Tag pairdata 30 Sep 2026
Niches / Co-op / Local Co-Op
Co-op + Local Co-Op: a typical launch earns $2,429 in its first year
That is the median of 59 indie paid launches, 2024 Q4 to 2025 Q3. 12 of 118 matured launches earned $100k or more, against 12.0 expected for their price and launch quarter. Releases rose 28% on the year before: 92 against 72.
- Big publishers: over 85% from majors or $40+ games
- Price
- $2,429 median of 59 launches
- Price vs a year earlier
- +50.1% four quarters on the four before
- Releases, 12 months
- 92 72 the year before
- Upcoming games
- 258 coming soon on Steam
- Games on the store
- 956 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.38%share of upcoming wishlist heat | 0.19% to 0.58% | 29 ranked of 258 upcoming gameswishlist rank 30 Sep 2026 | #615 of 7,193pairs on this board |
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.
| 1.00xhits against expected | 0.71x to 1.44x | 118 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #2,781 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | +10%player demand against new supply, relative to Steam | −18% to +42% | 50 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #1,117 of 2,361pairs on this board |
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | +2%review growth against same-age games | −8% to +13% | 50 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #720 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 118
- Hit rate
- 10.2%6.4% to 16.6%
- Expected rate
- 10.1%
- Against expected
- 1.00x0.71x to 1.44x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
118 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $35
- Median
- $1,668
- Top tenth
- $100,085
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +28%
- Against Steam
- −7%after Steam-wide growth, shrunk by 5 releases
Parent tags
- Co-opNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
- Local Co-OpNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Absolum (opens the Steam store)2025 · 9,457 reviews, 91% positiveest. $4.6M
- Bopl Battle (opens the Steam store)2023 · 21,618 reviews, 97% positiveest. $4.4M
- Teenage Mutant Ninja Turtles: Splintered Fate (opens the Steam store)2024 · 4,164 reviews, 83% positiveest. $2.5M
- Feed the Cups (opens the Steam store)2024 · 4,718 reviews, 72% positiveest. $893k
- PICO PARK 2 (opens the Steam store)2024 · 4,058 reviews, 88% positiveest. $624k
- Wild Woods (opens the Steam store)2024 · 1,760 reviews, 78% positiveest. $534k
- Brothers: A Tale of Two Sons Remake (opens the Steam store)2024 · 1,008 reviews, 69% positiveest. $408k
- Big Helmet Heroes (opens the Steam store)2025 · 684 reviews, 78% positiveest. $346k
More with Co-op
pairs with Co-op- Co-op + PvE$16,63155 launches priced, 88 releases in 12 months
- Co-op + First-Person$11,81190 launches priced, 133 releases in 12 months
- Co-op + Action Roguelike$10,63341 launches priced, 58 releases in 12 months
- Survival + Co-op$7,36134 launches priced, 70 releases in 12 months
- Horror + Co-op$7,08089 launches priced, 127 releases in 12 months
- Simulation + Co-op$6,44568 launches priced, 108 releases in 12 months
More with Local Co-Op
pairs with Local Co-Op- Adventure + Local Co-Op$3,64135 launches priced, 39 releases in 12 months
- Local Co-Op + Multiplayer$3,24638 launches priced, 56 releases in 12 months
- Local Co-Op + 4 Player Local$2,32636 launches priced, 37 releases in 12 months
- Action + Local Co-Op$2,10359 launches priced, 101 releases in 12 months
- Local Co-Op + Local Multiplayer$1,61847 launches priced, 71 releases in 12 months
- Local Co-Op + Family Friendly$1,04236 launches priced, 34 releases in 12 months
Verdicts
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