Tag pairdata 30 Sep 2026

Cats + Cozy: a typical launch earns $1,105 in its first year

That is the median of 83 indie paid launches, 2024 Q4 to 2025 Q3. 6 of 163 matured launches earned $100k or more, against 2.4 expected for their price and launch quarter. Releases rose 46% on the year before: 142 against 97.

Price: $1,105
Price vs a year earlier: −30.8%
Releases, 12 months: 142
Upcoming games: 156
Games on the store: 491

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Cats + Cozy on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.11%share of upcoming wishlist heat	0.06% to 0.15%	19 ranked of 156 upcoming gameswishlist rank 30 Sep 2026	#1,670 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.68xhits against expected	1.14x to 2.67x	163 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#413 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−14%player demand against new supply, relative to Steam	−31% to +3%	65 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,858 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−9%review growth against same-age games	−13% to −5%	65 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,227 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 6
Expected: 2.4

Launches: 163
Hit rate: 3.7%1.1% to 7.3%
Expected rate: 1.5%
Against expected: 1.68x1.14x to 2.67x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

163 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $465
Median: $1,169
Top tenth: $12,177

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 142
Prior 12 months: 97

Change: +46%
Against Steam: +6%after Steam-wide growth, shrunk by 5 releases

Parent tags

CatsNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
CozyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Cats

pairs with Cats

Adventure + Cats$1,84443 launches priced, 70 releases in 12 months
Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months
Point & Click + Cats$1,12857 launches priced, 110 releases in 12 months
Relaxing + Cats$887143 launches priced, 201 releases in 12 months
Cats + Wholesome$88478 launches priced, 95 releases in 12 months
Action + Cats$87930 launches priced, 49 releases in 12 months

Every pair with Cats

More with Cozy

pairs with Cozy

Life Sim + Cozy$34,02737 launches priced, 66 releases in 12 months
Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
Exploration + Cozy$24,01549 launches priced, 99 releases in 12 months
Simulation + Cozy$15,70676 launches priced, 253 releases in 12 months
Building + Cozy$14,48232 launches priced, 66 releases in 12 months
Management + Cozy$9,50833 launches priced, 77 releases in 12 months

Every pair with Cozy

Verdicts

in development

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