Tag pairdata 30 Sep 2026

Action + Horror: a typical launch earns $809 in its first year

That is the median of 555 indie paid launches, 2024 Q4 to 2025 Q3. 54 of 1,090 matured launches earned $100k or more, against 50.9 expected for their price and launch quarter. Releases rose 21% on the year before: 760 against 629.

Price: $809
Price vs a year earlier: −4.7%
Releases, 12 months: 760
Upcoming games: 2,106
Games on the store: 5,771

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Action + Horror on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	5.98%share of upcoming wishlist heat	3.54% to 8.86%	229 ranked of 2,107 upcoming gameswishlist rank 30 Sep 2026	#27 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.06xhits against expected	0.86x to 1.30x	1,090 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#2,466 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+26%player demand against new supply, relative to Steam	+15% to +40%	204 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#578 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+12%review growth against same-age games	+4% to +20%	204 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#217 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 54
Expected: 50.9

Launches: 1,090
Hit rate: 5.0%3.9% to 7.7%
Expected rate: 4.7%
Against expected: 1.06x0.86x to 1.30x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

1,090 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $20
Median: $793
Top tenth: $25,807

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 760
Prior 12 months: 629

Change: +21%
Against Steam: −11%after Steam-wide growth, shrunk by 5 releases

Parent tags

ActionNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
HorrorGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Action

pairs with Action

Action + Mechs$7,85932 launches priced, 46 releases in 12 months
Action + Bullet Heaven$6,31331 launches priced, 177 releases in 12 months
Action + Co-op$3,733172 launches priced, 259 releases in 12 months
Action + Team-Based$2,97239 launches priced, 71 releases in 12 months
Action + Metroidvania$2,893107 launches priced, 128 releases in 12 months
Action + Fighting$2,52840 launches priced, 34 releases in 12 months

Every pair with Action

More with Horror

pairs with Horror

Horror + Co-op$7,08089 launches priced, 127 releases in 12 months
Horror + Online Co-Op$5,819120 launches priced, 169 releases in 12 months
Horror + Multiplayer$5,680106 launches priced, 172 releases in 12 months
Horror + Lovecraftian$3,41850 launches priced, 72 releases in 12 months
Horror + Roguelike$3,33937 launches priced, 73 releases in 12 months
Horror + Text-Based$2,83130 launches priced, 65 releases in 12 months

Every pair with Horror

Verdicts

in development

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