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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

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on 2 Oct 2026

Niches / Cartoony + Strategy

Niche

Cartoony + Strategy

Games tagged both Cartoony and Strategy: 229 indie paid launches, 8 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about".
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 29,637 indie paid launches 6 to 30 months old, data of 1 Oct 2026. How it is measured.

Showing Cartoony + Strategy priced $10 to $20. This filter changes the answer: at all prices the pair is level with Cartoony and trails Strategy; priced $10 to $20 it trails both its tags.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Cartoony + Strategy trails both its tags: 10.3 in 100 of its launches earned $100k+ priced $10 to $20, against 14.7 in 100 for Cartoony and 16.5 in 100 for Strategy.

That is about 0.6 times the 18.6 in 100 expected for any launch at this price.

2NDRunner-up
Tag onemood tagCartoony
14.7in 100 earned
$100k+
Odds14.7 in 100
Typical earnings$5,092
Launches150 / 22 hits
Pair trails by4.4 in 100
3RDThird
This pairCartoony + Strategy
10.3in 100 earned
$100k+
Odds10.3 in 100
Typical earnings$2,692
Launches39 / 4 hits
Expected18.6 in 100
1STWinner
Tag twoStrategy
16.5in 100 earned
$100k+
Odds16.5 in 100
Typical earnings$9,226
Launches978 / 161 hits
Pair trails by6.2 in 100
All indie launches $10 to $20: 18.6 in 100 earned $100k+, typical $9,226, from 4,810 launches.each block is 1 in 100 all indie at $10 to $20Cartoony is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.

Price bandswitches the whole page
All prices229 in pairUnder $5120 in pair$5 to $1068 in pair$10 to $2039 in pair$20 to $402: too few
What the overlap means

The overlap is this niche: the 39 games tagged both Cartoony and Strategy priced $10 to $20. 10.3 in 100 of them earned $100k+, against 16.2 for Cartoony-only games and 16.7 for Strategy-only games, so games with both tags did worse than games with either tag alone.

Both: 39 games priced $10 to $20; 10.3 in 100 earned $100k+, typical first-year earnings $2,692.

Circle areas follow launch counts; the gold overlap is exactly the pair's 39 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Kingdom Rush 5: Alliance TDleads this pair53.5%
PairKingdom Rush 5: Alliance TD53.5%
CartoonyAnother Crab's Treasure23.1%
StrategySlay the Spire 217.1%
CheckOne game over half?yes
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Cartoony + Strategy

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Kingdom Rush 5: Alliance TD earned 53.5% of the estimated first-year money of the 229 Cartoony + Strategy launches.
  • Cartoony is led by Another Crab's Treasure, with 23.1% of its money.
  • Strategy is led by Slay the Spire 2, with 17.1% of its money.
  • One game holds over half of this pair's money: read every figure here as that game's story.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cartoony + Strategy holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Cartoony + Strategy through every lens, all prices
This pairBaseStandardevery launchWest-facing view199 of 229 launchesWithout the breakout228 of 229 launchesLast 18 months127 of 229 launches
Launches counted2298 hits1997 hits2287 hits1275 hits
Earned $100k+3.5 in 1001 in 293.5 in 1001 in 293.1 in 1001 in 323.9 in 1001 in 26
Typical first-year earnings$304top tenth $8,499+$363$304$304
Chance against standardthe yardstick0.0%no change-11.4%0.4 fewer in 100+11.4%0.4 more in 100
Typical against standardthe yardstick+19.4%$59 more0.0%no change0.0%no change
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Cartoony and Strategy, 6 to 30 months old: 229 launches.

Launches counted
2298 hits
Earned $100k+
3.5 in 1001 in 29
Typical first-year earnings
$304top tenth $8,499+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 30 of 229 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1997 hits
Earned $100k+
3.5 in 1001 in 29
Typical first-year earnings
$363
Chance against standard
0.0%no change
Typical against standard
+19.4%$59 more
Without the breakoutHolds

Drops the single biggest earner, Kingdom Rush 5: Alliance TD (53.5% of the money): 228 launches left.

Launches counted
2287 hits
Earned $100k+
3.1 in 1001 in 32
Typical first-year earnings
$304
Chance against standard
-11.4%0.4 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 127 of 229.

Launches counted
1275 hits
Earned $100k+
3.9 in 1001 in 26
Typical first-year earnings
$304
Chance against standard
+11.4%0.4 more in 100
Typical against standard
0.0%no change
Standard
Every indie paid launch tagged both Cartoony and Strategy, 6 to 30 months old: 229 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 30 of 229 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Kingdom Rush 5: Alliance TD (53.5% of the money): 228 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 127 of 229.

Cartoony holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Cartoony through every lens, all prices
CartoonyBaseStandardevery launchWest-facing view1,368 of 1,463 launchesWithout the breakout1,462 of 1,463 launchesLast 18 months769 of 1,463 launches
Launches counted1,46352 hits1,36847 hits1,46251 hits76926 hits
Earned $100k+3.6 in 1001 in 283.4 in 1001 in 293.5 in 1001 in 293.4 in 1001 in 29
Typical first-year earnings$403top tenth $12,138+$404$403$364
Chance against standardthe yardstick-5.6%0.2 fewer in 100-2.8%0.1 fewer in 100-5.6%0.2 fewer in 100
Typical against standardthe yardstick+0.2%$1 more0.0%no change-9.7%$39 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Cartoony, 6 to 30 months old: 1,463 launches.

Launches counted
1,46352 hits
Earned $100k+
3.6 in 1001 in 28
Typical first-year earnings
$403top tenth $12,138+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 95 of 1,463 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,36847 hits
Earned $100k+
3.4 in 1001 in 29
Typical first-year earnings
$404
Chance against standard
-5.6%0.2 fewer in 100
Typical against standard
+0.2%$1 more
Without the breakoutHolds

Drops the single biggest earner, Another Crab's Treasure (23.1% of the money): 1,462 launches left.

Launches counted
1,46251 hits
Earned $100k+
3.5 in 1001 in 29
Typical first-year earnings
$403
Chance against standard
-2.8%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 769 of 1,463.

Launches counted
76926 hits
Earned $100k+
3.4 in 1001 in 29
Typical first-year earnings
$364
Chance against standard
-5.6%0.2 fewer in 100
Typical against standard
-9.7%$39 less
Standard
Every indie paid launch tagged Cartoony, 6 to 30 months old: 1,463 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 95 of 1,463 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Another Crab's Treasure (23.1% of the money): 1,462 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 769 of 1,463.

Strategy holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Strategy through every lens, all prices
StrategyBaseStandardevery launchWest-facing view4,988 of 5,391 launchesWithout the breakout5,390 of 5,391 launchesLast 18 months3,128 of 5,391 launches
Launches counted5,391337 hits4,988308 hits5,390336 hits3,128178 hits
Earned $100k+6.3 in 1001 in 166.2 in 1001 in 166.2 in 1001 in 165.7 in 1001 in 18
Typical first-year earnings$505top tenth $44,532+$545$505$505
Chance against standardthe yardstick-1.6%0.1 fewer in 100-1.6%0.1 fewer in 100-9.5%0.6 fewer in 100
Typical against standardthe yardstick+7.9%$40 more0.0%no change0.0%no change
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Strategy, 6 to 30 months old: 5,391 launches.

Launches counted
5,391337 hits
Earned $100k+
6.3 in 1001 in 16
Typical first-year earnings
$505top tenth $44,532+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 403 of 5,391 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
4,988308 hits
Earned $100k+
6.2 in 1001 in 16
Typical first-year earnings
$545
Chance against standard
-1.6%0.1 fewer in 100
Typical against standard
+7.9%$40 more
Without the breakoutHolds

Drops the single biggest earner, Slay the Spire 2 (17.1% of the money): 5,390 launches left.

Launches counted
5,390336 hits
Earned $100k+
6.2 in 1001 in 16
Typical first-year earnings
$505
Chance against standard
-1.6%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 3,128 of 5,391.

Launches counted
3,128178 hits
Earned $100k+
5.7 in 1001 in 18
Typical first-year earnings
$505
Chance against standard
-9.5%0.6 fewer in 100
Typical against standard
0.0%no change
Standard
Every indie paid launch tagged Strategy, 6 to 30 months old: 5,391 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 403 of 5,391 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Slay the Spire 2 (17.1% of the money): 5,390 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 3,128 of 5,391.

A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cartoony + Strategy moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.