Choose Your Own Adventure + Multiple Endings: a typical launch earns $1,213 in its first year

That is the median of 127 indie paid launches, 2024 Q4 to 2025 Q3. 22 of 258 matured launches earned $100k or more, against 19.1 expected for their price and launch quarter. Releases rose 31% on the year before: 201 against 153.

China market: over 35% of reviews are Chinese

Price: $1,213
Price vs a year earlier: −55.2%
Releases, 12 months: 201
Upcoming games: 434
Games on the store: 1,233

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Choose Your Own Adventure + Multiple Endings on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.26%share of upcoming wishlist heat	0.11% to 0.43%	43 ranked of 434 upcoming gameswishlist rank 30 Sep 2026	#863 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. China market: over 35% of reviews are Chinese Listed after unflagged rows on this board	1.13xhits against expected	0.85x to 1.52x	258 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#5,981 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	+7%player demand against new supply, relative to Steam	−11% to +35%	72 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,200 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+2%review growth against same-age games	−7% to +10%	72 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#715 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 22
Expected: 19.1

Launches: 258
Hit rate: 8.5%6.8% to 12.1%
Expected rate: 7.4%
Against expected: 1.13x0.85x to 1.52x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

258 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $64
Median: $1,039
Top tenth: $62,121

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 201
Prior 12 months: 153

Change: +31%
Against Steam: −5%after Steam-wide growth, shrunk by 5 releases

Parent tags

Choose Your Own AdventureGenre pageRanked on every board, with its best pairs.
Multiple EndingsNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

Related niches

pairs with Choose Your Own Adventure

Choose Your Own Adventure + Romance$3,13658 launches priced, 86 releases in 12 months
Choose Your Own Adventure + Dating Sim$3,11675 launches priced, 85 releases in 12 months
Choose Your Own Adventure + Character Customization$2,97334 launches priced, 26 releases in 12 months
Choose Your Own Adventure + Mystery$2,91649 launches priced, 75 releases in 12 months
Psychological Horror + Choose Your Own Adventure$2,54534 launches priced, 83 releases in 12 months
Story Rich + Choose Your Own Adventure$2,180127 launches priced, 197 releases in 12 months

Every pair with Choose Your Own Adventure

More with Multiple Endings

pairs with Multiple Endings

Multiple Endings + Dating Sim$6,57961 launches priced, 96 releases in 12 months
Multiple Endings + LGBTQ+$5,85936 launches priced, 48 releases in 12 months
Anime + Multiple Endings$4,54757 launches priced, 118 releases in 12 months
RPG + Multiple Endings$3,943122 launches priced, 197 releases in 12 months
Multiple Endings + Immersive Sim$3,52746 launches priced, 40 releases in 12 months
Romance + Multiple Endings$3,17648 launches priced, 110 releases in 12 months

Every pair with Multiple Endings

Verdicts

in development

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