100 earned $100k+, from 117 launches | 10 in 10012 hits | $8,618 | $103,323 | 117 | none | Pin Tactical RPG |
| 26 | Arcade10 in 100 earned $100k+, from 346 launches | 10 in 10036 hits | $3,292 | $101,169 | 346 | none | Pin Arcade |
| 27 | Comic Book11 in 100 earned $100k+, from 57 launches | 11 in 1006 hits | $4,827 | $107,960 | 57 | none | Pin Comic Book |
| 28 | Supernatural4 of 38 launches earned $100k+ | 4 of 384 hits | $15,236 | $104,331 | 38 | SmallAudience | Pin Supernatural |
| 29 | 3D Fighter12 in 100 earned $100k+, from 43 launches | 12 in 1005 hits | $1,341 | $150,695 | 43 | Small | Pin 3D Fighter |
| 30 | Romance12 in 100 earned $100k+, from 170 launches | 12 in 10020 hits | $7,090 | $119,162 | 170 | none | Pin Romance |
| 31 | Thriller12 in 100 earned $100k+, from 50 launches | 12 in 1006 hits | $9,115 | $113,701 | 50 | none | Pin Thriller |
| 32 | LGBTQ+12 in 100 earned $100k+, from 99 launches | 12 in 10012 hits | $8,729 | $111,568 | 99 | none | Pin LGBTQ+ |
| 33 | Demons12 in 100 earned $100k+, from 41 launches | 12 in 1005 hits | $3,236 | $104,331 | 41 | Small | Pin Demons |
| 34 | Shoot 'Em Up12 in 100 earned $100k+, from 106 launches | 12 in 10013 hits | $5,630 | $189,234 | 106 | Audience | Pin Shoot 'Em Up |
| 35 | Board Game12 in 100 earned $100k+, from 97 launches | 12 in 10012 hits | $3,677 | $141,651 | 97 | none | Pin Board Game |
| 36 | Puzzle12 in 100 earned $100k+, from 686 launches | 12 in 10085 hits | $3,798 | $130,392 | 686 | Audience | Pin Puzzle |
| 37 | Choose Your Own Adventure12 in 100 earned $100k+, from 242 launches | 12 in 10030 hits | $4,517 | $145,060 | 242 | Audience | Pin Choose Your Own Adventure |
| 38 | Visual Novel13 in 100 earned $100k+, from 434 launches | 13 in 10055 hits | $7,469 | $149,635 | 434 | Audience | Pin Visual Novel |
| 39 | Flight13 in 100 earned $100k+, from 55 launches | 13 in 1007 hits | $7,507 | $118,757 | 55 | none | Pin Flight |
| 40 | Real Time Tactics13 in 100 earned $100k+, from 115 launches | 13 in 10015 hits | $3,677 | $145,060 | 115 | none | Pin Real Time Tactics |
| 41 | Wargame13 in 100 earned $100k+, from 83 launches | 13 in 10011 hits | $10,629 | $175,925 | 83 | none | Pin Wargame |
| 42 | Collectathon13 in 100 earned $100k+, from 113 launches | 13 in 10015 hits | $6,569 | $154,485 | 113 | 1-hit | Pin Collectathon |
| 43 | 2D Fighter13 in 100 earned $100k+, from 60 launches | 13 in 1008 hits | $5,065 | $270,510 | 60 | none | Pin 2D Fighter |
| 44 | Top-Down Shooter14 in 100 earned $100k+, from 74 launches | 14 in 10010 hits | $8,103 | $124,752 | 74 | none | Pin Top-Down Shooter |
| 45 | Turn-Based Tactics14 in 100 earned $100k+, from 242 launches | 14 in 10033 hits | $6,721 | $133,311 | 242 | none | Pin Turn-Based Tactics |
| 46 | Point & Click14 in 100 earned $100k+, from 249 launches | 14 in 10034 hits | $3,377 | $142,534 | 249 | none | Pin Point & Click |
| 47 | Strategy RPG14 in 100 earned $100k+, from 131 launches | 14 in 10018 hits | $8,302 | $135,536 | 131 | Audience | Pin Strategy RPG |
| 48 | Runner14 in 100 earned $100k+, from 43 launches | 14 in 1006 hits | $1,882 | $172,937 | 43 | Small | Pin Runner |
| 49 | Interactive Fiction14 in 100 earned $100k+, from 229 launches | 14 in 10032 hits | $7,666 | $165,201 | 229 | Audience | Pin Interactive Fiction |
| 50 | Arena Shooter14 in 100 earned $100k+, from 56 launches | 14 in 1008 hits | $5,064 | $150,340 | 56 | Audience | Pin Arena Shooter |
| 51 | 2D Platformer14 in 100 earned $100k+, from 311 launches | 14 in 10045 hits | $6,569 | $179,642 | 311 | none | Pin 2D Platformer |
| 52 | Cyberpunk14 in 100 earned $100k+, from 69 launches | 14 in 10010 hits | $12,870 | $172,937 | 69 | none | Pin Cyberpunk |
| 53 | Action-Adventure14 in 100 earned $100k+, from 545 launches | 14 in 10079 hits | $5,932 | $144,629 | 545 | none | Pin Action-Adventure |
| 54 | Post-apocalyptic15 in 100 earned $100k+, from 112 launches | 15 in 10017 hits | $10,843 | $193,708 | 112 | none | Pin Post-apocalyptic |
| 55 | Survival Horror15 in 100 earned $100k+, from 117 launches | 15 in 10018 hits | $10,843 | $149,228 | 117 | 1-hit | Pin Survival Horror |
| 56 | Platformer15 in 100 earned $100k+, from 310 launches | 15 in 10048 hits | $7,756 | $252,165 | 310 | 1-hitAudience | Pin Platformer |
| 57 | Turn-Based Strategy16 in 100 earned $100k+, from 275 launches | 16 in 10043 hits | $8,331 | $202,699 | 275 | none | Pin Turn-Based Strategy |
| 58 | 1980s16 in 100 earned $100k+, from 57 launches | 16 in 1009 hits | $5,175 | $201,280 | 57 | none | Pin 1980s |
| 59 | Alternate History16 in 100 earned $100k+, from 38 launches | 16 in 1006 hits | $11,837 | $137,259 | 38 | Small | Pin Alternate History |
| 60 | Dystopian 16 in 100 earned $100k+, from 38 launches | 16 in 1006 hits | $19,272 | $595,084 | 38 | SmallAudience | Pin Dystopian |
| 61 | Strategy16 in 100 earned $100k+, from 844 launches | 16 in 100135 hits | $7,843 | $182,742 | 844 | none | Pin Strategy |
| 62 | Word Game16 in 100 earned $100k+, from 31 launches | 16 in 1005 hits | $3,387 | $111,740 | 31 | SmallAudience | Pin Word Game |
| 63 | Tabletop16 in 100 earned $100k+, from 68 launches | 16 in 10011 hits | $5,745 | $132,774 | 68 | none | Pinned Tabletop |
| 64 | Turn-Based Combat16 in 100 earned $100k+, from 185 launches | 16 in 10030 hits | $8,618 | $219,854 | 185 | none | Pin Turn-Based Combat |
| 65 | RTS16 in 100 earned $100k+, from 111 launches | 16 in 10018 hits | $10,586 | $198,417 | 111 | none | Pinned RTS |
| 66 | Zombies16 in 100 earned $100k+, from 73 launches | 16 in 10012 hits | $3,670 | $225,138 | 73 | none | Pin Zombies |
| 67 | Souls-like16 in 100 earned $100k+, from 97 launches | 16 in 10016 hits | $11,256 | $205,681 | 97 | none | Pin Souls-like |
| 68 | 1990's17 in 100 earned $100k+, from 109 launches | 17 in 10018 hits | $8,729 | $157,741 | 109 | none | Pin 1990's |
| 69 | Time Management17 in 100 earned $100k+, from 144 launches | 17 in 10024 hits | $7,135 | $228,888 | 144 | Audience | Pin Time Management |
| 70 | Beat 'em up17 in 100 earned $100k+, from 60 launches | 17 in 10010 hits | $13,192 | $265,278 | 60 | Audience | Pin Beat 'em up |
| 71 | Dark Fantasy17 in 100 earned $100k+, from 143 launches | 17 in 10024 hits | $11,334 | $250,680 | 143 | 1-hit | Pin Dark Fantasy |
| 72 | Walking Simulator17 in 100 earned $100k+, from 95 launches | 17 in 10016 hits | $9,192 | $221,998 | 95 | none | Pin Walking Simulator |
| 73 | War17 in 100 earned $100k+, from 59 launches | 17 in 10010 hits | $11,426 | $297,735 | 59 | none | Pin War |
| 74 | Perma Death17 in 100 earned $100k+, from 53 launches | 17 in 1009 hits | $9,115 | $179,279 | 53 | Audience | Pin Perma Death |
| 75 | Dating Sim17 in 100 earned $100k+, from 186 launches | 17 in 10032 hits | $6,550 | $214,822 | 186 | Audience | Pin Dating Sim |
| 76 | Bullet Hell17 in 100 earned $100k+, from 126 launches | 17 in 10022 hits | $7,849 | $348,843 | 126 | Audience | Pin Bullet Hell |
| 77 | Rhythm17 in 100 earned $100k+, from 63 launches | 17 in 10011 hits | $10,446 | $359,037 | 63 | none | Pin Rhythm |
| 78 | Third-Person Shooter17 in 100 earned $100k+, from 103 launches | 17 in 10018 hits | $3,038 | $372,953 | 103 | none | Pin Third-Person Shooter |
| 79 | RPG18 in 100 earned $100k+, from 786 launches | 18 in 100138 hits | $8,454 | $227,369 | 786 | none | Pin RPG |
| 80 | Space19 in 100 earned $100k+, from 107 launches | 19 in 10020 hits | $7,527 | $189,234 | 107 | none | Pin Space |
| 81 | Shooter19 in 100 earned $100k+, from 363 launches | 19 in 10068 hits | $7,216 | $247,645 | 363 | none | Pin Shooter |
| 82 | 4X19 in 100 earned $100k+, from 32 launches | 19 in 1006 hits | $9,712 | $297,735 | 32 | Small | Pin 4X |
| 83 | Card Game19 in 100 earned $100k+, from 201 launches | 19 in 10038 hits | $13,501 | $270,510 | 201 | none | Pin Card Game |
| 84 | Auto Battler19 in 100 earned $100k+, from 58 launches | 19 in 10011 hits | $23,095 | $338,671 | 58 | Audience | Pin Auto Battler |
| 85 | Horror19 in 100 earned $100k+, from 345 launches | 19 in 10066 hits | $9,724 | $232,139 | 345 | none | Pin Horror |
| 86 | Action RPG19 in 100 earned $100k+, from 281 launches | 19 in 10054 hits | $7,717 | $227,369 | 281 | Audience | Pin Action RPG |
| 87 | Team-Based19 in 100 earned $100k+, from 31 launches | 19 in 1006 hits | $8,045 | $244,395 | 31 | 1-hitSmall | Pin Team-Based |
| 88 | Tactical19 in 100 earned $100k+, from 113 launches | 19 in 10022 hits | $19,270 | $244,943 | 113 | none | Pin Tactical |
| 89 | Dungeon Crawler20 in 100 earned $100k+, from 204 launches | 20 in 10040 hits | $12,625 | $254,066 | 204 | none | Pin Dungeon Crawler |
| 90 | Racing20 in 100 earned $100k+, from 112 launches | 20 in 10022 hits | $4,470 | $192,570 | 112 | none | Pin Racing |
| 91 | Character Customization20 in 100 earned $100k+, from 191 launches | 20 in 10038 hits | $13,176 | $257,678 | 191 | Audience | Pin Character Customization |
| 92 | Agriculture20 in 100 earned $100k+, from 30 launches | 20 in 1006 hits | $13,432 | $309,893 | 30 | Small | Pin Agriculture |
| 93 | Military20 in 100 earned $100k+, from 69 launches | 20 in 10014 hits | $10,189 | $310,598 | 69 | 1-hit | Pin Military |
| 94 | Automobile Sim21 in 100 earned $100k+, from 68 launches | 21 in 10014 hits | $7,507 | $386,359 | 68 | none | Pin Automobile Sim |
| 95 | Parkour21 in 100 earned $100k+, from 34 launches | 21 in 1007 hits | $12,889 | $448,080 | 34 | Small | Pin Parkour |
| 96 | Detective21 in 100 earned $100k+, from 106 launches | 21 in 10022 hits | $9,645 | $206,730 | 106 | Audience | Pin Detective |
| 97 | Simulation21 in 100 earned $100k+, from 876 launches | 21 in 100183 hits | $11,548 | $289,238 | 876 | none | Pin Simulation |
| 98 | Survival21 in 100 earned $100k+, from 206 launches | 21 in 10044 hits | $18,573 | $241,867 | 206 | none | Pin Survival |
| 99 | Psychological Horror21 in 100 earned $100k+, from 205 launches | 21 in 10044 hits | $15,887 | $316,813 | 205 | none | Pin Psychological Horror |
| 100 | Investigation21 in 100 earned $100k+, from 107 launches | 21 in 10023 hits | $9,410 | $261,863 | 107 | none | Pin Investigation |
| 101 | Farming Sim22 in 100 earned $100k+, from 88 launches | 22 in 10019 hits | $25,147 | $352,182 | 88 | none | Pin Farming Sim |
| 102 | Hack and Slash22 in 100 earned $100k+, from 180 launches | 22 in 10039 hits | $14,890 | $292,848 | 180 | Audience | Pin Hack and Slash |
| 103 | Cats22 in 100 earned $100k+, from 41 launches | 22 in 1009 hits | $5,772 | $382,463 | 41 | Small | Pin Cats |
| 104 | Nature22 in 100 earned $100k+, from 81 launches | 22 in 10018 hits | $15,870 | $171,139 | 81 | none | Pin Nature |
| 105 | Idler22 in 100 earned $100k+, from 36 launches | 22 in 1008 hits | $12,154 | $462,629 | 36 | Small | Pin Idler |
| 106 | Metroidvania22 in 100 earned $100k+, from 129 launches | 22 in 10029 hits | $22,264 | $313,975 | 129 | 1-hitAudience | Pin Metroidvania |
| 107 | Robots23 in 100 earned $100k+, from 40 launches | 23 in 1009 hits | $10,286 | $242,718 | 40 | Small | Pin Robots |
| 108 | Medieval23 in 100 earned $100k+, from 106 launches | 23 in 10024 hits | $14,322 | $344,301 | 106 | none | Pin Medieval |
| 109 | Immersive Sim23 in 100 earned $100k+, from 312 launches | 23 in 10071 hits | $14,472 | $292,763 | 312 | none | Pin Immersive Sim |
| 110 | Wholesome23 in 100 earned $100k+, from 61 launches | 23 in 10014 hits | $37,600 | $168,317 | 61 | none | Pin Wholesome |
| 111 | Psychedelic23 in 100 earned $100k+, from 39 launches | 23 in 1009 hits | $14,305 | $465,023 | 39 | Small | Pin Psychedelic |
| 112 | FPS23 in 100 earned $100k+, from 219 launches | 23 in 10051 hits | $8,437 | $488,177 | 219 | none | Pin FPS |
| 113 | Colony Sim23 in 100 earned $100k+, from 77 launches | 23 in 10018 hits | $18,490 | $317,390 | 77 | none | Pin Colony Sim |
| 114 | Tower Defense23 in 100 earned $100k+, from 124 launches | 23 in 10029 hits | $7,966 | $427,167 | 124 | none | Pin Tower Defense |
| 115 | Action Roguelike24 in 100 earned $100k+, from 243 launches | 24 in 10059 hits | $13,214 | $396,209 | 243 | none | Pin Action Roguelike |
| 116 | Roguelike25 in 100 earned $100k+, from 410 launches | 25 in 100102 hits | $16,055 | $449,394 | 410 | none | Pin Roguelike |
| 117 | Card Battler25 in 100 earned $100k+, from 148 launches | 25 in 10037 hits | $17,887 | $346,863 | 148 | none | Pin Card Battler |
| 118 | Spectacle fighter25 in 100 earned $100k+, from 40 launches | 25 in 10010 hits | $21,056 | $359,337 | 40 | Small | Pin Spectacle fighter |
| 119 | Twin Stick Shooter25 in 100 earned $100k+, from 40 launches | 25 in 10010 hits | $8,054 | $456,091 | 40 | Small | Pin Twin Stick Shooter |
| 120 | Creature Collector25 in 100 earned $100k+, from 79 launches | 25 in 10020 hits | $19,165 | $366,444 | 79 | 1-hit | Pin Creature Collector |
| 121 | Stealth25 in 100 earned $100k+, from 55 launches | 25 in 10014 hits | $9,989 | $608,395 | 55 | 1-hit | Pin Stealth |
| 122 | Crafting25 in 100 earned $100k+, from 216 launches | 25 in 10055 hits | $20,351 | $294,097 | 216 | none | Pin Crafting |
| 123 | Deckbuilding26 in 100 earned $100k+, from 168 launches | 26 in 10043 hits | $18,545 | $449,394 | 168 | none | Pin Deckbuilding |
| 124 | Capitalism26 in 100 earned $100k+, from 74 launches | 26 in 10019 hits | $26,339 | $252,787 | 74 | 1-hit | Pin Capitalism |
| 125 | Roguelite26 in 100 earned $100k+, from 381 launches | 26 in 10098 hits | $18,216 | $420,756 | 381 | none | Pin Roguelite |
Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.