Choices Matter + Female Protagonist: a typical launch earns $2,164 in its first year

That is the median of 74 indie paid launches, 2024 Q4 to 2025 Q3. 14 of 138 matured launches earned $100k or more, against 12.4 expected for their price and launch quarter. Releases fell 1% on the year before: 89 against 90.

Price: $2,164
Price vs a year earlier: +52.9%
Releases, 12 months: 89
Upcoming games: 287
Games on the store: 773

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Choices Matter + Female Protagonist on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.21%share of upcoming wishlist heat	0.16% to 0.25%	41 ranked of 287 upcoming gameswishlist rank 30 Sep 2026	#1,024 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.10xhits against expected	0.79x to 1.55x	138 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#2,192 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+58%player demand against new supply, relative to Steam	+23% to +101%	53 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#122 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+17%review growth against same-age games	+5% to +32%	53 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#71 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 14
Expected: 12.4

Launches: 138
Hit rate: 10.1%4.5% to 17.3%
Expected rate: 9.0%
Against expected: 1.10x0.79x to 1.55x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

138 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $81
Median: $1,799
Top tenth: $96,127

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 89
Prior 12 months: 90

Change: −1%
Against Steam: −26%after Steam-wide growth, shrunk by 5 releases

Parent tags

Choices MatterNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Female ProtagonistNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Choices Matter

pairs with Choices Matter

Choices Matter + Management$6,87135 launches priced, 79 releases in 12 months
Mystery + Choices Matter$6,00949 launches priced, 114 releases in 12 months
Choices Matter + Dating Sim$4,06442 launches priced, 66 releases in 12 months
RPG + Choices Matter$3,339128 launches priced, 212 releases in 12 months
Character Customization + Choices Matter$3,15735 launches priced, 42 releases in 12 months
Story Rich + Choices Matter$3,038225 launches priced, 352 releases in 12 months

Every pair with Choices Matter

More with Female Protagonist

pairs with Female Protagonist

Hack and Slash + Female Protagonist$10,32730 launches priced, 52 releases in 12 months
JRPG + Female Protagonist$6,70840 launches priced, 47 releases in 12 months
Female Protagonist + Action Roguelike$6,55637 launches priced, 55 releases in 12 months
Mystery + Female Protagonist$5,30753 launches priced, 76 releases in 12 months
Female Protagonist + LGBTQ+$4,85853 launches priced, 86 releases in 12 months
Bullet Hell + Female Protagonist$4,45135 launches priced, 39 releases in 12 months

Every pair with Female Protagonist

Verdicts

in development

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