Niche

Choices Matter + Dark

Games tagged both Choices Matter and Dark: 67 indie paid launches, 8 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,280 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Price $10 to $20

All prices1 in 17 hit $100k+Under $51 in 219 hit $100k+$5 to $101 in 30 hit $100k+$10 to $2018 in 100 hit $100k+$20 to $4040 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,280 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20

Showing Choices Matter + Dark priced $10 to $20. This filter changes the answer: at all prices the pair beats both its tags; priced $10 to $20 it is too small to compare with Choices Matter and is too small to compare with Dark.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Choices Matter + Dark is too small to compare with Choices Matter and is too small to compare with Dark: 4 of its 12 launches earned $100k+ priced $10 to $20, against 20.6 in 100 for Choices Matter and 21.5 in 100 for Dark.

Small sample: 12 launches, 4 hits.

TIEA tie

Tag onemood tagChoices Matter

20.6in 100 earned
$100k+

Odds20.6 in 100

Typical earnings$14,232

Launches248 / 51 hits

Pair against ittoo few hits to compare

TIEA tie

This pairChoices Matter + Dark

4 of 12launches earned
$100k+ small

Odds4 of 12 launches

Typical earnings$31,622

Launches12 / 4 hits

Expected17.6 in 100

TIEA tie

Tag twomood tagDark

21.5in 100 earned
$100k+

Odds21.5 in 100

Typical earnings$11,698

Launches149 / 32 hits

Pair against ittoo few hits to compare

All indie launches $10 to $20: 17.6 in 100 earned $100k+, typical $8,234, from 4,301 launches.each block is 2 in 100 all indie at $10 to $20Choices Matter is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 40.0 in 100), so read it within a price band.

Price bandswitches the whole page

All prices67 in pair Under $532 in pair $5 to $1019 in pair $10 to $2012 in pair$20 to $404: too few

What the overlap means

The overlap is this niche: the 12 games tagged both Choices Matter and Dark priced $10 to $20. 4 of 12 of them earned $100k+, against 19.9 in 100 for Choices Matter-only games and 20.4 in 100 for Dark-only games, so the mix is too small to compare with Choices Matter alone and is too small to compare with Dark alone.

Both: 12 games priced $10 to $20; 4 of 12 earned $100k+, typical first-year earnings $31,622.

Circle areas follow launch counts; the gold overlap is exactly the pair's 12 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

No, I'm not a Humanleads this pair56.0%

PairNo, I'm not a Human56.0%

Choices MatterLegend of Mortal10.0%

DarkNo, I'm not a Human12.2%

CheckOne game over half?yes

NextNearest hitsnot computed yet

Lens checkOne-hit market. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: moves the answer. Last 18 months: too few to tell.

Open free preview

ComparablesFree until launchClick to unlockWho leads Choices Matter + Dark

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

No, I'm not a Human earned 56.0% of the estimated first-year money of the 67 Choices Matter + Dark launches.
Choices Matter is led by Legend of Mortal, with 10.0% of its money.
It also leads Dark, with 12.2% of that tag's money.
One game holds over half of this pair's money: read every figure here as that game's story.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Choices Matter + Dark is one-hit market: one game earned over half the money. It holds in West-facing view.

Choices Matter + Dark through every lens, all prices
This pair	BaseStandardevery launch	West-facing view67 of 67 launches	Without the breakout66 of 67 launches	Last 18 months16 of 67 launches
Launches counted	678 hits	678 hits	667 hits	163 hits
Earned $100k+	11.9 in 100	11.9 in 100	10.6 in 100	3 of 16too few for a rate
Typical first-year earnings	$1,589top tenth $177,218+	$1,589	$1,589	$7,922
Chance against standard	the base	0.0%no change	-11.2%1.3 fewer in 100	+57.0%6.8 more in 100; too few to tell
Typical against standard	the base	0.0%no change; too few to tell	0.0%no change	+398.6%$6,333 more; too few to tell
Does it hold?	The base view	Holds	Moves the answer	Too few to tell

BaseStandardThe base view

Every indie paid launch tagged both Choices Matter and Dark, 12 to 36 months old: 67 launches.

Launches counted: 678 hits
Earned $100k+: 11.9 in 100
Typical first-year earnings: $1,589top tenth $177,218+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 67 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 678 hits
Earned $100k+: 11.9 in 100
Typical first-year earnings: $1,589
Chance against standard: 0.0%no change
Typical against standard: 0.0%no change; too few to tell

Without the breakoutMoves the answer

Drops the single biggest earner, No, I'm not a Human (56.0% of the money): 66 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 667 hits
Earned $100k+: 10.6 in 100
Typical first-year earnings: $1,589
Chance against standard: -11.2%1.3 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 16 of 67.

Launches counted: 163 hits
Earned $100k+: 3 of 16too few for a rate
Typical first-year earnings: $7,922
Chance against standard: +57.0%6.8 more in 100; too few to tell
Typical against standard: +398.6%$6,333 more; too few to tell

Standard: Every indie paid launch tagged both Choices Matter and Dark, 12 to 36 months old: 67 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 0 of 67 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, No, I'm not a Human (56.0% of the money): 66 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 16 of 67.

Choices Matter is audience split: West-facing view moves the answer more than chance alone would. It holds in Without the breakout and Last 18 months.

Choices Matter through every lens, all prices
Choices Matter	BaseStandardevery launch	West-facing view1,091 of 1,146 launches	Without the breakout1,145 of 1,146 launches	Last 18 months344 of 1,146 launches
Launches counted	1,14697 hits	1,09185 hits	1,14596 hits	34426 hits
Earned $100k+	8.5 in 1001 in 12	7.8 in 1001 in 13	8.4 in 1001 in 12	7.6 in 1001 in 13
Typical first-year earnings	$1,148top tenth $76,114+	$1,136	$1,146	$957
Chance against standard	the base	-8.0%0.7 fewer in 100	-0.9%0.1 fewer in 100	-10.7%0.9 fewer in 100
Typical against standard	the base	-1.0%$12 less	-0.2%$2 less	-16.6%$191 less
Does it hold?	The base view	Moves the answer	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Choices Matter, 12 to 36 months old: 1,146 launches.

Launches counted: 1,14697 hits
Earned $100k+: 8.5 in 1001 in 12
Typical first-year earnings: $1,148top tenth $76,114+
Chance against standard: the base
Typical against standard: the base

West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 55 of 1,146 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 1,09185 hits
Earned $100k+: 7.8 in 1001 in 13
Typical first-year earnings: $1,136
Chance against standard: -8.0%0.7 fewer in 100
Typical against standard: -1.0%$12 less

Without the breakoutHolds

Drops the single biggest earner, Legend of Mortal (10.0% of the money): 1,145 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 1,14596 hits
Earned $100k+: 8.4 in 1001 in 12
Typical first-year earnings: $1,146
Chance against standard: -0.9%0.1 fewer in 100
Typical against standard: -0.2%$2 less

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 344 of 1,146.

Launches counted: 34426 hits
Earned $100k+: 7.6 in 1001 in 13
Typical first-year earnings: $957
Chance against standard: -10.7%0.9 fewer in 100
Typical against standard: -16.6%$191 less

Standard: Every indie paid launch tagged Choices Matter, 12 to 36 months old: 1,146 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 55 of 1,146 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Legend of Mortal (10.0% of the money): 1,145 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 344 of 1,146.

Dark holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Dark through every lens, all prices
Dark	BaseStandardevery launch	West-facing view1,200 of 1,223 launches	Without the breakout1,222 of 1,223 launches	Last 18 months340 of 1,223 launches
Launches counted	1,22367 hits	1,20065 hits	1,22266 hits	34019 hits
Earned $100k+	5.5 in 1001 in 18	5.4 in 1001 in 18	5.4 in 1001 in 19	5.6 in 1001 in 18
Typical first-year earnings	$843top tenth $31,969+	$844	$843	$861
Chance against standard	the base	-1.1%0.1 fewer in 100	-1.4%0.1 fewer in 100	+2.0%0.1 more in 100
Typical against standard	the base	+0.1%$1 more	0.0%no change	+2.1%$18 more
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Dark, 12 to 36 months old: 1,223 launches.

Launches counted: 1,22367 hits
Earned $100k+: 5.5 in 1001 in 18
Typical first-year earnings: $843top tenth $31,969+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 23 of 1,223 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 1,20065 hits
Earned $100k+: 5.4 in 1001 in 18
Typical first-year earnings: $844
Chance against standard: -1.1%0.1 fewer in 100
Typical against standard: +0.1%$1 more

Without the breakoutHolds

Drops the single biggest earner, No, I'm not a Human (12.2% of the money): 1,222 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 1,22266 hits
Earned $100k+: 5.4 in 1001 in 19
Typical first-year earnings: $843
Chance against standard: -1.4%0.1 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 340 of 1,223.

Launches counted: 34019 hits
Earned $100k+: 5.6 in 1001 in 18
Typical first-year earnings: $861
Chance against standard: +2.0%0.1 more in 100
Typical against standard: +2.1%$18 more

Standard: Every indie paid launch tagged Dark, 12 to 36 months old: 1,223 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 23 of 1,223 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, No, I'm not a Human (12.2% of the money): 1,222 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 340 of 1,223.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Choices Matter + Dark moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.