Tag pairdata 30 Sep 2026

Action + Colorful: a typical launch earns $324 in its first year

That is the median of 411 indie paid launches, 2024 Q4 to 2025 Q3. 25 of 810 matured launches earned $100k or more, against 41.4 expected for their price and launch quarter. Releases rose 25% on the year before: 651 against 519.

Price: $324
Price vs a year earlier: +1.0%
Releases, 12 months: 651
Upcoming games: 1,592
Games on the store: 4,586

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Action + Colorful on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.69%share of upcoming wishlist heat	0.35% to 1.18%	90 ranked of 1,594 upcoming gameswishlist rank 30 Sep 2026	#350 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.63xhits against expected	0.47x to 0.84x	810 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#5,107 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	+10%player demand against new supply, relative to Steam	−1% to +28%	103 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,088 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	+2%review growth against same-age games	−7% to +11%	103 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,893 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 25
Expected: 41.4

Launches: 810
Hit rate: 3.1%2.1% to 5.0%
Expected rate: 5.1%
Against expected: 0.63x0.47x to 0.84x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

810 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $293
Top tenth: $9,157

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 651
Prior 12 months: 519

Change: +25%
Against Steam: −8%after Steam-wide growth, shrunk by 5 releases

Parent tags

ActionNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
ColorfulNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Action

pairs with Action

Action + Mechs$7,85932 launches priced, 46 releases in 12 months
Action + Bullet Heaven$6,31331 launches priced, 177 releases in 12 months
Action + Co-op$3,733172 launches priced, 259 releases in 12 months
Action + Team-Based$2,97239 launches priced, 71 releases in 12 months
Action + Metroidvania$2,893107 launches priced, 128 releases in 12 months
Action + Fighting$2,52840 launches priced, 34 releases in 12 months

Every pair with Action

More with Colorful

pairs with Colorful

Colorful + Cozy$3,63859 launches priced, 123 releases in 12 months
Story Rich + Colorful$3,39962 launches priced, 88 releases in 12 months
Visual Novel + Colorful$2,68975 launches priced, 112 releases in 12 months
Colorful + Emotional$2,00335 launches priced, 44 releases in 12 months
Colorful + Life Sim$1,85851 launches priced, 69 releases in 12 months
Magic + Colorful$1,66832 launches priced, 38 releases in 12 months

Every pair with Colorful

Verdicts

in development

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