Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

Settings
Text size
Game Market DataBuild what sells
Live games
201,879
on 11 Nov 2026

Niches / Action-Adventure + Shoot 'Em Up

Niche

Action-Adventure + Shoot 'Em Up

Games tagged both Action-Adventure and Shoot 'Em Up: 108 indie paid launches, 2 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,758 indie paid launches 12 to 36 months old, data of 2 Nov 2026. How it is measured.

Showing Action-Adventure + Shoot 'Em Up priced under $5.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?Under $5

Action-Adventure + Shoot 'Em Up is too small to compare with Action-Adventure and is too small to compare with Shoot 'Em Up: 0 of its 71 launches earned $100k+ priced under $5, against 4 of 1,727 launches for Action-Adventure and 1 of 535 launches for Shoot 'Em Up.

Small sample: 71 launches, 0 hits.

TIEA tie
4 of 1,727launches earned
$100k+ small
Odds4 of 1,727 launches
Typical earnings$108
Launches1,727 / 4 hits
Pair against ittoo few hits to compare
TIEA tie
This pairAction-Adventure + Shoot 'Em Up
0 of 71launches earned
$100k+ small
Odds0 of 71 launches
$1k+10 in 100
$10k+1 of 71 launches
Launches71 / 0 hits
Expected0.4 in 100
TIEA tie
1 of 535launches earned
$100k+ small
Odds1 of 535 launches
Typical earnings$97
Launches535 / 1 hits
Pair against ittoo few hits to compare
All indie launches under $5: 0.4 in 100 earned $100k+ (1 in 230), typical $162, from 14,050 launches.each block is 0.5 in 100 all indie at under $5

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page
All prices108 in pairUnder $571 in pair$5 to $1026 in pair$10 to $208: too few$20 to $403: too few
What the overlap means

The overlap is this niche: the 71 games tagged both Action-Adventure and Shoot 'Em Up priced under $5. 0 of 71 of them earned $100k+, against 4 of 1,656 for Action-Adventure-only games and 1 of 464 for Shoot 'Em Up-only games, so the mix is too small to compare with Action-Adventure alone and is too small to compare with Shoot 'Em Up alone.

Both: 71 games priced under $5; 0 of 71 earned $100k+, odds by size $1k+ 10 in 100 · $10k+ 1 of 71 launches · $100k+ 0 of 71 launches.

Circle areas follow launch counts; the gold overlap is exactly the pair's 71 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Turnip Boy Robs a Bankleads this pair45.4%
PairTurnip Boy Robs a Bank45.4%
Action-AdventureAI LIMIT7.7%
Shoot 'Em UpBALL x PIT46.7%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 2 of 3, 1 too few to tell. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: too few to tell.

Open free preview
ComparablesFree until launchClick to unlockWho leads Action-Adventure + Shoot 'Em Up

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Turnip Boy Robs a Bank earned 45.4% of the estimated first-year money of the 108 Action-Adventure + Shoot 'Em Up launches.
  • Action-Adventure is led by AI LIMIT, with 7.7% of its money.
  • Shoot 'Em Up is led by BALL x PIT, with 46.7% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Action-Adventure + Shoot 'Em Up holds in West-facing view and Without the breakout; too few to tell in Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Action-Adventure + Shoot 'Em Up through every lens, all prices
This pairBaseStandardevery launchWest-facing view104 of 108 launchesWithout the breakout107 of 108 launchesLast 18 months18 of 108 launches
Launches counted1082 hits1042 hits1071 hits180 hits
Earned $100k+2 of 108too few for a rate2 of 104too few for a rate1 of 107too few for a rate0 of 18too few for a rate
Typical first-year earnings$113top tenth $7,419+$108$108under 100 launches
Chance against standardthe base+3.8%0.1 more in 100; too few to tell-49.5%0.9 fewer in 100-100.0%1.9 fewer in 100; too few to tell
Typical against standardthe base-4.4%$5 less-4.4%$5 lessunder 100 launches
Does it hold?The base viewHoldsHoldsToo few to tell
BaseStandardThe base view

Every indie paid launch tagged both Action-Adventure and Shoot 'Em Up, 12 to 36 months old: 108 launches.

Launches counted
1082 hits
Earned $100k+
2 of 108too few for a rate
Typical first-year earnings
$113top tenth $7,419+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 4 of 108 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1042 hits
Earned $100k+
2 of 104too few for a rate
Typical first-year earnings
$108
Chance against standard
+3.8%0.1 more in 100; too few to tell
Typical against standard
-4.4%$5 less
Without the breakoutHolds

Drops the single biggest earner, Turnip Boy Robs a Bank (45.4% of the money): 107 launches left. It moves the answer when that one game earned over half the money.

Launches counted
1071 hits
Earned $100k+
1 of 107too few for a rate
Typical first-year earnings
$108
Chance against standard
-49.5%0.9 fewer in 100
Typical against standard
-4.4%$5 less
Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 18 of 108.

Launches counted
180 hits
Earned $100k+
0 of 18too few for a rate
Typical first-year earnings
under 100 launches
Chance against standard
-100.0%1.9 fewer in 100; too few to tell
Typical against standard
under 100 launches
Standard
Every indie paid launch tagged both Action-Adventure and Shoot 'Em Up, 12 to 36 months old: 108 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 4 of 108 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Turnip Boy Robs a Bank (45.4% of the money): 107 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 18 of 108.

Action-Adventure is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Action-Adventure through every lens, all prices
Action-AdventureBaseStandardevery launchWest-facing view3,291 of 3,447 launchesWithout the breakout3,446 of 3,447 launchesLast 18 months904 of 3,447 launches
Launches counted3,447189 hits3,291181 hits3,446188 hits90464 hits
Earned $100k+5.5 in 1001 in 185.5 in 1001 in 185.5 in 1001 in 187.1 in 1001 in 14
Typical first-year earnings$378top tenth $25,255+$390$378$429
Chance against standardthe base+0.3%no change-0.5%no change+29.1%1.6 more in 100
Typical against standardthe base+3.2%$12 more0.0%no change+13.5%$51 more
Does it hold?The base viewHoldsHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged Action-Adventure, 12 to 36 months old: 3,447 launches.

Launches counted
3,447189 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$378top tenth $25,255+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 156 of 3,447 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
3,291181 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$390
Chance against standard
+0.3%no change
Typical against standard
+3.2%$12 more
Without the breakoutHolds

Drops the single biggest earner, AI LIMIT (7.7% of the money): 3,446 launches left. It moves the answer when that one game earned over half the money.

Launches counted
3,446188 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$378
Chance against standard
-0.5%no change
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 904 of 3,447.

Launches counted
90464 hits
Earned $100k+
7.1 in 1001 in 14
Typical first-year earnings
$429
Chance against standard
+29.1%1.6 more in 100
Typical against standard
+13.5%$51 more
Standard
Every indie paid launch tagged Action-Adventure, 12 to 36 months old: 3,447 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 156 of 3,447 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, AI LIMIT (7.7% of the money): 3,446 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 904 of 3,447.

Shoot 'Em Up is audience split +1: West-facing view moves the answer more than chance alone would, and 1 more lens too. It holds in Without the breakout.

Shoot 'Em Up through every lens, all prices
Shoot 'Em UpBaseStandardevery launchWest-facing view876 of 900 launchesWithout the breakout899 of 900 launchesLast 18 months237 of 900 launches
Launches counted90024 hits87620 hits89923 hits2377 hits
Earned $100k+2.7 in 1001 in 382.3 in 1001 in 442.6 in 1001 in 393.0 in 1001 in 34
Typical first-year earnings$268top tenth $12,365+$268$268$182
Chance against standardthe base-14.4%0.4 fewer in 100-4.1%0.1 fewer in 100+10.8%0.3 more in 100
Typical against standardthe base0.0%no change0.0%no change-32.1%$86 less
Does it hold?The base viewMoves the answerHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged Shoot 'Em Up, 12 to 36 months old: 900 launches.

Launches counted
90024 hits
Earned $100k+
2.7 in 1001 in 38
Typical first-year earnings
$268top tenth $12,365+
Chance against standard
the base
Typical against standard
the base
West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 24 of 900 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
87620 hits
Earned $100k+
2.3 in 1001 in 44
Typical first-year earnings
$268
Chance against standard
-14.4%0.4 fewer in 100
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, BALL x PIT (46.7% of the money): 899 launches left. It moves the answer when that one game earned over half the money.

Launches counted
89923 hits
Earned $100k+
2.6 in 1001 in 39
Typical first-year earnings
$268
Chance against standard
-4.1%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 237 of 900.

Launches counted
2377 hits
Earned $100k+
3.0 in 1001 in 34
Typical first-year earnings
$182
Chance against standard
+10.8%0.3 more in 100
Typical against standard
-32.1%$86 less
Standard
Every indie paid launch tagged Shoot 'Em Up, 12 to 36 months old: 900 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 24 of 900 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, BALL x PIT (46.7% of the money): 899 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 237 of 900.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Action-Adventure + Shoot 'Em Up moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.