Niches / Character Customization + Life Sim

Niche

Character Customization + Life Sim

Games tagged both Character Customization and Life Sim: 69 indie paid launches, 16 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,758 indie paid launches 12 to 36 months old, data of 2 Nov 2026. How it is measured.

Price $10 to $20

All prices1 in 15 hit $100k+Under $51 in 230 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2021 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,758 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20

Showing Character Customization + Life Sim priced $10 to $20. This filter changes the answer: at all prices the pair beats both its tags; priced $10 to $20 it is too small to compare with Character Customization and is too small to compare with Life Sim.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Character Customization + Life Sim is too small to compare with Character Customization and is too small to compare with Life Sim: 8 of its 22 launches earned $100k+ priced $10 to $20, against 25.7 in 100 for Character Customization and 34.9 in 100 for Life Sim.

Small sample: 22 launches, 8 hits.

TIETied

Tag oneCharacter Customization

25.7in 100 earned
$100k+

Odds25.7 in 100

Typical earnings$18,123

Launches191 / 49 hits

Pair against ittoo few hits to compare

TIEA tie

This pairCharacter Customization + Life Sim

8 of 22launches earned
$100k+ small

Odds8 of 22 launches

$1k+18 of 22 launches

$10k+15 of 22 launches

Launches22 / 8 hits

Expected20.5 in 100

TIEA tie

Tag twoLife Sim

34.9in 100 earned
$100k+

Odds34.9 in 100

Typical earnings$38,192

Launches235 / 82 hits

Pair against ittoo few hits to compare

All indie launches $10 to $20: 20.5 in 100 earned $100k+, typical $11,233, from 4,337 launches.each block is 2 in 100 all indie at $10 to $20

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page

All prices69 in pair Under $527 in pair $5 to $1012 in pair $10 to $2022 in pair$20 to $408: too few

What the overlap means

The overlap is this niche: the 22 games tagged both Character Customization and Life Sim priced $10 to $20. 8 of 22 of them earned $100k+, against 24.3 in 100 for Character Customization-only games and 34.7 in 100 for Life Sim-only games, so the mix is too small to compare with Character Customization alone and is too small to compare with Life Sim alone.

Both: 22 games priced $10 to $20; 8 of 22 earned $100k+, odds by size $1k+ 18 of 22 launches · $10k+ 15 of 22 launches · $100k+ 8 of 22 launches.

Circle areas follow launch counts; the gold overlap is exactly the pair's 22 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Tales of the Shire: A The Lord of The Rings™ Gameleads this pair27.8%

PairTales of the Shire: A The Lord of The Rings™ Game27.8%

Character CustomizationNo Rest for the Wicked25.3%

Life SimSupermarket Simulator25.2%

CheckOne game over half?no

NextNearest hitsnot computed yet

Lens checkChanged recently. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: moves the answer.

Open free preview

ComparablesFree until launchClick to unlockWho leads Character Customization + Life Sim

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

Tales of the Shire: A The Lord of The Rings™ Game earned 27.8% of the estimated first-year money of the 69 Character Customization + Life Sim launches.
Character Customization is led by No Rest for the Wicked, with 25.3% of its money.
Life Sim is led by Supermarket Simulator, with 25.2% of its money.
No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Character Customization + Life Sim is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Character Customization + Life Sim through every lens, all prices
This pair	BaseStandardevery launch	West-facing view66 of 69 launches	Without the breakout68 of 69 launches	Last 18 months17 of 69 launches
Launches counted	6916 hits	6616 hits	6815 hits	177 hits
Earned $100k+	23.2 in 100	24.2 in 100	22.1 in 100	7 of 17too few for a rate
Chance of $10k+	42 in 100chance of $10k+; $1k+ 58 in 100	under 100 launches	under 100 launches	under 100 launches
Chance against standard	the base	+4.5%1.1 more in 100	-4.9%1.1 fewer in 100	+77.6%18.0 more in 100
Typical against standard	the base	under 100 launches	under 100 launches	under 100 launches
Does it hold?	The base view	Holds	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged both Character Customization and Life Sim, 12 to 36 months old: 69 launches.

Launches counted: 6916 hits
Earned $100k+: 23.2 in 100
Chance of $10k+: 42 in 100chance of $10k+; $1k+ 58 in 100
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 69 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 6616 hits
Earned $100k+: 24.2 in 100
Chance of $10k+: under 100 launches
Chance against standard: +4.5%1.1 more in 100
Typical against standard: under 100 launches

Without the breakoutHolds

Drops the single biggest earner, Tales of the Shire: A The Lord of The Rings™ Game (27.8% of the money): 68 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 6815 hits
Earned $100k+: 22.1 in 100
Chance of $10k+: under 100 launches
Chance against standard: -4.9%1.1 fewer in 100
Typical against standard: under 100 launches

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 17 of 69.

Launches counted: 177 hits
Earned $100k+: 7 of 17too few for a rate
Chance of $10k+: under 100 launches
Chance against standard: +77.6%18.0 more in 100
Typical against standard: under 100 launches

Standard: Every indie paid launch tagged both Character Customization and Life Sim, 12 to 36 months old: 69 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 69 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Tales of the Shire: A The Lord of The Rings™ Game (27.8% of the money): 68 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 17 of 69.

Character Customization is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Character Customization through every lens, all prices
Character Customization	BaseStandardevery launch	West-facing view828 of 852 launches	Without the breakout851 of 852 launches	Last 18 months234 of 852 launches
Launches counted	852102 hits	82898 hits	851101 hits	23431 hits
Earned $100k+	12.0 in 100	11.8 in 100	11.9 in 100	13.2 in 100
Typical first-year earnings	$957top tenth $122,551+	$1,000	$957	$1,248
Chance against standard	the base	-1.1%0.1 fewer in 100	-0.9%0.1 fewer in 100	+10.7%1.3 more in 100
Typical against standard	the base	+4.5%$43 more	0.0%no change	+30.4%$291 more
Does it hold?	The base view	Holds	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged Character Customization, 12 to 36 months old: 852 launches.

Launches counted: 852102 hits
Earned $100k+: 12.0 in 100
Typical first-year earnings: $957top tenth $122,551+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 24 of 852 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 82898 hits
Earned $100k+: 11.8 in 100
Typical first-year earnings: $1,000
Chance against standard: -1.1%0.1 fewer in 100
Typical against standard: +4.5%$43 more

Without the breakoutHolds

Drops the single biggest earner, No Rest for the Wicked (25.3% of the money): 851 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 851101 hits
Earned $100k+: 11.9 in 100
Typical first-year earnings: $957
Chance against standard: -0.9%0.1 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 234 of 852.

Launches counted: 23431 hits
Earned $100k+: 13.2 in 100
Typical first-year earnings: $1,248
Chance against standard: +10.7%1.3 more in 100
Typical against standard: +30.4%$291 more

Standard: Every indie paid launch tagged Character Customization, 12 to 36 months old: 852 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 24 of 852 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, No Rest for the Wicked (25.3% of the money): 851 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 234 of 852.

Life Sim holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Life Sim through every lens, all prices
Life Sim	BaseStandardevery launch	West-facing view861 of 911 launches	Without the breakout910 of 911 launches	Last 18 months293 of 911 launches
Launches counted	911129 hits	861121 hits	910128 hits	29345 hits
Earned $100k+	14.2 in 100	14.1 in 100	14.1 in 100	15.4 in 100
Typical first-year earnings	$1,727top tenth $193,740+	$1,800	$1,727	$1,555
Chance against standard	the base	-0.8%0.1 fewer in 100	-0.7%0.1 fewer in 100	+8.5%1.2 more in 100
Typical against standard	the base	+4.2%$73 more	0.0%no change	-10.0%$172 less
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Life Sim, 12 to 36 months old: 911 launches.

Launches counted: 911129 hits
Earned $100k+: 14.2 in 100
Typical first-year earnings: $1,727top tenth $193,740+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 50 of 911 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 861121 hits
Earned $100k+: 14.1 in 100
Typical first-year earnings: $1,800
Chance against standard: -0.8%0.1 fewer in 100
Typical against standard: +4.2%$73 more

Without the breakoutHolds

Drops the single biggest earner, Supermarket Simulator (25.2% of the money): 910 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 910128 hits
Earned $100k+: 14.1 in 100
Typical first-year earnings: $1,727
Chance against standard: -0.7%0.1 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 293 of 911.

Launches counted: 29345 hits
Earned $100k+: 15.4 in 100
Typical first-year earnings: $1,555
Chance against standard: +8.5%1.2 more in 100
Typical against standard: -10.0%$172 less

Standard: Every indie paid launch tagged Life Sim, 12 to 36 months old: 911 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 50 of 911 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Supermarket Simulator (25.2% of the money): 910 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 293 of 911.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Character Customization + Life Sim moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.