Best niches
$10 to $20Pairs that hit $100k+ beyond the oddsFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.
Genres 1 Oct
Of 166 genres with 30+ launches at $10 to $20, 89 beat the 19 in 100 base rate. Price moves the odds most: 1 in 192 under $5, 42 in 100 at $20 to $40.89 of 166 genres beat the 19 in 100 base rate.89 beat the base rate.
Cohort median $606
Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.
Indie paid Steam launches 6 to 30 months old, data 1 Oct 2026. A hit is an estimated first year of $100k+. The revenue estimate is soft: about 5 to 8 in 100 launches overall.
Pairs that hit $100k+ beyond the oddsFree until launch
166 of 266 genres have 30+ launches at $10 to $20. Sorted by chance of $100k+, lowest first.
| Rank# | Genre | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 19 in 100893 of 4,810 | $9,226 | $248,075 | 4,810 | |||
| 1 | Aliens1 in 41 earned $100k+, from 41 launches | 1 in 411 hit | $3,886 | $50,242 | 41 | Small | Pin Aliens |
| 2 | Incremental1 in 22 earned $100k+, from 43 launches | 1 in 222 hits | $1,942 | $28,837 | 43 | Small | Pin Incremental |
| 3 | 4 Player Local1 in 18 earned $100k+, from 55 launches | 1 in 183 hits | $5,767 | $65,499 | 55 | 1-hit | Pin 4 Player Local |
| 4 | Combat Racing1 in 18 earned $100k+, from 35 launches | 1 in 182 hits | $3,157 | $36,432 | 35 | Small | Pin Combat Racing |
| 5 | VR1 in 17 earned $100k+, from 186 launches | 1 in 1711 hits | $3,238 | $49,782 | 186 | none | Pin VR |
| 6 | Dialogue Heavy1 in 16 earned $100k+, from 49 launches | 1 in 163 hits | $6,071 | $71,625 | 49 | Small | Pin Dialogue Heavy |
| 7 | Text-Based1 in 15 earned $100k+, from 118 launches | 1 in 158 hits | $5,342 | $79,529 | 118 | Audience | Pinned Text-Based |
| 8 | Mystery Dungeon1 in 15 earned $100k+, from 44 launches | 1 in 153 hits | $4,228 | $64,656 | 44 | SmallAudience | Pin Mystery Dungeon |
| 9 | Hidden Object1 in 15 earned $100k+, from 189 launches | 1 in 1513 hits | $1,619 | $50,242 | 189 | none | Pin Hidden Object |
| 10 | Magic1 in 14 earned $100k+, from 123 launches | 1 in 149 hits | $6,071 | $67,084 | 123 | none | Pin Magic |
| 11 | Party-Based RPG1 in 13 earned $100k+, from 141 launches | 1 in 1311 hits | $5,584 | $86,922 | 141 | Audience | Pin Party-Based RPG |
| 12 | Puzzle Platformer1 in 12 earned $100k+, from 137 launches | 1 in 1211 hits | $7,222 | $71,244 | 137 | Audience | Pin Puzzle Platformer |
| 13 | Match 31 in 12 earned $100k+, from 35 launches | 1 in 123 hits | $607 | $97,151 | 35 | 1-hitSmall | Pin Match 3 |
| 14 | 3D Fighter1 in 12 earned $100k+, from 46 launches | 1 in 124 hits | $1,418 | $64,049 | 46 | Small | Pin 3D Fighter |
| 15 | Board Game1 in 10 earned $100k+, from 115 launches | 1 in 1011 hits | $6,071 | $89,850 | 115 | none | Pin Board Game |
| 16 | Space Sim1 in 10 earned $100k+, from 51 launches | 1 in 105 hits | $2,429 | $97,151 | 51 | Audience | Pin Space Sim |
| 17 | Party Game10 in 100 earned $100k+, from 30 launches | 10 in 1003 hits | $3,885 | $114,321 | 30 | Small | Pin Party Game |
| 18 | Sokoban10 in 100 earned $100k+, from 30 launches | 10 in 1003 hits | $5,827 | $126,276 | 30 | SmallAudience | Pin Sokoban |
| 19 | Grand Strategy10 in 100 earned $100k+, from 59 launches | 10 in 1006 hits | $8,096 | $105,652 | 59 | 1-hit | Pin Grand Strategy |
| 20 | JRPG10 in 100 earned $100k+, from 181 launches | 10 in 10019 hits | $5,767 | $101,418 | 181 | none | Pin JRPG |
| 21 | Tabletop11 in 100 earned $100k+, from 75 launches | 11 in 1008 hits | $6,477 | $114,321 | 75 | none | Pin Tabletop |
| 22 | Arcade11 in 100 earned $100k+, from 384 launches | 11 in 10041 hits | $3,643 | $106,057 | 384 | none | Pin Arcade |
| 23 | Score Attack11 in 100 earned $100k+, from 55 launches | 11 in 1006 hits | $3,116 | $144,500 | 55 | none | Pin Score Attack |
| 24 | 3D Platformer11 in 100 earned $100k+, from 208 launches | 11 in 10023 hits | $3,157 | $156,119 | 208 | none | Pin 3D Platformer |
| 25 | Grid-Based Movement12 in 100 earned $100k+, from 43 launches | 12 in 1005 hits | $13,839 | $110,510 | 43 | Small | Pin Grid-Based Movement |
| 26 | Artificial Intelligence12 in 100 earned $100k+, from 34 launches | 12 in 1004 hits | $4,858 | $132,774 | 34 | SmallAudience | Pin Artificial Intelligence |
| 27 | Logic12 in 100 earned $100k+, from 110 launches | 12 in 10013 hits | $6,576 | $124,151 | 110 | none | Pin Logic |
| 28 | Word Game12 in 100 earned $100k+, from 42 launches | 12 in 1005 hits | $13,464 | $154,809 | 42 | SmallAudience | Pin Word Game |
| 29 | Real Time Tactics12 in 100 earned $100k+, from 117 launches | 12 in 10014 hits | $3,886 | $118,418 | 117 | Audience | Pin Real Time Tactics |
| 30 | Arena Shooter12 in 100 earned $100k+, from 50 launches | 12 in 1006 hits | $3,238 | $237,211 | 50 | Audience | Pin Arena Shooter |
| 31 | 4X12 in 100 earned $100k+, from 33 launches | 12 in 1004 hits | $8,096 | $105,652 | 33 | SmallAudience | Pin 4X |
| 32 | Sports12 in 100 earned $100k+, from 173 launches | 12 in 10021 hits | $4,007 | $118,201 | 173 | Audience | Pin Sports |
| 33 | 2D Fighter12 in 100 earned $100k+, from 57 launches | 12 in 1007 hits | $6,072 | $231,544 | 57 | Audience | Pin 2D Fighter |
| 34 | Precision Platformer13 in 100 earned $100k+, from 88 launches | 13 in 10011 hits | $8,499 | $137,311 | 88 | none | Pin Precision Platformer |
| 35 | Beat 'em up13 in 100 earned $100k+, from 64 launches | 13 in 1008 hits | $11,354 | $144,918 | 64 | none | Pin Beat 'em up |
| 36 | Supernatural13 in 100 earned $100k+, from 64 launches | 13 in 1008 hits | $7,891 | $110,105 | 64 | none | Pin Supernatural |
| 37 | Runner13 in 100 earned $100k+, from 48 launches | 13 in 1006 hits | $1,821 | $232,797 | 48 | 1-hitSmall | Pin Runner |
| 38 | Romance13 in 100 earned $100k+, from 181 launches | 13 in 10023 hits | $7,691 | $138,114 | 181 | none | Pin Romance |
| 39 | LGBTQ+13 in 100 earned $100k+, from 110 launches | 13 in 10014 hits | $11,003 | $166,519 | 110 | none | Pin LGBTQ+ |
| 40 | eSports13 in 100 earned $100k+, from 31 launches | 13 in 1004 hits | $5,342 | $104,033 | 31 | 1-hitSmall | Pin eSports |
| 41 | 2D Platformer13 in 100 earned $100k+, from 317 launches | 13 in 10041 hits | $6,193 | $174,231 | 317 | none | Pin 2D Platformer |
| 42 | Shoot 'Em Up13 in 100 earned $100k+, from 107 launches | 13 in 10014 hits | $5,262 | $195,922 | 107 | none | Pin Shoot 'Em Up |
| 43 | Choose Your Own Adventure13 in 100 earned $100k+, from 254 launches | 13 in 10034 hits | $4,553 | $173,636 | 254 | none | Pin Choose Your Own Adventure |
| 44 | Action RTS13 in 100 earned $100k+, from 52 launches | 13 in 1007 hits | $3,683 | $115,482 | 52 | 1-hit | Pin Action RTS |
| 45 | Wargame13 in 100 earned $100k+, from 89 launches | 13 in 10012 hits | $11,231 | $188,807 | 89 | none | Pin Wargame |
| 46 | Cyberpunk14 in 100 earned $100k+, from 80 launches | 14 in 10011 hits | $13,356 | $200,375 | 80 | none | Pin Cyberpunk |
| 47 | Puzzle14 in 100 earned $100k+, from 775 launches | 14 in 100107 hits | $4,553 | $151,799 | 775 | none | Pin Puzzle |
| 48 | Turn-Based Tactics14 in 100 earned $100k+, from 269 launches | 14 in 10038 hits | $9,310 | $141,679 | 269 | Audience | Pin Turn-Based Tactics |
| 49 | Tactical RPG14 in 100 earned $100k+, from 127 launches | 14 in 10018 hits | $9,106 | $148,738 | 127 | none | Pin Tactical RPG |
| 50 | Visual Novel15 in 100 earned $100k+, from 460 launches | 15 in 10067 hits | $7,366 | $177,879 | 460 | none | Pin Visual Novel |
| 51 | Otome15 in 100 earned $100k+, from 41 launches | 15 in 1006 hits | $6,313 | $138,114 | 41 | Small | Pin Otome |
| 52 | Point & Click15 in 100 earned $100k+, from 287 launches | 15 in 10043 hits | $3,339 | $171,634 | 287 | none | Pin Point & Click |
| 53 | Action-Adventure15 in 100 earned $100k+, from 572 launches | 15 in 10087 hits | $5,767 | $157,541 | 572 | none | Pin Action-Adventure |
| 54 | Strategy RPG15 in 100 earned $100k+, from 144 launches | 15 in 10022 hits | $9,106 | $138,451 | 144 | none | Pin Strategy RPG |
| 55 | Demons16 in 100 earned $100k+, from 51 launches | 16 in 1008 hits | $7,892 | $206,109 | 51 | none | Pin Demons |
| 56 | Turn-Based Strategy16 in 100 earned $100k+, from 304 launches | 16 in 10048 hits | $9,410 | $180,307 | 304 | Audience | Pin Turn-Based Strategy |
| 57 | Comic Book16 in 100 earned $100k+, from 63 launches | 16 in 10010 hits | $7,082 | $198,756 | 63 | none | Pin Comic Book |
| 58 | CRPG16 in 100 earned $100k+, from 63 launches | 16 in 10010 hits | $8,154 | $250,165 | 63 | Audience | Pin CRPG |
| 59 | Perma Death16 in 100 earned $100k+, from 63 launches | 16 in 10010 hits | $11,293 | $210,966 | 63 | none | Pin Perma Death |
| 60 | Space16 in 100 earned $100k+, from 119 launches | 16 in 10019 hits | $8,418 | $188,807 | 119 | none | Pin Space |
| 61 | Dystopian 16 in 100 earned $100k+, from 37 launches | 16 in 1006 hits | $11,169 | $819,183 | 37 | Small | Pin Dystopian |
| 62 | Thriller16 in 100 earned $100k+, from 55 launches | 16 in 1009 hits | $10,928 | $148,359 | 55 | none | Pin Thriller |
| 63 | Strategy16 in 100 earned $100k+, from 978 launches | 16 in 100161 hits | $9,226 | $209,685 | 978 | none | Pin Strategy |
| 64 | Platformer17 in 100 earned $100k+, from 337 launches | 17 in 10056 hits | $7,285 | $281,987 | 337 | 1-hit | Pin Platformer |
| 65 | Interactive Fiction17 in 100 earned $100k+, from 270 launches | 17 in 10045 hits | $11,231 | $229,178 | 270 | none | Pin Interactive Fiction |
| 66 | Automobile Sim17 in 100 earned $100k+, from 78 launches | 17 in 10013 hits | $7,892 | $565,502 | 78 | Audience | Pin Automobile Sim |
| 67 | Bullet Hell17 in 100 earned $100k+, from 140 launches | 17 in 10024 hits | $9,106 | $483,733 | 140 | 1-hit | Pinned Bullet Hell |
| 68 | 1980s17 in 100 earned $100k+, from 58 launches | 17 in 10010 hits | $6,576 | $244,093 | 58 | none | Pin 1980s |
| 69 | Racing17 in 100 earned $100k+, from 144 launches | 17 in 10025 hits | $5,099 | $208,876 | 144 | none | Pin Racing |
| 70 | Turn-Based Combat18 in 100 earned $100k+, from 205 launches | 18 in 10037 hits | $13,600 | $206,109 | 205 | none | Pin Turn-Based Combat |
| 71 | Post-apocalyptic18 in 100 earned $100k+, from 132 launches | 18 in 10024 hits | $14,911 | $368,366 | 132 | none | Pin Post-apocalyptic |
| 72 | Stealth18 in 100 earned $100k+, from 55 launches | 18 in 10010 hits | $12,142 | $301,979 | 55 | 1-hit | Pin Stealth |
| 73 | Agriculture18 in 100 earned $100k+, from 33 launches | 18 in 1006 hits | $17,606 | $265,863 | 33 | Small | Pin Agriculture |
| 74 | 1990's18 in 100 earned $100k+, from 126 launches | 18 in 10023 hits | $10,017 | $155,037 | 126 | none | Pin 1990's |
| 75 | Walking Simulator18 in 100 earned $100k+, from 109 launches | 18 in 10020 hits | $9,733 | $242,848 | 109 | none | Pin Walking Simulator |
| 76 | Card Game18 in 100 earned $100k+, from 245 launches | 18 in 10045 hits | $14,168 | $279,264 | 245 | none | Pin Card Game |
| 77 | RPG19 in 100 earned $100k+, from 881 launches | 19 in 100163 hits | $10,017 | $237,886 | 881 | none | Pin RPG |
| 78 | Alternate History19 in 100 earned $100k+, from 43 launches | 19 in 1008 hits | $9,714 | $142,489 | 43 | SmallAudience | Pin Alternate History |
| 79 | Class-Based19 in 100 earned $100k+, from 32 launches | 19 in 1006 hits | $6,050 | $403,415 | 32 | Small | Pin Class-Based |
| 80 | Collectathon19 in 100 earned $100k+, from 133 launches | 19 in 10025 hits | $10,928 | $227,091 | 133 | 1-hit | Pin Collectathon |
| 81 | Dating Sim19 in 100 earned $100k+, from 185 launches | 19 in 10035 hits | $7,891 | $237,886 | 185 | Audience | Pin Dating Sim |
| 82 | Action RPG19 in 100 earned $100k+, from 297 launches | 19 in 10057 hits | $8,741 | $235,997 | 297 | none | Pin Action RPG |
| 83 | Time Management19 in 100 earned $100k+, from 176 launches | 19 in 10034 hits | $6,798 | $184,557 | 176 | none | Pin Time Management |
| 84 | Top-Down Shooter19 in 100 earned $100k+, from 88 launches | 19 in 10017 hits | $7,892 | $271,766 | 88 | Audience | Pin Top-Down Shooter |
| 85 | RTS19 in 100 earned $100k+, from 119 launches | 19 in 10023 hits | $13,660 | $281,739 | 119 | Audience | Pin RTS |
| 86 | Rhythm19 in 100 earned $100k+, from 62 launches | 19 in 10012 hits | $17,001 | $385,809 | 62 | none | Pin Rhythm |
| 87 | Flight19 in 100 earned $100k+, from 67 launches | 19 in 10013 hits | $4,453 | $132,576 | 67 | none | Pin Flight |
| 88 | Shooter20 in 100 earned $100k+, from 394 launches | 20 in 10077 hits | $8,418 | $319,385 | 394 | Audience | Pin Shooter |
| 89 | Psychological Horror20 in 100 earned $100k+, from 228 launches | 20 in 10045 hits | $16,691 | $233,568 | 228 | none | Pin Psychological Horror |
| 90 | Zombies20 in 100 earned $100k+, from 81 launches | 20 in 10016 hits | $5,849 | $369,985 | 81 | Audience | Pinned Zombies |
| 91 | Horror20 in 100 earned $100k+, from 397 launches | 20 in 10079 hits | $10,460 | $242,848 | 397 | none | Pin Horror |
| 92 | Survival Horror20 in 100 earned $100k+, from 135 launches | 20 in 10027 hits | $15,866 | $187,016 | 135 | none | Pin Survival Horror |
| 93 | Mechs20 in 100 earned $100k+, from 35 launches | 20 in 1007 hits | $22,580 | $265,301 | 35 | Small | Pin Mechs |
| 94 | Colony Sim20 in 100 earned $100k+, from 74 launches | 20 in 10015 hits | $16,148 | $281,739 | 74 | none | Pin Colony Sim |
| 95 | War21 in 100 earned $100k+, from 58 launches | 21 in 10012 hits | $12,140 | $189,382 | 58 | none | Pin War |
| 96 | Auto Battler21 in 100 earned $100k+, from 72 launches | 21 in 10015 hits | $22,688 | $233,428 | 72 | none | Pin Auto Battler |
| 97 | Mythology21 in 100 earned $100k+, from 52 launches | 21 in 10011 hits | $14,570 | $470,375 | 52 | 1-hit | Pin Mythology |
| 98 | Parkour21 in 100 earned $100k+, from 33 launches | 21 in 1007 hits | $17,001 | $574,312 | 33 | SmallAudience | Pin Parkour |
| 99 | Simulation21 in 100 earned $100k+, from 1,006 launches | 21 in 100216 hits | $14,573 | $294,876 | 1,006 | none | Pin Simulation |
| 100 | Souls-like21 in 100 earned $100k+, from 121 launches | 21 in 10026 hits | $18,695 | $286,515 | 121 | none | Pin Souls-like |
Under 30 launches a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.