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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 3 Oct 2026

Niches / Building + Casual

Niche

Building + Casual

Games tagged both Building and Casual: 254 indie paid launches, 33 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Building + Casual priced $10 to $20. This filter changes the answer: at all prices the pair trails Building and beats Casual; priced $10 to $20 it is about level with Building and beats Casual.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Building + Casual is about level with Building and beats Casual: 32.7 in 100 of its launches earned $100k+ priced $10 to $20, against 34.7 in 100 for Building and 13.2 in 100 for Casual.

That is about 1.6 times the 20.4 in 100 expected for any launch at this price.

TIEA tie
Tag oneBuilding
34.7in 100 earned
$100k+
Odds34.7 in 100
Typical earnings$30,025
Launches245 / 85 hits
A tie, apart by2.0 in 100
TIEA tie
This pairBuilding + Casual
32.7in 100 earned
$100k+
Odds32.7 in 100
$1k+85 in 100
$10k+60 in 100
Launches55 / 18 hits
Expected20.4 in 100
3RDThird
Tag twomood tagCasual
13.2in 100 earned
$100k+
Odds13.2 in 100
Typical earnings$3,966
Launches1,010 / 133 hits
Pair leads by19.6 in 100
All indie launches $10 to $20: 20.4 in 100 earned $100k+, typical $10,978, from 4,304 launches.each block is 2 in 100 all indie at $10 to $20Casual is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

What the overlap means

The overlap is this niche: the 55 games tagged both Building and Casual priced $10 to $20. 32.7 in 100 of them earned $100k+, against 35.3 in 100 for Building-only games and 12.0 in 100 for Casual-only games, so the mix is about level with Building alone and beats Casual alone.

Both: 55 games priced $10 to $20; 32.7 in 100 earned $100k+, odds by size $1k+ 85 in 100 · $10k+ 60 in 100 · $100k+ 33 in 100.

Circle areas follow launch counts; the gold overlap is exactly the pair's 55 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

House Flipper 2leads this pair25.2%
PairHouse Flipper 225.2%
BuildingEnshrouded16.9%
CasualHouse Flipper 24.1%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkChanged recently. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: moves the answer.

Open free preview
ComparablesFree until launchClick to unlockWho leads Building + Casual

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • House Flipper 2 earned 25.2% of the estimated first-year money of the 254 Building + Casual launches.
  • Building is led by Enshrouded, with 16.9% of its money.
  • It also leads Casual, with 4.1% of that tag's money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Building + Casual is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Building + Casual through every lens, all prices
This pairBaseStandardevery launchWest-facing view246 of 254 launchesWithout the breakout253 of 254 launchesLast 18 months75 of 254 launches
Launches counted25433 hits24633 hits25332 hits7515 hits
Earned $100k+13.0 in 10013.4 in 10012.6 in 10020.0 in 100
Typical first-year earnings$1,352top tenth $168,814+$1,643$1,325under 100 launches
Chance against standardthe base+3.3%0.4 more in 100-2.6%0.3 fewer in 100+53.9%7.0 more in 100
Typical against standardthe base+21.5%$291 more-2.0%$27 lessunder 100 launches
Does it hold?The base viewHoldsHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged both Building and Casual, 12 to 36 months old: 254 launches.

Launches counted
25433 hits
Earned $100k+
13.0 in 100
Typical first-year earnings
$1,352top tenth $168,814+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 8 of 254 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
24633 hits
Earned $100k+
13.4 in 100
Typical first-year earnings
$1,643
Chance against standard
+3.3%0.4 more in 100
Typical against standard
+21.5%$291 more
Without the breakoutHolds

Drops the single biggest earner, House Flipper 2 (25.2% of the money): 253 launches left. It moves the answer when that one game earned over half the money.

Launches counted
25332 hits
Earned $100k+
12.6 in 100
Typical first-year earnings
$1,325
Chance against standard
-2.6%0.3 fewer in 100
Typical against standard
-2.0%$27 less
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 75 of 254.

Launches counted
7515 hits
Earned $100k+
20.0 in 100
Typical first-year earnings
under 100 launches
Chance against standard
+53.9%7.0 more in 100
Typical against standard
under 100 launches
Standard
Every indie paid launch tagged both Building and Casual, 12 to 36 months old: 254 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 8 of 254 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, House Flipper 2 (25.2% of the money): 253 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 75 of 254.

Building is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Building through every lens, all prices
BuildingBaseStandardevery launchWest-facing view819 of 846 launchesWithout the breakout845 of 846 launchesLast 18 months242 of 846 launches
Launches counted846169 hits819165 hits845168 hits24253 hits
Earned $100k+20.0 in 10020.1 in 10019.9 in 10021.9 in 100
Typical first-year earnings$2,528top tenth $406,840+$2,704$2,528$5,056
Chance against standardthe base+0.9%0.2 more in 100-0.5%0.1 fewer in 100+9.6%1.9 more in 100
Typical against standardthe base+7.0%$176 more0.0%no change+100.0%$2,528 more
Does it hold?The base viewHoldsHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged Building, 12 to 36 months old: 846 launches.

Launches counted
846169 hits
Earned $100k+
20.0 in 100
Typical first-year earnings
$2,528top tenth $406,840+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 27 of 846 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
819165 hits
Earned $100k+
20.1 in 100
Typical first-year earnings
$2,704
Chance against standard
+0.9%0.2 more in 100
Typical against standard
+7.0%$176 more
Without the breakoutHolds

Drops the single biggest earner, Enshrouded (16.9% of the money): 845 launches left. It moves the answer when that one game earned over half the money.

Launches counted
845168 hits
Earned $100k+
19.9 in 100
Typical first-year earnings
$2,528
Chance against standard
-0.5%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 242 of 846.

Launches counted
24253 hits
Earned $100k+
21.9 in 100
Typical first-year earnings
$5,056
Chance against standard
+9.6%1.9 more in 100
Typical against standard
+100.0%$2,528 more
Standard
Every indie paid launch tagged Building, 12 to 36 months old: 846 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 27 of 846 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Enshrouded (16.9% of the money): 845 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 242 of 846.

Casual is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Casual through every lens, all prices
CasualBaseStandardevery launchWest-facing view9,216 of 9,755 launchesWithout the breakout9,754 of 9,755 launchesLast 18 months2,936 of 9,755 launches
Launches counted9,755291 hits9,216272 hits9,754290 hits2,936122 hits
Earned $100k+3.0 in 1001 in 343.0 in 1001 in 343.0 in 1001 in 344.2 in 1001 in 24
Typical first-year earnings$248top tenth $9,802+$264$248$230
Chance against standardthe base-1.1%no change-0.3%no change+39.3%1.2 more in 100
Typical against standardthe base+6.5%$16 more0.0%no change-7.3%$18 less
Does it hold?The base viewHoldsHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged Casual, 12 to 36 months old: 9,755 launches.

Launches counted
9,755291 hits
Earned $100k+
3.0 in 1001 in 34
Typical first-year earnings
$248top tenth $9,802+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 539 of 9,755 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
9,216272 hits
Earned $100k+
3.0 in 1001 in 34
Typical first-year earnings
$264
Chance against standard
-1.1%no change
Typical against standard
+6.5%$16 more
Without the breakoutHolds

Drops the single biggest earner, House Flipper 2 (4.1% of the money): 9,754 launches left. It moves the answer when that one game earned over half the money.

Launches counted
9,754290 hits
Earned $100k+
3.0 in 1001 in 34
Typical first-year earnings
$248
Chance against standard
-0.3%no change
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 2,936 of 9,755.

Launches counted
2,936122 hits
Earned $100k+
4.2 in 1001 in 24
Typical first-year earnings
$230
Chance against standard
+39.3%1.2 more in 100
Typical against standard
-7.3%$18 less
Standard
Every indie paid launch tagged Casual, 12 to 36 months old: 9,755 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 539 of 9,755 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, House Flipper 2 (4.1% of the money): 9,754 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 2,936 of 9,755.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Building + Casual moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.