Tag pairdata 30 Sep 2026

Action-Adventure + Beat 'em up: a typical launch earns $221 in its first year

That is the median of 57 indie paid launches, 2024 Q4 to 2025 Q3. 9 of 114 matured launches earned $100k or more, against 7.3 expected for their price and launch quarter. Releases rose 26% on the year before: 86 against 68.

China market: over 35% of reviews are Chinese

Price: $221
Price vs a year earlier: −31.7%
Releases, 12 months: 86
Upcoming games: 223
Games on the store: 593

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Action-Adventure + Beat 'em up on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	0.51%share of upcoming wishlist heat	0.11% to 1.23%	25 ranked of 223 upcoming gameswishlist rank 30 Sep 2026	#4,505 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. China market: over 35% of reviews are Chinese Listed after unflagged rows on this board	1.17xhits against expected	0.81x to 1.75x	114 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#5,970 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure China market: over 35% of reviews are Chinese	+9%player demand against new supply, relative to Steam	−16% to +52%	22 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,134 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure China market: over 35% of reviews are Chinese Listed after unflagged rows on this board	+1%review growth against same-age games	−13% to +16%	22 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,954 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 9
Expected: 7.3

Launches: 114
Hit rate: 7.9%4.4% to 14.1%
Expected rate: 6.4%
Against expected: 1.17x0.81x to 1.75x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

114 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $242
Top tenth: $49,177

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 86
Prior 12 months: 68

Change: +26%
Against Steam: −8%after Steam-wide growth, shrunk by 5 releases

Parent tags

Action-AdventureGenre pageRanked on every board, with its best pairs.
Beat 'em upGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Action-Adventure

pairs with Action-Adventure

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Action-Adventure + Dark Fantasy$3,09649 launches priced, 105 releases in 12 months
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Every pair with Action-Adventure

Related niches

pairs with Beat 'em up

Beat 'em up + Action Roguelike$1,49632 launches priced, 49 releases in 12 months
Pixel Graphics + Beat 'em up$82946 launches priced, 36 releases in 12 months
Side Scroller + Beat 'em up$81039 launches priced, 43 releases in 12 months
Combat + Beat 'em up$80933 launches priced, 44 releases in 12 months
2D + Beat 'em up$78964 launches priced, 69 releases in 12 months
Beat 'em up + Action RPG$60730 launches priced, 44 releases in 12 months

Every pair with Beat 'em up

Verdicts

in development

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