Tag pairdata 30 Sep 2026

Cartoony + Choices Matter: 23 releases in the last 12 months

There is no price yet: it needs 30 or more indie paid launches in the last four complete quarters. 1 of 31 matured launches earned $100k or more, against 1.0 expected for their price and launch quarter. Releases rose 15% on the year before: 23 against 20.

One game dominates the figure

Price: n/a
Price vs a year earlier: n/a
Releases, 12 months: 23
Upcoming games: 41
Games on the store: 128

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Cartoony + Choices Matter on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	Below this board's minimum sample, so not ranked. Needs 5 or more wishlist-ranked upcoming games.
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. One game dominates the figure	1.00xhits against expected	0.81x to 1.78x	31 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#2,784 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 1
Expected: 1.0

Launches: 31
Hit rate: 3.2%0.0% to 8.4%
Expected rate: 3.2%
Against expected: 1.00x0.81x to 1.78x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

31 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $20
Median: $405
Top tenth: $16,673

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 23
Prior 12 months: 20

Change: +15%

Parent tags

CartoonyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Choices MatterNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Cartoony

pairs with Cartoony

Story Rich + Cartoony$2,42632 launches priced, 45 releases in 12 months
Visual Novel + Cartoony$1,61731 launches priced, 59 releases in 12 months
Cartoony + Cats$78257 launches priced, 62 releases in 12 months
Cartoony + Wholesome$73248 launches priced, 54 releases in 12 months
Cartoony + Cozy$70254 launches priced, 74 releases in 12 months
First-Person + Cartoony$67451 launches priced, 54 releases in 12 months

Every pair with Cartoony

More with Choices Matter

pairs with Choices Matter

Choices Matter + Management$6,87135 launches priced, 79 releases in 12 months
Mystery + Choices Matter$6,00949 launches priced, 114 releases in 12 months
Choices Matter + Dating Sim$4,06442 launches priced, 66 releases in 12 months
RPG + Choices Matter$3,339128 launches priced, 212 releases in 12 months
Character Customization + Choices Matter$3,15735 launches priced, 42 releases in 12 months
Story Rich + Choices Matter$3,038225 launches priced, 352 releases in 12 months

Every pair with Choices Matter

Verdicts

in development

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