Tag pairdata 30 Sep 2026
Casual + Flight: a typical launch earns $121 in its first year
That is the median of 53 indie paid launches, 2024 Q4 to 2025 Q3. 3 of 106 matured launches earned $100k or more, against 4.7 expected for their price and launch quarter. Releases fell 2% on the year before: 64 against 65.
- Price
- $121 median of 53 launches
- Price vs a year earlier
- −45.6% four quarters on the four before
- Releases, 12 months
- 64 65 the year before
- Upcoming games
- 115 coming soon on Steam
- Games on the store
- 602 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.02%share of upcoming wishlist heat | 0.01% to 0.02% | 6 ranked of 115 upcoming gameswishlist rank 30 Sep 2026 | #3,575 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 0.78xhits against expected | 0.54x to 1.33x | 106 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #4,272 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period. | |||
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window. | |||
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 106
- Hit rate
- 2.8%0.8% to 5.4%
- Expected rate
- 4.5%
- Against expected
- 0.78x0.54x to 1.33x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
106 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $0
- Median
- $121
- Top tenth
- $3,741
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- −2%
Parent tags
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- The Brew Barons (opens the Steam store)2024 · 829 reviews, 75% positiveest. $369k
- Mini Airways - ATC simulator (opens the Steam store)2024 · 1,351 reviews, 92% positiveest. $273k
- Cabin Crew Life Simulator (opens the Steam store)2025 · 504 reviews, 70% positiveest. $133k
- Flock (opens the Steam store)2024 · 251 reviews, 94% positiveest. $102k
- Nothing To Declare (opens the Steam store)2026 · 246 reviews, 76% positiveest. $50k
- BEHEMOTH (opens the Steam store)2024 · 415 reviews, 88% positiveest. $34k
- Re:Flex (opens the Steam store)2024 · 150 reviews, 86% positiveest. $30k
- ATC Ground Point (opens the Steam store)2024 · 78 reviews, 82% positiveest. $25k
More with Casual
pairs with Casual- Casual + Job Simulator$8,44230 launches priced, 54 releases in 12 months
- Casual + LGBTQ+$4,15442 launches priced, 95 releases in 12 months
- Casual + Romance$2,61486 launches priced, 137 releases in 12 months
- Casual + Economy$2,204112 launches priced, 302 releases in 12 months
- Casual + Online Co-Op$1,970104 launches priced, 272 releases in 12 months
- Casual + Capitalism$1,92351 launches priced, 130 releases in 12 months
More with Flight
pairs with Flight- Simulation + Flight$30461 launches priced, 84 releases in 12 months
- Action + Flight$24265 launches priced, 127 releases in 12 months
- 3D + Flight$20268 launches priced, 105 releases in 12 months
- Arcade + Flight$16260 launches priced, 97 releases in 12 months
- 2D + Flight$12131 launches priced, 33 releases in 12 months
- Shooter + Flight$12137 launches priced, 54 releases in 12 months
Verdicts
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