Best niches
$10 to $20Pairs with the best chance of $100k+, above the base rateFree until launch
Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.
Genres 3 Oct
Of 156 genres with 30+ launches at $10 to $20, 83 beat the 20 in 100 base rate. Price moves the odds most: 1 in 238 under $5, 44 in 100 at $20 to $40.83 of 156 genres beat the 20 in 100 base rate.83 beat the base rate.
Typical launch, all prices, first year $552
Every genre, screened by how often its indie launches earned $100k or more in their first year. Pick your price first: price moves the odds more than genre does.
Indie paid Steam launches 12 to 36 months old, data 3 Oct 2026. A hit is an estimated first year of $100k+. Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer. The revenue estimate is soft: about 6 to 7.5 in 100 launches overall.
Pairs with the best chance of $100k+, above the base rateFree until launch
156 of 256 genres have 30+ launches at $10 to $20. 68 match the search and chips. Sorted by chance of $100k+, highest first.
| Rank# | Genre | Chance of $100k+ | Typical year | Top 1 in 10 | Launches | Markers | Pin |
|---|---|---|---|---|---|---|---|
| All games at $10 to $20the base rate: the row to beat | 20 in 100878 of 4,304 | $10,978 | $287,297 | 4,304 | |||
| 1 | Online Co-Op39 in 100 earned $100k+, from 142 launches | 39 in 10056 hits | $46,042 | $865,984 | 142 | none | Pin Online Co-Op |
| 2 | Inventory Management35 in 100 earned $100k+, from 51 launches | 35 in 10018 hits | under 100 | under 100 | 51 | none | Pin Inventory Management |
| 3 | Roguelike Deckbuilder35 in 100 earned $100k+, from 94 launches | 35 in 10033 hits | under 100 | under 100 | 94 | none | Pin Roguelike Deckbuilder |
| 4 | Co-op34 in 100 earned $100k+, from 157 launches | 34 in 10054 hits | $25,693 | $1,032,241 | 157 | none | Pin Co-op |
| 5 | Life Sim34 in 100 earned $100k+, from 232 launches | 34 in 10079 hits | $37,945 | $485,241 | 232 | none | Pin Life Sim |
| 6 | Management34 in 100 earned $100k+, from 297 launches | 34 in 100100 hits | $41,499 | $488,953 | 297 | none | Pin Management |
| 7 | Economy34 in 100 earned $100k+, from 161 launches | 34 in 10054 hits | $43,540 | $538,397 | 161 | none | Pin Economy |
| 8 | Sandbox33 in 100 earned $100k+, from 360 launches | 33 in 100118 hits | $30,251 | $582,205 | 360 | none | Pin Sandbox |
| 9 | Lovecraftian32 in 100 earned $100k+, from 41 launches | 32 in 10013 hits | under 100 | under 100 | 41 | Small | Pin Lovecraftian |
| 10 | Driving31 in 100 earned $100k+, from 87 launches | 31 in 10027 hits | under 100 | under 100 | 87 | none | Pin Driving |
| 11 | Boomer Shooter31 in 100 earned $100k+, from 39 launches | 31 in 10012 hits | under 100 | under 100 | 39 | Small | Pin Boomer Shooter |
| 12 | Tower Defense31 in 100 earned $100k+, from 124 launches | 31 in 10038 hits | $10,626 | $569,556 | 124 | none | Pin Tower Defense |
| 13 | Wholesome30 in 100 earned $100k+, from 60 launches | 30 in 10018 hits | under 100 | under 100 | 60 | none | Pin Wholesome |
| 14 | Mechs30 in 100 earned $100k+, from 30 launches | 30 in 1009 hits | under 100 | under 100 | 30 | Small | Pin Mechs |
| 15 | Open World30 in 100 earned $100k+, from 270 launches | 30 in 10080 hits | $25,972 | $549,260 | 270 | none | Pin Open World |
| 16 | Roguelite29 in 100 earned $100k+, from 381 launches | 29 in 100112 hits | $24,288 | $561,008 | 381 | none | Pin Roguelite |
| 17 | Deckbuilding29 in 100 earned $100k+, from 168 launches | 29 in 10048 hits | $24,727 | $599,192 | 168 | none | Pin Deckbuilding |
| 18 | Crafting28 in 100 earned $100k+, from 216 launches | 28 in 10061 hits | $27,134 | $392,129 | 216 | none | Pin Crafting |
| 19 | Trading28 in 100 earned $100k+, from 54 launches | 28 in 10015 hits | under 100 | under 100 | 54 | none | Pin Trading |
| 20 | Roguelike28 in 100 earned $100k+, from 410 launches | 28 in 100113 hits | $21,406 | $599,192 | 410 | none | Pin Roguelike |
| 21 | Farming Sim27 in 100 earned $100k+, from 88 launches | 27 in 10024 hits | under 100 | under 100 | 88 | none | Pin Farming Sim |
| 22 | Colony Sim27 in 100 earned $100k+, from 77 launches | 27 in 10021 hits | under 100 | under 100 | 77 | none | Pin Colony Sim |
| 23 | Action Roguelike27 in 100 earned $100k+, from 244 launches | 27 in 10066 hits | $17,627 | $528,278 | 244 | none | Pin Action Roguelike |
| 24 | Psychological Horror26 in 100 earned $100k+, from 205 launches | 26 in 10054 hits | $21,183 | $422,417 | 205 | none | Pin Psychological Horror |
| 25 | Immersive Sim26 in 100 earned $100k+, from 312 launches | 26 in 10080 hits | $19,296 | $390,351 | 312 | none | Pin Immersive Sim |
| 26 | FPS25 in 100 earned $100k+, from 220 launches | 25 in 10055 hits | $11,290 | $650,903 | 220 | none | Pin FPS |
| 27 | Auto Battler25 in 100 earned $100k+, from 60 launches | 25 in 10015 hits | under 100 | under 100 | 60 | none | Pin Auto Battler |
| 28 | Robots25 in 100 earned $100k+, from 40 launches | 25 in 10010 hits | under 100 | under 100 | 40 | Small | Pin Robots |
| 29 | Character Customization25 in 100 earned $100k+, from 191 launches | 25 in 10047 hits | $17,568 | $343,571 | 191 | none | Pin Character Customization |
| 30 | Cats24 in 100 earned $100k+, from 41 launches | 24 in 10010 hits | under 100 | under 100 | 41 | Small | Pin Cats |
| 31 | Survival24 in 100 earned $100k+, from 206 launches | 24 in 10050 hits | $24,935 | $322,489 | 206 | none | Pin Survival |
| 32 | Simulation24 in 100 earned $100k+, from 874 launches | 24 in 100208 hits | $15,416 | $381,863 | 874 | none | Pin Simulation |
| 33 | Automobile Sim24 in 100 earned $100k+, from 68 launches | 24 in 10016 hits | under 100 | under 100 | 68 | none | Pin Automobile Sim |
| 34 | Tactical23 in 100 earned $100k+, from 113 launches | 23 in 10026 hits | $25,693 | $327,565 | 113 | none | Pin Tactical |
| 35 | Nature23 in 100 earned $100k+, from 80 launches | 23 in 10018 hits | under 100 | under 100 | 80 | none | Pin Nature |
| 36 | Horror22 in 100 earned $100k+, from 345 launches | 22 in 10076 hits | $12,981 | $309,518 | 345 | none | Pin Horror |
| 37 | Space21 in 100 earned $100k+, from 107 launches | 21 in 10023 hits | $10,036 | $252,312 | 107 | none | Pin Space |
| 38 | Shooter21 in 100 earned $100k+, from 363 launches | 21 in 10077 hits | $9,621 | $330,193 | 363 | none | Pin Shooter |
| 39 | Rhythm21 in 100 earned $100k+, from 63 launches | 21 in 10013 hits | under 100 | under 100 | 63 | none | Pin Rhythm |
| 40 | Post-apocalyptic21 in 100 earned $100k+, from 112 launches | 21 in 10023 hits | $14,458 | $258,277 | 112 | none | Pin Post-apocalyptic |
| 41 | Souls-like20 in 100 earned $100k+, from 98 launches | 20 in 10020 hits | under 100 | under 100 | 98 | none | Pin Souls-like |
| 42 | War20 in 100 earned $100k+, from 60 launches | 20 in 10012 hits | under 100 | under 100 | 60 | none | Pin War |
| 43 | Turn-Based Strategy20 in 100 earned $100k+, from 276 launches | 20 in 10054 hits | $11,113 | $270,265 | 276 | none | Pin Turn-Based Strategy |
| 44 | Tabletop19 in 100 earned $100k+, from 68 launches | 19 in 10013 hits | under 100 | under 100 | 68 | none | Pin Tabletop |
| 45 | Strategy19 in 100 earned $100k+, from 845 launches | 19 in 100159 hits | $10,037 | $243,656 | 845 | none | Pin Strategy |
| 46 | Survival Horror18 in 100 earned $100k+, from 117 launches | 18 in 10021 hits | $14,458 | $198,970 | 117 | none | Pin Survival Horror |
| 47 | Walking Simulator18 in 100 earned $100k+, from 95 launches | 18 in 10017 hits | under 100 | under 100 | 95 | none | Pin Walking Simulator |
| 48 | Top-Down Shooter18 in 100 earned $100k+, from 74 launches | 18 in 10013 hits | under 100 | under 100 | 74 | none | Pin Top-Down Shooter |
| 49 | Strategy RPG17 in 100 earned $100k+, from 132 launches | 17 in 10023 hits | $11,091 | $180,714 | 132 | none | Pin Strategy RPG |
| 50 | Real Time Tactics17 in 100 earned $100k+, from 115 launches | 17 in 10020 hits | $4,905 | $193,413 | 115 | none | Pin Real Time Tactics |
Under 30 launches or 5 hits a chance is written as a count ("3 of 12"), never as odds. Typical year is the middle launch's first-year earnings. Lenses, the one-hit share and the audience split are measured across all prices.
Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.