Tag pairdata 30 Sep 2026

2D + Wholesome: 40 releases in the last 12 months

There is no price yet: it needs 30 or more indie paid launches in the last four complete quarters. 2 of 40 matured launches earned $100k or more, against 1.6 expected for their price and launch quarter. Releases rose 54% on the year before: 40 against 26.

One game dominates the figure

Price: n/a
Price vs a year earlier: n/a
Releases, 12 months: 40
Upcoming games: 70
Games on the store: 179

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

2D + Wholesome on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	Below this board's minimum sample, so not ranked. Needs 5 or more wishlist-ranked upcoming games.
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. One game dominates the figure	1.09xhits against expected	0.80x to 1.87x	40 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#2,292 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 2
Expected: 1.6

Launches: 40
Hit rate: 5.0%0.0% to 10.3%
Expected rate: 4.0%
Against expected: 1.09x0.80x to 1.87x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

40 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $117
Median: $712
Top tenth: $27,842

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 40
Prior 12 months: 26

Change: +54%

Parent tags

2DNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
WholesomeNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with 2D

pairs with 2D

2D + Roguelike Deckbuilder$6,77234 launches priced, 64 releases in 12 months
2D + Romance$3,28176 launches priced, 110 releases in 12 months
War + 2D$3,16035 launches priced, 55 releases in 12 months
2D + Dating Sim$2,55991 launches priced, 116 releases in 12 months
2D + LGBTQ+$2,46550 launches priced, 85 releases in 12 months
2D + Historical$2,32474 launches priced, 130 releases in 12 months

Every pair with 2D

More with Wholesome

pairs with Wholesome

Cozy + Wholesome$1,797128 launches priced, 213 releases in 12 months
Point & Click + Wholesome$1,77343 launches priced, 69 releases in 12 months
Relaxing + Wholesome$1,572131 launches priced, 208 releases in 12 months
Cute + Wholesome$1,454129 launches priced, 189 releases in 12 months
Casual + Wholesome$1,117132 launches priced, 229 releases in 12 months
Cats + Wholesome$88478 launches priced, 95 releases in 12 months

Every pair with Wholesome

Verdicts

in development

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