Tag pairdata 30 Sep 2026
Building + 2D: a typical launch earns $485 in its first year
That is the median of 65 indie paid launches, 2024 Q4 to 2025 Q3. 6 of 126 matured launches earned $100k or more, against 6.0 expected for their price and launch quarter. Releases rose 49% on the year before: 113 against 76.
- Price
- $485 median of 65 launches
- Price vs a year earlier
- +19.9% four quarters on the four before
- Releases, 12 months
- 113 76 the year before
- Upcoming games
- 320 coming soon on Steam
- Games on the store
- 828 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.23%share of upcoming wishlist heat | 0.12% to 0.37% | 20 ranked of 320 upcoming gameswishlist rank 30 Sep 2026 | #949 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 1.01xhits against expected | 0.68x to 1.59x | 126 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #2,767 of 6,324pairs on this board |
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.
| −7%player demand against new supply, relative to Steam | −27% to +13% | 29 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #1,649 of 2,361pairs on this board |
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.
| 0%review growth against same-age games | −7% to +10% | 29 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #1,974 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 126
- Hit rate
- 4.8%2.4% to 11.5%
- Expected rate
- 4.7%
- Against expected
- 1.01x0.68x to 1.59x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
126 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $0
- Median
- $687
- Top tenth
- $34,604
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +49%
- Against Steam
- +8%after Steam-wide growth, shrunk by 5 releases
Parent tags
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Kingdom Rush 5: Alliance TD (opens the Steam store)2024 · 10,410 reviews, 87% positiveest. $3M
- News Tower (opens the Steam store)2024 · 4,328 reviews, 93% positiveest. $2.1M
- Ratopia (opens the Steam store)2023 · 4,650 reviews, 87% positiveest. $1.8M
- (the) Gnorp Apologue (opens the Steam store)2023 · 9,623 reviews, 94% positiveest. $1.3M
- Winter Burrow (opens the Steam store)2025 · 2,870 reviews, 89% positiveest. $1.2M
- Tower Wizard (opens the Steam store)2025 · 8,811 reviews, 96% positiveest. $533k
- Little Rocket Lab (opens the Steam store)2025 · 1,290 reviews, 90% positiveest. $522k
- World of Goo 2 (opens the Steam store)2025 · 805 reviews, 87% positiveest. $489k
More with Building
pairs with Building- Building + Cozy$14,48232 launches priced, 66 releases in 12 months
- Building + Life Sim$12,54245 launches priced, 64 releases in 12 months
- Building + Colony Sim$11,53947 launches priced, 44 releases in 12 months
- Building + Automation$8,28246 launches priced, 101 releases in 12 months
- Building + Economy$7,77095 launches priced, 122 releases in 12 months
- Building + Immersive Sim$7,64451 launches priced, 53 releases in 12 months
More with 2D
pairs with 2D- 2D + Roguelike Deckbuilder$6,77234 launches priced, 64 releases in 12 months
- 2D + Romance$3,28176 launches priced, 110 releases in 12 months
- War + 2D$3,16035 launches priced, 55 releases in 12 months
- 2D + Dating Sim$2,55991 launches priced, 116 releases in 12 months
- 2D + LGBTQ+$2,46550 launches priced, 85 releases in 12 months
- 2D + Historical$2,32474 launches priced, 130 releases in 12 months
Verdicts
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