Niche

Beat 'em up + Casual

Games tagged both Beat 'em up and Casual: 94 indie paid launches, 2 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,280 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Price $10 to $20

All prices1 in 17 hit $100k+Under $51 in 219 hit $100k+$5 to $101 in 30 hit $100k+$10 to $2018 in 100 hit $100k+$20 to $4040 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,280 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20

Showing Beat 'em up + Casual priced $10 to $20.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Beat 'em up + Casual is too small to compare with Beat 'em up and is too small to compare with Casual: 2 of its 10 launches earned $100k+ priced $10 to $20, against 16.7 in 100 for Beat 'em up and 11.4 in 100 for Casual.

Small sample: 10 launches, 2 hits.

TIEA tie

Tag oneBeat 'em up

16.7in 100 earned
$100k+

Odds16.7 in 100

Typical earnings$13,192

Launches60 / 10 hits

Pair against ittoo few hits to compare

TIEA tie

This pairBeat 'em up + Casual

2 of 10launches earned
$100k+ small

Odds2 of 10 launches

Typical earnings$6,205

Launches10 / 2 hits

Expected17.6 in 100

TIETied

Tag twomood tagCasual

11.4in 100 earned
$100k+

Odds11.4 in 100

Typical earnings$2,971

Launches1,009 / 115 hits

Pair against ittoo few hits to compare

All indie launches $10 to $20: 17.6 in 100 earned $100k+, typical $8,234, from 4,301 launches.each block is 1 in 100 all indie at $10 to $20Casual is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 40.0 in 100), so read it within a price band.

Price bandswitches the whole page

All prices94 in pair Under $563 in pair $5 to $1020 in pair $10 to $2010 in pair$20 to $401: too few

What the overlap means

The overlap is this niche: the 10 games tagged both Beat 'em up and Casual priced $10 to $20. 2 of 10 of them earned $100k+, against 16.0 in 100 for Beat 'em up-only games and 11.3 in 100 for Casual-only games, so the mix is too small to compare with Beat 'em up alone and is too small to compare with Casual alone.

Both: 10 games priced $10 to $20; 2 of 10 earned $100k+, typical first-year earnings $6,205.

Circle areas follow launch counts; the gold overlap is exactly the pair's 10 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Alien Hominid Invasionleads this pair66.4%

PairAlien Hominid Invasion66.4%

Beat 'em upRotwood21.9%

CasualHouse Flipper 23.8%

CheckOne game over half?yes

NextNearest hitsnot computed yet

Lens checkOne-hit market. Standard: the base the others are compared with. West-facing view: too few to tell. Without the breakout: moves the answer. Last 18 months: too few to tell.

Open free preview

ComparablesFree until launchClick to unlockWho leads Beat 'em up + Casual

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

Alien Hominid Invasion earned 66.4% of the estimated first-year money of the 94 Beat 'em up + Casual launches.
Beat 'em up is led by Rotwood, with 21.9% of its money.
Casual is led by House Flipper 2, with 3.8% of its money.
One game holds over half of this pair's money: read every figure here as that game's story.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Beat 'em up + Casual is one-hit market: one game earned over half the money.

Beat 'em up + Casual through every lens, all prices
This pair	BaseStandardevery launch	West-facing view94 of 94 launches	Without the breakout93 of 94 launches	Last 18 months20 of 94 launches
Launches counted	942 hits	942 hits	931 hits	200 hits
Earned $100k+	2 of 94too few for a rate	2 of 94too few for a rate	1 of 93too few for a rate	0 of 20too few for a rate
Typical first-year earnings	$96top tenth $5,772+	$96	$96	$96
Chance against standard	the base	0.0%no change; too few to tell	-49.5%1.1 fewer in 100	-100.0%2.1 fewer in 100; too few to tell
Typical against standard	the base	0.0%no change; too few to tell	0.0%no change	0.0%no change; too few to tell
Does it hold?	The base view	Too few to tell	Moves the answer	Too few to tell

BaseStandardThe base view

Every indie paid launch tagged both Beat 'em up and Casual, 12 to 36 months old: 94 launches.

Launches counted: 942 hits
Earned $100k+: 2 of 94too few for a rate
Typical first-year earnings: $96top tenth $5,772+
Chance against standard: the base
Typical against standard: the base

West-facing viewToo few to tell

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 94 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 942 hits
Earned $100k+: 2 of 94too few for a rate
Typical first-year earnings: $96
Chance against standard: 0.0%no change; too few to tell
Typical against standard: 0.0%no change; too few to tell

Without the breakoutMoves the answer

Drops the single biggest earner, Alien Hominid Invasion (66.4% of the money): 93 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 931 hits
Earned $100k+: 1 of 93too few for a rate
Typical first-year earnings: $96
Chance against standard: -49.5%1.1 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 20 of 94.

Launches counted: 200 hits
Earned $100k+: 0 of 20too few for a rate
Typical first-year earnings: $96
Chance against standard: -100.0%2.1 fewer in 100; too few to tell
Typical against standard: 0.0%no change; too few to tell

Standard: Every indie paid launch tagged both Beat 'em up and Casual, 12 to 36 months old: 94 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 94 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Alien Hominid Invasion (66.4% of the money): 93 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 20 of 94.

Beat 'em up is audience split +1: West-facing view moves the answer more than chance alone would, and 1 more lens too. It holds in Without the breakout.

Beat 'em up through every lens, all prices
Beat 'em up	BaseStandardevery launch	West-facing view394 of 399 launches	Without the breakout398 of 399 launches	Last 18 months90 of 399 launches
Launches counted	39924 hits	39422 hits	39823 hits	909 hits
Earned $100k+	6.0 in 1001 in 17	5.6 in 1001 in 18	5.8 in 1001 in 17	10.0 in 100
Typical first-year earnings	$297top tenth $32,415+	$297	$297	$478
Chance against standard	the base	-7.2%0.4 fewer in 100	-3.9%0.2 fewer in 100	+66.3%4.0 more in 100
Typical against standard	the base	0.0%no change	0.0%no change	+60.9%$181 more; too few to tell
Does it hold?	The base view	Moves the answer	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged Beat 'em up, 12 to 36 months old: 399 launches.

Launches counted: 39924 hits
Earned $100k+: 6.0 in 1001 in 17
Typical first-year earnings: $297top tenth $32,415+
Chance against standard: the base
Typical against standard: the base

West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 5 of 399 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 39422 hits
Earned $100k+: 5.6 in 1001 in 18
Typical first-year earnings: $297
Chance against standard: -7.2%0.4 fewer in 100
Typical against standard: 0.0%no change

Without the breakoutHolds

Drops the single biggest earner, Rotwood (21.9% of the money): 398 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 39823 hits
Earned $100k+: 5.8 in 1001 in 17
Typical first-year earnings: $297
Chance against standard: -3.9%0.2 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 90 of 399.

Launches counted: 909 hits
Earned $100k+: 10.0 in 100
Typical first-year earnings: $478
Chance against standard: +66.3%4.0 more in 100
Typical against standard: +60.9%$181 more; too few to tell

Standard: Every indie paid launch tagged Beat 'em up, 12 to 36 months old: 399 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 5 of 399 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Rotwood (21.9% of the money): 398 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 90 of 399.

Casual is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Casual through every lens, all prices
Casual	BaseStandardevery launch	West-facing view9,211 of 9,751 launches	Without the breakout9,750 of 9,751 launches	Last 18 months2,939 of 9,751 launches
Launches counted	9,751259 hits	9,211240 hits	9,750258 hits	2,939107 hits
Earned $100k+	2.7 in 1001 in 38	2.6 in 1001 in 38	2.6 in 1001 in 38	3.6 in 1001 in 27
Typical first-year earnings	$253top tenth $8,786+	$257	$253	$230
Chance against standard	the base	-1.9%0.1 fewer in 100	-0.4%no change	+37.1%1.0 more in 100
Typical against standard	the base	+1.6%$4 more	0.0%no change	-9.1%$23 less
Does it hold?	The base view	Holds	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged Casual, 12 to 36 months old: 9,751 launches.

Launches counted: 9,751259 hits
Earned $100k+: 2.7 in 1001 in 38
Typical first-year earnings: $253top tenth $8,786+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 540 of 9,751 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 9,211240 hits
Earned $100k+: 2.6 in 1001 in 38
Typical first-year earnings: $257
Chance against standard: -1.9%0.1 fewer in 100
Typical against standard: +1.6%$4 more

Without the breakoutHolds

Drops the single biggest earner, House Flipper 2 (3.8% of the money): 9,750 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 9,750258 hits
Earned $100k+: 2.6 in 1001 in 38
Typical first-year earnings: $253
Chance against standard: -0.4%no change
Typical against standard: 0.0%no change

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 2,939 of 9,751.

Launches counted: 2,939107 hits
Earned $100k+: 3.6 in 1001 in 27
Typical first-year earnings: $230
Chance against standard: +37.1%1.0 more in 100
Typical against standard: -9.1%$23 less

Standard: Every indie paid launch tagged Casual, 12 to 36 months old: 9,751 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 540 of 9,751 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, House Flipper 2 (3.8% of the money): 9,750 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 2,939 of 9,751.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Beat 'em up + Casual moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.