Tag pairdata 30 Sep 2026

Co-op + Family Friendly: a typical launch earns $1,294 in its first year

That is the median of 34 indie paid launches, 2024 Q4 to 2025 Q3. 6 of 59 matured launches earned $100k or more, against 6.0 expected for their price and launch quarter. Releases fell 5% on the year before: 38 against 40.

Price: $1,294
Price vs a year earlier: +77.6%
Releases, 12 months: 38
Upcoming games: 96
Games on the store: 329

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Co-op + Family Friendly on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. One game dominates the figure Listed after unflagged rows on this board	0.20%share of upcoming wishlist heat	0.08% to 0.39%	5 ranked of 96 upcoming gameswishlist rank 30 Sep 2026	#5,072 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	1.00xhits against expected	0.68x to 1.54x	59 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#2,799 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 6
Expected: 6.0

Launches: 59
Hit rate: 10.2%7.8% to 19.3%
Expected rate: 10.2%
Against expected: 1.00x0.68x to 1.54x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

59 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $76
Median: $1,335
Top tenth: $117,062

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 38
Prior 12 months: 40

Change: −5%

Parent tags

Co-opNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Family FriendlyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Co-op

pairs with Co-op

Co-op + PvE$16,63155 launches priced, 88 releases in 12 months
Co-op + First-Person$11,81190 launches priced, 133 releases in 12 months
Co-op + Action Roguelike$10,63341 launches priced, 58 releases in 12 months
Survival + Co-op$7,36134 launches priced, 70 releases in 12 months
Horror + Co-op$7,08089 launches priced, 127 releases in 12 months
Simulation + Co-op$6,44568 launches priced, 108 releases in 12 months

Every pair with Co-op

More with Family Friendly

pairs with Family Friendly

Family Friendly + Life Sim$8,09933 launches priced, 37 releases in 12 months
Building + Family Friendly$4,77630 launches priced, 27 releases in 12 months
Family Friendly + Immersive Sim$1,80036 launches priced, 22 releases in 12 months
Exploration + Family Friendly$1,53183 launches priced, 87 releases in 12 months
Family Friendly + Cozy$1,39544 launches priced, 90 releases in 12 months
Family Friendly + Cats$1,33045 launches priced, 62 releases in 12 months

Every pair with Family Friendly

Verdicts

in development

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