Tag pairdata 30 Sep 2026

Casual + 2D Platformer: a typical launch earns $61 in its first year

That is the median of 541 indie paid launches, 2024 Q4 to 2025 Q3. 10 of 1,044 matured launches earned $100k or more, against 42.9 expected for their price and launch quarter. Releases rose 23% on the year before: 823 against 668.

Price: $61
Price vs a year earlier: −24.5%
Releases, 12 months: 823
Upcoming games: 981
Games on the store: 4,376

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Casual + 2D Platformer on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.07%share of upcoming wishlist heat	0.05% to 0.11%	15 ranked of 981 upcoming gameswishlist rank 30 Sep 2026	#2,108 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.28xhits against expected	0.20x to 0.43x	1,044 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#5,797 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+18%player demand against new supply, relative to Steam	0% to +38%	51 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#826 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+7%review growth against same-age games	−6% to +21%	51 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#484 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 10
Expected: 42.9

Launches: 1,044
Hit rate: 1.0%0.8% to 2.1%
Expected rate: 4.1%
Against expected: 0.28x0.20x to 0.43x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

1,044 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $80
Top tenth: $2,615

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 823
Prior 12 months: 668

Change: +23%
Against Steam: −9%after Steam-wide growth, shrunk by 5 releases

Parent tags

CasualNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
2D PlatformerGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Casual

pairs with Casual

Casual + Job Simulator$8,44230 launches priced, 54 releases in 12 months
Casual + LGBTQ+$4,15442 launches priced, 95 releases in 12 months
Casual + Romance$2,61486 launches priced, 137 releases in 12 months
Casual + Economy$2,204112 launches priced, 302 releases in 12 months
Casual + Online Co-Op$1,970104 launches priced, 272 releases in 12 months
Casual + Capitalism$1,92351 launches priced, 130 releases in 12 months

Every pair with Casual

More with 2D Platformer

pairs with 2D Platformer

Metroidvania + 2D Platformer$1,78091 launches priced, 107 releases in 12 months
Anime + 2D Platformer$1,17390 launches priced, 113 releases in 12 months
2D Platformer + Souls-like$96931 launches priced, 35 releases in 12 months
Sci-fi + 2D Platformer$84935 launches priced, 59 releases in 12 months
2D Platformer + Female Protagonist$84281 launches priced, 102 releases in 12 months
Hack and Slash + 2D Platformer$72841 launches priced, 55 releases in 12 months

Every pair with 2D Platformer

Verdicts

in development

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