Niches / Character Customization + Choices Matter

Niche

Character Customization + Choices Matter

Games tagged both Character Customization and Choices Matter: 67 indie paid launches, 9 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,758 indie paid launches 12 to 36 months old, data of 2 Nov 2026. How it is measured.

Price $10 to $20

All prices1 in 15 hit $100k+Under $51 in 230 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2021 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,758 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20

Showing Character Customization + Choices Matter priced $10 to $20. This filter changes the answer: at all prices the pair is about level with Character Customization and beats Choices Matter; priced $10 to $20 it is too small to compare with Character Customization and is too small to compare with Choices Matter.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Character Customization + Choices Matter is too small to compare with Character Customization and is too small to compare with Choices Matter: 5 of its 18 launches earned $100k+ priced $10 to $20, against 25.7 in 100 for Character Customization and 23.3 in 100 for Choices Matter.

Small sample: 18 launches, 5 hits.

TIEA tie

Tag oneCharacter Customization

25.7in 100 earned
$100k+

Odds25.7 in 100

Typical earnings$18,123

Launches191 / 49 hits

Pair against ittoo few hits to compare

TIEA tie

This pairCharacter Customization + Choices Matter

5 of 18launches earned
$100k+ small

Odds5 of 18 launches

$1k+15 of 18 launches

$10k+10 of 18 launches

Launches18 / 5 hits

Expected20.5 in 100

TIEA tie

Tag twomood tagChoices Matter

23.3in 100 earned
$100k+

Odds23.3 in 100

Typical earnings$18,577

Launches249 / 58 hits

Pair against ittoo few hits to compare

All indie launches $10 to $20: 20.5 in 100 earned $100k+, typical $11,233, from 4,337 launches.each block is 2 in 100 all indie at $10 to $20Choices Matter is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page

All prices67 in pair Under $517 in pair $5 to $1026 in pair $10 to $2018 in pair$20 to $406: too few

What the overlap means

The overlap is this niche: the 18 games tagged both Character Customization and Choices Matter priced $10 to $20. 5 of 18 of them earned $100k+, against 25.4 in 100 for Character Customization-only games and 22.9 in 100 for Choices Matter-only games, so the mix is too small to compare with Character Customization alone and is too small to compare with Choices Matter alone.

Both: 18 games priced $10 to $20; 5 of 18 earned $100k+, odds by size $1k+ 15 of 18 launches · $10k+ 10 of 18 launches · $100k+ 5 of 18 launches.

Circle areas follow launch counts; the gold overlap is exactly the pair's 18 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Drova - Forsaken Kinleads this pair60.5%

PairDrova - Forsaken Kin60.5%

Character CustomizationNo Rest for the Wicked25.3%

Choices MatterLegend of Mortal11.7%

CheckOne game over half?yes

NextNearest hitsnot computed yet

Lens checkOne-hit market. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: moves the answer. Last 18 months: too few to tell.

Open free preview

ComparablesFree until launchClick to unlockWho leads Character Customization + Choices Matter

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

Drova - Forsaken Kin earned 60.5% of the estimated first-year money of the 67 Character Customization + Choices Matter launches.
Character Customization is led by No Rest for the Wicked, with 25.3% of its money.
Choices Matter is led by Legend of Mortal, with 11.7% of its money.
One game holds over half of this pair's money: read every figure here as that game's story.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Character Customization + Choices Matter is one-hit market: one game earned over half the money. It holds in West-facing view.

Character Customization + Choices Matter through every lens, all prices
This pair	BaseStandardevery launch	West-facing view66 of 67 launches	Without the breakout66 of 67 launches	Last 18 months18 of 67 launches
Launches counted	679 hits	669 hits	668 hits	182 hits
Earned $100k+	13.4 in 100	13.6 in 100	12.1 in 100	2 of 18too few for a rate
Chance of $10k+	25 in 100chance of $10k+; $1k+ 64 in 100	under 100 launches	under 100 launches	under 100 launches
Chance against standard	the base	+1.5%0.2 more in 100	-9.8%1.3 fewer in 100	-17.3%2.3 fewer in 100; too few to tell
Typical against standard	the base	under 100 launches	under 100 launches	under 100 launches
Does it hold?	The base view	Holds	Moves the answer	Too few to tell

BaseStandardThe base view

Every indie paid launch tagged both Character Customization and Choices Matter, 12 to 36 months old: 67 launches.

Launches counted: 679 hits
Earned $100k+: 13.4 in 100
Chance of $10k+: 25 in 100chance of $10k+; $1k+ 64 in 100
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 67 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 669 hits
Earned $100k+: 13.6 in 100
Chance of $10k+: under 100 launches
Chance against standard: +1.5%0.2 more in 100
Typical against standard: under 100 launches

Without the breakoutMoves the answer

Drops the single biggest earner, Drova - Forsaken Kin (60.5% of the money): 66 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 668 hits
Earned $100k+: 12.1 in 100
Chance of $10k+: under 100 launches
Chance against standard: -9.8%1.3 fewer in 100
Typical against standard: under 100 launches

Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 18 of 67.

Launches counted: 182 hits
Earned $100k+: 2 of 18too few for a rate
Chance of $10k+: under 100 launches
Chance against standard: -17.3%2.3 fewer in 100; too few to tell
Typical against standard: under 100 launches

Standard: Every indie paid launch tagged both Character Customization and Choices Matter, 12 to 36 months old: 67 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 67 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Drova - Forsaken Kin (60.5% of the money): 66 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 18 of 67.

Character Customization is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Character Customization through every lens, all prices
Character Customization	BaseStandardevery launch	West-facing view828 of 852 launches	Without the breakout851 of 852 launches	Last 18 months234 of 852 launches
Launches counted	852102 hits	82898 hits	851101 hits	23431 hits
Earned $100k+	12.0 in 100	11.8 in 100	11.9 in 100	13.2 in 100
Typical first-year earnings	$957top tenth $122,551+	$1,000	$957	$1,248
Chance against standard	the base	-1.1%0.1 fewer in 100	-0.9%0.1 fewer in 100	+10.7%1.3 more in 100
Typical against standard	the base	+4.5%$43 more	0.0%no change	+30.4%$291 more
Does it hold?	The base view	Holds	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged Character Customization, 12 to 36 months old: 852 launches.

Launches counted: 852102 hits
Earned $100k+: 12.0 in 100
Typical first-year earnings: $957top tenth $122,551+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 24 of 852 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 82898 hits
Earned $100k+: 11.8 in 100
Typical first-year earnings: $1,000
Chance against standard: -1.1%0.1 fewer in 100
Typical against standard: +4.5%$43 more

Without the breakoutHolds

Drops the single biggest earner, No Rest for the Wicked (25.3% of the money): 851 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 851101 hits
Earned $100k+: 11.9 in 100
Typical first-year earnings: $957
Chance against standard: -0.9%0.1 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 234 of 852.

Launches counted: 23431 hits
Earned $100k+: 13.2 in 100
Typical first-year earnings: $1,248
Chance against standard: +10.7%1.3 more in 100
Typical against standard: +30.4%$291 more

Standard: Every indie paid launch tagged Character Customization, 12 to 36 months old: 852 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 24 of 852 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, No Rest for the Wicked (25.3% of the money): 851 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 234 of 852.

Choices Matter is audience split: West-facing view moves the answer more than chance alone would. It holds in Without the breakout and Last 18 months.

Choices Matter through every lens, all prices
Choices Matter	BaseStandardevery launch	West-facing view1,114 of 1,168 launches	Without the breakout1,167 of 1,168 launches	Last 18 months344 of 1,168 launches
Launches counted	1,168108 hits	1,11496 hits	1,167107 hits	34426 hits
Earned $100k+	9.2 in 1001 in 11	8.6 in 1001 in 12	9.2 in 1001 in 11	7.6 in 1001 in 13
Typical first-year earnings	$1,201top tenth $88,388+	$1,168	$1,178	$1,089
Chance against standard	the base	-6.8%0.6 fewer in 100	-0.8%0.1 fewer in 100	-18.3%1.7 fewer in 100
Typical against standard	the base	-2.7%$33 less	-1.9%$23 less	-9.3%$112 less
Does it hold?	The base view	Moves the answer	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Choices Matter, 12 to 36 months old: 1,168 launches.

Launches counted: 1,168108 hits
Earned $100k+: 9.2 in 1001 in 11
Typical first-year earnings: $1,201top tenth $88,388+
Chance against standard: the base
Typical against standard: the base

West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 54 of 1,168 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 1,11496 hits
Earned $100k+: 8.6 in 1001 in 12
Typical first-year earnings: $1,168
Chance against standard: -6.8%0.6 fewer in 100
Typical against standard: -2.7%$33 less

Without the breakoutHolds

Drops the single biggest earner, Legend of Mortal (11.7% of the money): 1,167 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 1,167107 hits
Earned $100k+: 9.2 in 1001 in 11
Typical first-year earnings: $1,178
Chance against standard: -0.8%0.1 fewer in 100
Typical against standard: -1.9%$23 less

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 344 of 1,168.

Launches counted: 34426 hits
Earned $100k+: 7.6 in 1001 in 13
Typical first-year earnings: $1,089
Chance against standard: -18.3%1.7 fewer in 100
Typical against standard: -9.3%$112 less

Standard: Every indie paid launch tagged Choices Matter, 12 to 36 months old: 1,168 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 54 of 1,168 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Legend of Mortal (11.7% of the money): 1,167 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 344 of 1,168.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Character Customization + Choices Matter moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.