Tag pairdata 30 Sep 2026

Casual + Card Battler: a typical launch earns $202 in its first year

That is the median of 93 indie paid launches, 2024 Q4 to 2025 Q3. 3 of 181 matured launches earned $100k or more, against 9.3 expected for their price and launch quarter. Releases rose 70% on the year before: 204 against 120.

Price: $202
Price vs a year earlier: −4.7%
Releases, 12 months: 204
Upcoming games: 380
Games on the store: 902

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Casual + Card Battler on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	0.05%share of upcoming wishlist heat	0.01% to 0.08%	7 ranked of 380 upcoming gameswishlist rank 30 Sep 2026	#6,417 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.49xhits against expected	0.34x to 0.84x	181 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#5,620 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 3
Expected: 9.3

Launches: 181
Hit rate: 1.7%0.0% to 5.7%
Expected rate: 5.2%
Against expected: 0.49x0.34x to 0.84x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

181 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $282
Top tenth: $14,155

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 204
Prior 12 months: 120

Change: +70%

Parent tags

CasualNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Card BattlerGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Casual

pairs with Casual

Casual + Job Simulator$8,44230 launches priced, 54 releases in 12 months
Casual + LGBTQ+$4,15442 launches priced, 95 releases in 12 months
Casual + Romance$2,61486 launches priced, 137 releases in 12 months
Casual + Economy$2,204112 launches priced, 302 releases in 12 months
Casual + Online Co-Op$1,970104 launches priced, 272 releases in 12 months
Casual + Capitalism$1,92351 launches priced, 130 releases in 12 months

Every pair with Casual

More with Card Battler

pairs with Card Battler

Card Battler + Roguelike Deckbuilder$4,95477 launches priced, 127 releases in 12 months
Card Battler + Auto Battler$3,75930 launches priced, 90 releases in 12 months
Roguelite + Card Battler$3,256116 launches priced, 243 releases in 12 months
Deckbuilding + Card Battler$2,132170 launches priced, 330 releases in 12 months
Adventure + Card Battler$1,98537 launches priced, 39 releases in 12 months
Roguelike + Card Battler$1,821150 launches priced, 313 releases in 12 months

Every pair with Card Battler

Verdicts

in development

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