Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

Settings
Text size
Game Market DataBuild what sells
Live games
192,217
on 3 Oct 2026

Genres 3 Oct

Of 156 genres with 30+ launches at $10 to $20, 83 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.83 of 156 genres beat the 20 in 100 base rate.83 beat the base rate.

Typical launch, all prices, first year $552

Genres

Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.

Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.

The genre list

Best odds at my priceChance of $100k+, read within one price band.Now: Shop Keeper, 57 in 100. 156 match.Steady marketsHolds in every lens and no single game owns it.Now: Online Co-Op, 39 in 100. 68 match.Biggest typical yearWhat the middle launch earned, highest first.Now: Cozy, $117,666 typical. 156 match.Biggest upsideWhat the top tenth earned at least.Now: Co-op, $1M top 1 in 10. 118 match.Proven at scale100+ launches and above the base rate.Now: Cozy, 51 in 100. 40 match.Busiest marketsMost launches first: where the competition is.Now: Simulation, 874 launches. 156 match.
Hide one-hit markets20 outHide small samples38 out

156 of 256 genres have 30+ launches at $10 to $20. Sorted by chance of $100k+, highest first.

parodyNot in this view: under 30 launches at $10 to $20.
miningNot in this view: under 30 launches at $10 to $20.
Hidden Object 1 in 14 earned $100k+, from 172 launches at $10 to $20typical $2,044. Best of the pins none
Genres at $10 to $20, sorted by chance of $100k+. The first row is the base rate.
Rank#GenreChance of $100k+Typical yearTop 1 in 10LaunchesMarkersPin
All games at $10 to $20the base rate: the row to beat 20 in 100878 of 4,304 $10,978$287,297 4,304
1 57 in 100 earned $100k+, from 37 launches 57 in 10021 hits under 100 under 100 37 1-hitSmall Pin Shop Keeper
2 51 in 100 earned $100k+, from 112 launches 51 in 10057 hits $117,666 $968,158 112 Audience Pin Cozy
3 48 in 100 earned $100k+, from 40 launches 48 in 10019 hits under 100 under 100 40 SmallAudience Pin FMV
4 44 in 100 earned $100k+, from 57 launches 44 in 10025 hits under 100 under 100 57 Audience Pin Cooking
5 39 in 100 earned $100k+, from 142 launches 39 in 10056 hits $46,042 $865,984 142 none Pin Online Co-Op
6 39 in 100 earned $100k+, from 83 launches 39 in 10032 hits under 100 under 100 83 1-hit Pin Automation
7 37 in 100 earned $100k+, from 35 launches 37 in 10013 hits under 100 under 100 35 Small Pin Music
8 35 in 100 earned $100k+, from 51 launches 35 in 10018 hits under 100 under 100 51 none Pin Inventory Management
9 35 in 100 earned $100k+, from 94 launches 35 in 10033 hits under 100 under 100 94 none Pin Roguelike Deckbuilder
10 35 in 100 earned $100k+, from 245 launches 35 in 10085 hits $30,025 $621,994 245 none Pin Building
11 34 in 100 earned $100k+, from 157 launches 34 in 10054 hits $25,693 $1,032,241 157 none Pin Co-op
12 34 in 100 earned $100k+, from 232 launches 34 in 10079 hits $37,945 $485,241 232 none Pin Life Sim
13 34 in 100 earned $100k+, from 297 launches 34 in 100100 hits $41,499 $488,953 297 none Pin Management
14 34 in 100 earned $100k+, from 161 launches 34 in 10054 hits $43,540 $538,397 161 none Pin Economy
15 33 in 100 earned $100k+, from 213 launches 33 in 10071 hits $35,118 $614,301 213 none Pin Base Building
16 33 in 100 earned $100k+, from 87 launches 33 in 10029 hits under 100 under 100 87 Audience Pin Cinematic
17 33 in 100 earned $100k+, from 360 launches 33 in 100118 hits $30,251 $582,205 360 none Pin Sandbox
18 32 in 100 earned $100k+, from 152 launches 32 in 10049 hits $31,149 $423,187 152 none Pin Resource Management
19 32 in 100 earned $100k+, from 41 launches 32 in 10013 hits under 100 under 100 41 Small Pin Lovecraftian
20 31 in 100 earned $100k+, from 87 launches 31 in 10027 hits under 100 under 100 87 none Pin Driving
21 31 in 100 earned $100k+, from 39 launches 31 in 10012 hits under 100 under 100 39 Small Pin Boomer Shooter
22 31 in 100 earned $100k+, from 124 launches 31 in 10038 hits $10,626 $569,556 124 none Pin Tower Defense
23 31 in 100 earned $100k+, from 59 launches 31 in 10018 hits under 100 under 100 59 1-hit Pin Open World Survival Craft
24 30 in 100 earned $100k+, from 70 launches 30 in 10021 hits under 100 under 100 70 none Pin Dark Humor
25 30 in 100 earned $100k+, from 60 launches 30 in 10018 hits under 100 under 100 60 none Pin Wholesome
26 30 in 100 earned $100k+, from 30 launches 30 in 1009 hits under 100 under 100 30 Small Pin Mechs
27 30 in 100 earned $100k+, from 47 launches 30 in 10014 hits under 100 under 100 47 1-hitSmallAudience Pin Crime
28 30 in 100 earned $100k+, from 74 launches 30 in 10022 hits under 100 under 100 74 1-hit Pin Capitalism
29 30 in 100 earned $100k+, from 145 launches 30 in 10043 hits $24,654 $479,187 145 Audience Pin City Builder
30 30 in 100 earned $100k+, from 270 launches 30 in 10080 hits $25,972 $549,260 270 none Pin Open World
31 29 in 100 earned $100k+, from 381 launches 29 in 100112 hits $24,288 $561,008 381 none Pin Roguelite
32 29 in 100 earned $100k+, from 79 launches 29 in 10023 hits under 100 under 100 79 1-hit Pin Creature Collector
33 29 in 100 earned $100k+, from 55 launches 29 in 10016 hits under 100 under 100 55 1-hit Pin Stealth
34 29 in 100 earned $100k+, from 38 launches 29 in 10011 hits under 100 under 100 38 1-hitSmall Pin Martial Arts
35 29 in 100 earned $100k+, from 168 launches 29 in 10048 hits $24,727 $599,192 168 none Pin Deckbuilding
36 28 in 100 earned $100k+, from 216 launches 28 in 10061 hits $27,134 $392,129 216 none Pin Crafting
37 28 in 100 earned $100k+, from 32 launches 28 in 1009 hits under 100 under 100 32 1-hitSmall Pin Dark Comedy
38 28 in 100 earned $100k+, from 43 launches 28 in 10012 hits under 100 under 100 43 1-hitSmall Pin Mythology
39 28 in 100 earned $100k+, from 54 launches 28 in 10015 hits under 100 under 100 54 none Pin Trading
40 28 in 100 earned $100k+, from 410 launches 28 in 100113 hits $21,406 $599,192 410 none Pin Roguelike
41 28 in 100 earned $100k+, from 40 launches 28 in 10011 hits under 100 under 100 40 Small Pin Spectacle fighter
42 28 in 100 earned $100k+, from 40 launches 28 in 10011 hits under 100 under 100 40 Small Pin Twin Stick Shooter
43 27 in 100 earned $100k+, from 88 launches 27 in 10024 hits under 100 under 100 88 none Pin Farming Sim
44 27 in 100 earned $100k+, from 77 launches 27 in 10021 hits under 100 under 100 77 none Pin Colony Sim
45 27 in 100 earned $100k+, from 129 launches 27 in 10035 hits $29,685 $418,633 129 1-hitAudience Pin Metroidvania
46 27 in 100 earned $100k+, from 244 launches 27 in 10066 hits $17,627 $528,278 244 none Pin Action Roguelike
47 27 in 100 earned $100k+, from 147 launches 27 in 10039 hits $23,752 $459,301 147 none Pin Card Battler
48 26 in 100 earned $100k+, from 205 launches 26 in 10054 hits $21,183 $422,417 205 none Pin Psychological Horror
49 26 in 100 earned $100k+, from 107 launches 26 in 10028 hits $19,088 $459,068 107 none Pin Medieval
50 26 in 100 earned $100k+, from 312 launches 26 in 10080 hits $19,296 $390,351 312 none Pin Immersive Sim
51 26 in 100 earned $100k+, from 39 launches 26 in 10010 hits under 100 under 100 39 Small Pin Psychedelic
52 25 in 100 earned $100k+, from 182 launches 25 in 10046 hits $19,586 $303,158 182 Audience Pin Hack and Slash
53 25 in 100 earned $100k+, from 107 launches 25 in 10027 hits $12,547 $349,150 107 none Pin Investigation
54 25 in 100 earned $100k+, from 220 launches 25 in 10055 hits $11,290 $650,903 220 none Pin FPS
55 25 in 100 earned $100k+, from 60 launches 25 in 10015 hits under 100 under 100 60 none Pin Auto Battler
56 25 in 100 earned $100k+, from 40 launches 25 in 10010 hits under 100 under 100 40 Small Pin Robots
57 25 in 100 earned $100k+, from 32 launches 25 in 1008 hits under 100 under 100 32 Small Pin 4X
58 25 in 100 earned $100k+, from 191 launches 25 in 10047 hits $17,568 $343,571 191 none Pin Character Customization
59 24 in 100 earned $100k+, from 41 launches 24 in 10010 hits under 100 under 100 41 Small Pin Cats
60 24 in 100 earned $100k+, from 206 launches 24 in 10050 hits $24,935 $322,489 206 none Pin Survival
61 24 in 100 earned $100k+, from 874 launches 24 in 100208 hits $15,416 $381,863 874 none Pin Simulation
62 24 in 100 earned $100k+, from 38 launches 24 in 1009 hits under 100 under 100 38 SmallAudience Pin Dystopian
63 24 in 100 earned $100k+, from 68 launches 24 in 10016 hits under 100 under 100 68 none Pin Automobile Sim
64 23 in 100 earned $100k+, from 69 launches 23 in 10016 hits under 100 under 100 69 1-hit Pin Military
65 23 in 100 earned $100k+, from 113 launches 23 in 10026 hits $25,693 $327,565 113 none Pin Tactical
66 23 in 100 earned $100k+, from 145 launches 23 in 10033 hits $15,615 $335,771 145 1-hit Pin Dark Fantasy
67 23 in 100 earned $100k+, from 106 launches 23 in 10024 hits $12,860 $275,639 106 Audience Pin Detective
68 23 in 100 earned $100k+, from 80 launches 23 in 10018 hits under 100 under 100 80 none Pin Nature
69 22 in 100 earned $100k+, from 36 launches 22 in 1008 hits under 100 under 100 36 Small Pin Idler
70 22 in 100 earned $100k+, from 345 launches 22 in 10076 hits $12,981 $309,518 345 none Pin Horror
71 22 in 100 earned $100k+, from 55 launches 22 in 10012 hits under 100 under 100 55 none Pin Flight
72 22 in 100 earned $100k+, from 281 launches 22 in 10061 hits $10,294 $303,158 281 none Pin Action RPG
73 21 in 100 earned $100k+, from 107 launches 21 in 10023 hits $10,036 $252,312 107 none Pin Space
74 21 in 100 earned $100k+, from 205 launches 21 in 10044 hits $16,387 $338,755 205 none Pin Dungeon Crawler
75 21 in 100 earned $100k+, from 363 launches 21 in 10077 hits $9,621 $330,193 363 none Pin Shooter
76 21 in 100 earned $100k+, from 38 launches 21 in 1008 hits under 100 under 100 38 Small Pin Alternate History
77 21 in 100 earned $100k+, from 201 launches 21 in 10042 hits $18,010 $360,680 201 none Pin Card Game
78 21 in 100 earned $100k+, from 53 launches 21 in 10011 hits under 100 under 100 53 Audience Pin Perma Death
79 21 in 100 earned $100k+, from 111 launches 21 in 10023 hits $14,115 $264,556 111 none Pin RTS
80 21 in 100 earned $100k+, from 63 launches 21 in 10013 hits under 100 under 100 63 none Pin Rhythm
81 21 in 100 earned $100k+, from 34 launches 21 in 1007 hits under 100 under 100 34 Small Pin Parkour
82 21 in 100 earned $100k+, from 112 launches 21 in 10023 hits $14,458 $258,277 112 none Pin Post-apocalyptic
83 20 in 100 earned $100k+, from 98 launches 20 in 10020 hits under 100 under 100 98 none Pin Souls-like
84 20 in 100 earned $100k+, from 789 launches 20 in 100160 hits $11,268 $303,279 789 none Pin RPG
85 20 in 100 earned $100k+, from 144 launches 20 in 10029 hits $9,514 $305,184 144 Audience Pin Time Management
86 20 in 100 earned $100k+, from 185 launches 20 in 10037 hits $11,496 $293,138 185 none Pin Turn-Based Combat
87 20 in 100 earned $100k+, from 60 launches 20 in 10012 hits under 100 under 100 60 none Pin War
88 20 in 100 earned $100k+, from 30 launches 20 in 1006 hits under 100 under 100 30 Small Pin Agriculture
89 20 in 100 earned $100k+, from 126 launches 20 in 10025 hits $10,479 $465,124 126 Audience Pin Bullet Hell
90 20 in 100 earned $100k+, from 112 launches 20 in 10022 hits $5,960 $256,760 112 none Pin Racing
91 20 in 100 earned $100k+, from 276 launches 20 in 10054 hits $11,113 $270,265 276 none Pin Turn-Based Strategy
92 19 in 100 earned $100k+, from 103 launches 19 in 10020 hits $4,056 $497,270 103 none Pin Third-Person Shooter
93 19 in 100 earned $100k+, from 186 launches 19 in 10036 hits $8,738 $287,297 186 Audience Pin Dating Sim
94 19 in 100 earned $100k+, from 31 launches 19 in 1006 hits under 100 under 100 31 1-hitSmall Pin Team-Based
95 19 in 100 earned $100k+, from 68 launches 19 in 10013 hits under 100 under 100 68 none Pin Tabletop
96 19 in 100 earned $100k+, from 845 launches 19 in 100159 hits $10,037 $243,656 845 none Pin Strategy
97 19 in 100 earned $100k+, from 32 launches 19 in 1006 hits under 100 under 100 32 SmallAudience Pin Word Game
98 18 in 100 earned $100k+, from 38 launches 18 in 1007 hits under 100 under 100 38 Small Pin Supernatural
99 18 in 100 earned $100k+, from 60 launches 18 in 10011 hits under 100 under 100 60 Audience Pin Beat 'em up
100 18 in 100 earned $100k+, from 117 launches 18 in 10021 hits $14,458 $198,970 117 none Pin Survival Horror
101 18 in 100 earned $100k+, from 95 launches 18 in 10017 hits under 100 under 100 95 none Pin Walking Simulator
102 18 in 100 earned $100k+, from 56 launches 18 in 10010 hits under 100 under 100 56 Audience Pin Arena Shooter
103 18 in 100 earned $100k+, from 74 launches 18 in 10013 hits under 100 under 100 74 none Pin Top-Down Shooter
104 17 in 100 earned $100k+, from 109 launches 17 in 10019 hits $11,661 $210,321 109 none Pin 1990's
105 17 in 100 earned $100k+, from 132 launches 17 in 10023 hits $11,091 $180,714 132 none Pin Strategy RPG
106 17 in 100 earned $100k+, from 115 launches 17 in 10020 hits $4,905 $193,413 115 none Pin Real Time Tactics
107 17 in 100 earned $100k+, from 311 launches 17 in 10054 hits $10,197 $318,870 311 1-hitAudience Pin Platformer
108 17 in 100 earned $100k+, from 243 launches 17 in 10042 hits $8,519 $178,090 243 none Pin Turn-Based Tactics
109 16 in 100 earned $100k+, from 73 launches 16 in 10012 hits under 100 under 100 73 none Pin Zombies
110 16 in 100 earned $100k+, from 98 launches 16 in 10016 hits under 100 under 100 98 none Pin Board Game
111 16 in 100 earned $100k+, from 547 launches 16 in 10089 hits $7,909 $192,839 547 none Pin Action-Adventure
112 16 in 100 earned $100k+, from 100 launches 16 in 10016 hits $11,661 $148,757 100 none Pin LGBTQ+
113 16 in 100 earned $100k+, from 69 launches 16 in 10011 hits under 100 under 100 69 none Pin Cyberpunk
114 16 in 100 earned $100k+, from 113 launches 16 in 10018 hits $8,758 $205,980 113 1-hit Pin Collectathon
115 16 in 100 earned $100k+, from 57 launches 16 in 1009 hits under 100 under 100 57 none Pin 1980s
116 16 in 100 earned $100k+, from 311 launches 16 in 10049 hits $8,758 $239,522 311 none Pin 2D Platformer
117 16 in 100 earned $100k+, from 83 launches 16 in 10013 hits under 100 under 100 83 Audience Pin Wargame
118 15 in 100 earned $100k+, from 230 launches 15 in 10035 hits $10,240 $220,268 230 Audience Pin Interactive Fiction
119 15 in 100 earned $100k+, from 106 launches 15 in 10016 hits $7,510 $252,312 106 Audience Pin Shoot 'Em Up
120 15 in 100 earned $100k+, from 434 launches 15 in 10064 hits $9,963 $199,513 434 Audience Pin Visual Novel
121 Demons15 in 100 earned $100k+, from 41 launches 15 in 1006 hits under 100 under 100 41 Small Pin Demons

15 in 100 earned $100k+, from 41 launches at $10 to $20. That is about 0.7 times the base rate.

Base rate at $10 to $20: 20 in 100 (878 of 4,304 launches earned $100k+).

Odds by size: $1k+ 68 in 100 · $10k+ 34 in 100 · $100k+ 15 in 100. Under 100 launches, so no typical figure.

Lens check, all pricesHolds in 2 of 3, 1 too few to tell. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: too few to tell.

  • SmallOnly 41 launches at $10 to $20: one or two games swing the odds.
Chance of $100k+ at every price (Standard lens)
PriceChanceLaunchesTypical
All prices1 in 26338$566
Under $50 of 174 launches174$214
$5 to $101 of 110 launches110$1,207
$10 to $2015 in 10041under 100
$20 to $406 of 13 launches13under 100

Grey: under 30 launches or 5 hits at that price, written as a count. Typical needs 100 launches. Odds compare best within one price.

Best tag pairs inside, at $10 to $20

No pair inside has 30+ launches and a hit in this view.

Open genre pageCheck this idea
122 14 in 100 earned $100k+, from 684 launches 14 in 10098 hits $5,070 $173,428 684 none Pin Puzzle
123 14 in 100 earned $100k+, from 84 launches 14 in 10012 hits under 100 under 100 84 Audience Pin Precision Platformer
124 14 in 100 earned $100k+, from 249 launches 14 in 10035 hits $4,508 $190,045 249 none Pin Point & Click
125 14 in 100 earned $100k+, from 57 launches 14 in 1008 hits under 100 under 100 57 none Pin Comic Book
Show 25 moreShowing 125 of 156 genres
green beats the base ratecoral below it bar: the chance; amber tick: the base rate1-hit one game holds over half the moneySmall under 50 launches in this viewAudience reads differently for Western players

Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.