Tag pairdata 30 Sep 2026
Niches / Casual / Job Simulator
Casual + Job Simulator: a typical launch earns $8,442 in its first year
That is the median of 30 indie paid launches, 2024 Q4 to 2025 Q3. 10 of 56 matured launches earned $100k or more, against 3.8 expected for their price and launch quarter. Releases rose 69% on the year before: 54 against 32.
- Price
- $8,442 median of 30 launches
- Price vs a year earlier
- n/a four quarters on the four before
- Releases, 12 months
- 54 32 the year before
- Upcoming games
- 151 coming soon on Steam
- Games on the store
- 264 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.18%share of upcoming wishlist heat | 0.15% to 0.22% | 26 ranked of 152 upcoming gameswishlist rank 30 Sep 2026 | #1,143 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 1.92xhits against expected | 1.35x to 2.74x | 56 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #206 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period. | |||
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window. | |||
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 56
- Hit rate
- 17.9%11.0% to 27.3%
- Expected rate
- 6.7%
- Against expected
- 1.92x1.35x to 2.74x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
56 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $465
- Median
- $13,537
- Top tenth
- $248,726
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +69%
Parent tags
- CasualNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
- Job SimulatorGenre pageRanked on every board, with its best pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Dressmaker (opens the Steam store)2026 · 5,974 reviews, 97% positiveest. $1.7M
- Leaf it Alone (opens the Steam store)2025 · 6,354 reviews, 95% positiveest. $758k
- Animal Shelter 2 (opens the Steam store)2025 · 1,216 reviews, 80% positiveest. $615k
- Galaxy Burger (opens the Steam store)2024 · 2,460 reviews, 96% positiveest. $562k
- Ship, Inc. (opens the Steam store)2025 · 2,185 reviews, 83% positiveest. $417k
- Lost But Found (opens the Steam store)2024 · 2,324 reviews, 71% positiveest. $299k
- Witchy Business (opens the Steam store)2025 · 880 reviews, 86% positiveest. $267k
- Happy Sheepies (opens the Steam store)2024 · 569 reviews, 85% positiveest. $230k
More with Casual
pairs with Casual- Casual + LGBTQ+$4,15442 launches priced, 95 releases in 12 months
- Casual + Romance$2,61486 launches priced, 137 releases in 12 months
- Casual + Economy$2,204112 launches priced, 302 releases in 12 months
- Casual + Online Co-Op$1,970104 launches priced, 272 releases in 12 months
- Casual + Capitalism$1,92351 launches priced, 130 releases in 12 months
- Casual + Building$1,557147 launches priced, 251 releases in 12 months
More with Job Simulator
pairs with Job Simulator- Management + Job Simulator$12,07830 launches priced, 54 releases in 12 months
- Simulation + Job Simulator$5,46453 launches priced, 106 releases in 12 months
- Job Simulator + Shop Keeperno price41 releases in 12 months
- Job Simulator + Cozyno price37 releases in 12 months
- Relaxing + Job Simulatorno price37 releases in 12 months
- Life Sim + Job Simulatorno price36 releases in 12 months
Verdicts
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