Tag pairdata 30 Sep 2026
Adventure + LGBTQ+: a typical launch earns $7,366 in its first year
That is the median of 37 indie paid launches, 2024 Q4 to 2025 Q3. 5 of 74 matured launches earned $100k or more, against 9.6 expected for their price and launch quarter. Releases rose 13% on the year before: 54 against 48.
- China market: over 35% of reviews are Chinese
- One game dominates the figure
- Price
- $7,366 median of 37 launches
- Price vs a year earlier
- +36.7% four quarters on the four before
- Releases, 12 months
- 54 48 the year before
- Upcoming games
- 162 coming soon on Steam
- Games on the store
- 478 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.
| 6.34%share of upcoming wishlist heat | 0.12% to 18.52% | 23 ranked of 163 upcoming gameswishlist rank 30 Sep 2026 | #3,867 of 7,193pairs on this board |
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.
| 0.64xhits against expected | 0.43x to 1.02x | 74 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #6,285 of 6,324pairs on this board |
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.
| +48%player demand against new supply, relative to Steam | +4% to +115% | 34 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #206 of 2,361pairs on this board |
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.
| +17%review growth against same-age games | +4% to +32% | 34 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #61 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 74
- Hit rate
- 6.8%4.0% to 18.8%
- Expected rate
- 13.0%
- Against expected
- 0.64x0.43x to 1.02x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
74 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $117
- Median
- $7,324
- Top tenth
- $74,492
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +13%
- Against Steam
- −21%after Steam-wide growth, shrunk by 5 releases
Parent tags
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Sultan's Game (opens the Steam store)2025 · 25,110 reviews, 93% positiveest. $7.8M
- Mixtape (opens the Steam store)2026 · 7,404 reviews, 87% positiveest. $2.8M
- Revue Starlight El Dorado (opens the Steam store)2024 · 943 reviews, 97% positiveest. $573k
- Dustborn (opens the Steam store)2024 · 586 reviews, 70% positiveest. $356k
- Paradise (opens the Steam store)2024 · 562 reviews, 90% positiveest. $227k
- 1 to 1 humanoid edible toys (opens the Steam store)2024 · 2,427 reviews, 92% positiveest. $220k
- UsoNatsu ~The Summer Romance Bloomed From A Lie~ (opens the Steam store)2023 · 406 reviews, 91% positiveest. $205k
- Black Lily's Tale (opens the Steam store)2023 · 439 reviews, 86% positiveest. $169k
More with Adventure
pairs with Adventure- Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
- Adventure + Narrative$12,85033 launches priced, 48 releases in 12 months
- Adventure + Online Co-Op$6,34186 launches priced, 187 releases in 12 months
- Adventure + Base Building$5,35342 launches priced, 47 releases in 12 months
- Adventure + Building$4,85745 launches priced, 62 releases in 12 months
- Adventure + Romance$4,31378 launches priced, 112 releases in 12 months
More with LGBTQ+
pairs with LGBTQ+- Dating Sim + LGBTQ+$7,36631 launches priced, 45 releases in 12 months
- Visual Novel + LGBTQ+$6,05083 launches priced, 159 releases in 12 months
- Multiple Endings + LGBTQ+$5,85936 launches priced, 48 releases in 12 months
- Romance + LGBTQ+$5,45434 launches priced, 71 releases in 12 months
- Female Protagonist + LGBTQ+$4,85853 launches priced, 86 releases in 12 months
- Story Rich + LGBTQ+$4,79746 launches priced, 79 releases in 12 months
Verdicts
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