Choose Your Own Adventure + Cute: a typical launch earns $1,253 in its first year

That is the median of 102 indie paid launches, 2024 Q4 to 2025 Q3. 11 of 194 matured launches earned $100k or more, against 24.4 expected for their price and launch quarter. Releases fell 2% on the year before: 115 against 117.

Price: $1,253
Price vs a year earlier: −17.4%
Releases, 12 months: 115
Upcoming games: 223
Games on the store: 754

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Choose Your Own Adventure + Cute on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.05%share of upcoming wishlist heat	0.04% to 0.06%	18 ranked of 223 upcoming gameswishlist rank 30 Sep 2026	#2,513 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	0.51xhits against expected	0.36x to 0.75x	194 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#5,564 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. One game dominates the figure	+43%player demand against new supply, relative to Steam	+13% to +81%	40 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#263 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. One game dominates the figure Listed after unflagged rows on this board	+2%review growth against same-age games	−9% to +15%	40 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,882 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 11
Expected: 24.4

Launches: 194
Hit rate: 5.7%3.7% to 11.6%
Expected rate: 12.6%
Against expected: 0.51x0.36x to 0.75x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

194 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $1,162
Top tenth: $36,494

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 115
Prior 12 months: 117

Change: −2%
Against Steam: −29%after Steam-wide growth, shrunk by 5 releases

Parent tags

Choose Your Own AdventureGenre pageRanked on every board, with its best pairs.
CuteNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

Related niches

pairs with Choose Your Own Adventure

Choose Your Own Adventure + Romance$3,13658 launches priced, 86 releases in 12 months
Choose Your Own Adventure + Dating Sim$3,11675 launches priced, 85 releases in 12 months
Choose Your Own Adventure + Character Customization$2,97334 launches priced, 26 releases in 12 months
Choose Your Own Adventure + Mystery$2,91649 launches priced, 75 releases in 12 months
Psychological Horror + Choose Your Own Adventure$2,54534 launches priced, 83 releases in 12 months
Story Rich + Choose Your Own Adventure$2,180127 launches priced, 197 releases in 12 months

Every pair with Choose Your Own Adventure

More with Cute

pairs with Cute

Open World + Cute$5,88634 launches priced, 33 releases in 12 months
Cute + Romance$5,22277 launches priced, 90 releases in 12 months
Story Rich + Cute$3,396163 launches priced, 188 releases in 12 months
Cute + LGBTQ+$2,97434 launches priced, 56 releases in 12 months
Psychological Horror + Cute$2,84651 launches priced, 66 releases in 12 months
Visual Novel + Cute$2,798212 launches priced, 288 releases in 12 months

Every pair with Cute

Verdicts

in development

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