Tag pairdata 30 Sep 2026
Niches / Choices Matter / Multiple Endings
Choices Matter + Multiple Endings: a typical launch earns $1,619 in its first year
That is the median of 237 indie paid launches, 2024 Q4 to 2025 Q3. 42 of 465 matured launches earned $100k or more, against 31.0 expected for their price and launch quarter. Releases rose 49% on the year before: 409 against 275.
- Price
- $1,619 median of 237 launches
- Price vs a year earlier
- −15.6% four quarters on the four before
- Releases, 12 months
- 409 275 the year before
- Upcoming games
- 1,078 coming soon on Steam
- Games on the store
- 2,556 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.39%share of upcoming wishlist heat | 0.35% to 0.45% | 110 ranked of 1,078 upcoming gameswishlist rank 30 Sep 2026 | #591 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 1.32xhits against expected | 1.06x to 1.66x | 465 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #1,266 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | −1%player demand against new supply, relative to Steam | −15% to +14% | 137 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #1,465 of 2,361pairs on this board |
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | +9%review growth against same-age games | +1% to +18% | 137 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #362 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 465
- Hit rate
- 9.0%6.1% to 14.6%
- Expected rate
- 6.7%
- Against expected
- 1.32x1.06x to 1.66x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
465 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $61
- Median
- $1,213
- Top tenth
- $85,242
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +49%
- Against Steam
- +10%after Steam-wide growth, shrunk by 5 releases
Parent tags
- Choices MatterNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
- Multiple EndingsNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
Legend of Mortal (opens the Steam store)2024 · 33,791 reviews, 77% positiveest. $11M
The Coffin of Andy and Leyley (opens the Steam store)2023 · 36,744 reviews, 96% positiveest. $8.5M
No, I'm not a Human (opens the Steam store)2025 · 27,403 reviews, 93% positiveest. $8.2M
The Invincible (opens the Steam store)2023 · 10,215 reviews, 87% positiveest. $6M
Lost Records: Bloom & Rage (opens the Steam store)2025 · 5,898 reviews, 86% positiveest. $4.7M
Into the Dead: Our Darkest Days (opens the Steam store)2025 · 9,126 reviews, 89% positiveest. $4.2M
The Casting of Frank Stone™ (opens the Steam store)2024 · 5,599 reviews, 62% positiveest. $3.3M
Back to the Dawn (opens the Steam store)2023 · 8,575 reviews, 94% positiveest. $2.8M
More with Choices Matter
pairs with Choices Matter- Choices Matter + Management$6,87135 launches priced, 79 releases in 12 months
- Mystery + Choices Matter$6,00949 launches priced, 114 releases in 12 months
- Choices Matter + Dating Sim$4,06442 launches priced, 66 releases in 12 months
- RPG + Choices Matter$3,339128 launches priced, 212 releases in 12 months
- Character Customization + Choices Matter$3,15735 launches priced, 42 releases in 12 months
- Story Rich + Choices Matter$3,038225 launches priced, 352 releases in 12 months
More with Multiple Endings
pairs with Multiple Endings- Multiple Endings + Dating Sim$6,57961 launches priced, 96 releases in 12 months
- Multiple Endings + LGBTQ+$5,85936 launches priced, 48 releases in 12 months
- Anime + Multiple Endings$4,54757 launches priced, 118 releases in 12 months
- RPG + Multiple Endings$3,943122 launches priced, 197 releases in 12 months
- Multiple Endings + Immersive Sim$3,52746 launches priced, 40 releases in 12 months
- Romance + Multiple Endings$3,17648 launches priced, 110 releases in 12 months
Verdicts
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