Best niches
$10 to $20Pairs with the best chance of $100k+, above the base rateFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.
Genres 3 Oct
Of 156 genres with 30+ launches at $10 to $20, 83 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.83 of 156 genres beat the 20 in 100 base rate.83 beat the base rate.
Typical launch, all prices, first year $552
Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.
Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.
Pairs with the best chance of $100k+, above the base rateFree until launch
156 of 256 genres have 30+ launches at $10 to $20. 68 match the search and chips. Sorted by chance of $100k+, highest first.
| Rank# | Genre | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin | ||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 20 in 100878 of 4,304 | $10,978 | $287,297 | 4,304 | |||||||||||||||||||||||||||
| 1 | Online Co-Op39 in 100 earned $100k+, from 142 launches | 39 in 10056 hits | $46,042 | $865,984 | 142 | none | Pin Online Co-Op | ||||||||||||||||||||||||
| 2 | Inventory Management35 in 100 earned $100k+, from 51 launches | 35 in 10018 hits | $29,181 | $987,028 | 51 | none | Pin Inventory Management | ||||||||||||||||||||||||
35 in 100 earned $100k+, from 51 launches at $10 to $20. That is about 1.7 times the base rate. Base rate at $10 to $20: 20 in 100 (878 of 4,304 launches earned $100k+). Typical first year $29,181; the top 1 in 10 earned at least $987,028. Lens check, all pricesHolds in 3 of 3. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: holds. No warning markers: no single game holds half the money, the sample is 50+ launches and the West-facing view does not move the answer.
Grey: under 30 launches or 5 hits at that price, written as a count. Odds compare best within one price. Best tag pairs inside, at $10 to $20No pair inside has 30+ launches and a hit in this view. | |||||||||||||||||||||||||||||||
| 3 | Roguelike Deckbuilder35 in 100 earned $100k+, from 94 launches | 35 in 10033 hits | $47,941 | $916,108 | 94 | none | Pin Roguelike Deckbuilder | ||||||||||||||||||||||||
| 4 | Co-op34 in 100 earned $100k+, from 157 launches | 34 in 10054 hits | $25,693 | $1,032,241 | 157 | none | Pin Co-op | ||||||||||||||||||||||||
| 5 | Life Sim34 in 100 earned $100k+, from 232 launches | 34 in 10079 hits | $37,945 | $485,241 | 232 | none | Pin Life Sim | ||||||||||||||||||||||||
| 6 | Management34 in 100 earned $100k+, from 297 launches | 34 in 100100 hits | $41,499 | $488,953 | 297 | none | Pin Management | ||||||||||||||||||||||||
| 7 | Economy34 in 100 earned $100k+, from 161 launches | 34 in 10054 hits | $43,540 | $538,397 | 161 | none | Pin Economy | ||||||||||||||||||||||||
| 8 | Sandbox33 in 100 earned $100k+, from 360 launches | 33 in 100118 hits | $30,251 | $582,205 | 360 | none | Pin Sandbox | ||||||||||||||||||||||||
| 9 | Lovecraftian32 in 100 earned $100k+, from 41 launches | 32 in 10013 hits | $29,971 | $349,150 | 41 | Small | Pin Lovecraftian | ||||||||||||||||||||||||
| 10 | Driving31 in 100 earned $100k+, from 87 launches | 31 in 10027 hits | $18,907 | $461,581 | 87 | none | Pin Driving | ||||||||||||||||||||||||
| 11 | Boomer Shooter31 in 100 earned $100k+, from 39 launches | 31 in 10012 hits | $31,145 | $1,266,001 | 39 | Small | Pin Boomer Shooter | ||||||||||||||||||||||||
| 12 | Tower Defense31 in 100 earned $100k+, from 124 launches | 31 in 10038 hits | $10,626 | $569,556 | 124 | none | Pin Tower Defense | ||||||||||||||||||||||||
| 13 | Wholesome30 in 100 earned $100k+, from 60 launches | 30 in 10018 hits | $50,134 | $224,423 | 60 | none | Pin Wholesome | ||||||||||||||||||||||||
| 14 | Mechs30 in 100 earned $100k+, from 30 launches | 30 in 1009 hits | $26,870 | $324,733 | 30 | Small | Pin Mechs | ||||||||||||||||||||||||
| 15 | Open World30 in 100 earned $100k+, from 270 launches | 30 in 10080 hits | $25,972 | $549,260 | 270 | none | Pin Open World | ||||||||||||||||||||||||
| 16 | Roguelite29 in 100 earned $100k+, from 381 launches | 29 in 100112 hits | $24,288 | $561,008 | 381 | none | Pin Roguelite | ||||||||||||||||||||||||
| 17 | Deckbuilding29 in 100 earned $100k+, from 168 launches | 29 in 10048 hits | $24,727 | $599,192 | 168 | none | Pin Deckbuilding | ||||||||||||||||||||||||
| 18 | Crafting28 in 100 earned $100k+, from 216 launches | 28 in 10061 hits | $27,134 | $392,129 | 216 | none | Pin Crafting | ||||||||||||||||||||||||
| 19 | Trading28 in 100 earned $100k+, from 54 launches | 28 in 10015 hits | $44,858 | $516,035 | 54 | none | Pin Trading | ||||||||||||||||||||||||
| 20 | Roguelike28 in 100 earned $100k+, from 410 launches | 28 in 100113 hits | $21,406 | $599,192 | 410 | none | Pin Roguelike | ||||||||||||||||||||||||
| 21 | Farming Sim27 in 100 earned $100k+, from 88 launches | 27 in 10024 hits | $33,529 | $469,576 | 88 | none | Pin Farming Sim | ||||||||||||||||||||||||
| 22 | Colony Sim27 in 100 earned $100k+, from 77 launches | 27 in 10021 hits | $24,654 | $423,187 | 77 | none | Pin Colony Sim | ||||||||||||||||||||||||
| 23 | Action Roguelike27 in 100 earned $100k+, from 244 launches | 27 in 10066 hits | $17,627 | $528,278 | 244 | none | Pin Action Roguelike | ||||||||||||||||||||||||
| 24 | Psychological Horror26 in 100 earned $100k+, from 205 launches | 26 in 10054 hits | $21,183 | $422,417 | 205 | none | Pin Psychological Horror | ||||||||||||||||||||||||
| 25 | Immersive Sim26 in 100 earned $100k+, from 312 launches | 26 in 10080 hits | $19,296 | $390,351 | 312 | none | Pin Immersive Sim | ||||||||||||||||||||||||
Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.