Tag pairdata 30 Sep 2026

Co-op + Online Co-Op: a typical launch earns $6,190 in its first year

That is the median of 195 indie paid launches, 2024 Q4 to 2025 Q3. 80 of 395 matured launches earned $100k or more, against 31.2 expected for their price and launch quarter. Releases rose 75% on the year before: 381 against 218.

Price: $6,190
Price vs a year earlier: +1.6%
Releases, 12 months: 381
Upcoming games: 1,254
Games on the store: 2,573

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Co-op + Online Co-Op on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	9.93%share of upcoming wishlist heat	4.67% to 17.57%	193 ranked of 1,255 upcoming gameswishlist rank 30 Sep 2026	#16 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	2.43xhits against expected	2.07x to 2.83x	395 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#49 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−18%player demand against new supply, relative to Steam	−30% to −6%	182 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,948 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	+5%review growth against same-age games	−3% to +13%	182 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#599 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 80
Expected: 31.2

Launches: 395
Hit rate: 20.3%15.2% to 29.1%
Expected rate: 7.9%
Against expected: 2.43x2.07x to 2.83x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

395 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $101
Median: $5,944
Top tenth: $660,046

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 381
Prior 12 months: 218

Change: +75%
Against Steam: +28%after Steam-wide growth, shrunk by 5 releases

Parent tags

Co-opNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Online Co-OpNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Co-op

pairs with Co-op

Co-op + PvE$16,63155 launches priced, 88 releases in 12 months
Co-op + First-Person$11,81190 launches priced, 133 releases in 12 months
Co-op + Action Roguelike$10,63341 launches priced, 58 releases in 12 months
Survival + Co-op$7,36134 launches priced, 70 releases in 12 months
Horror + Co-op$7,08089 launches priced, 127 releases in 12 months
Simulation + Co-op$6,44568 launches priced, 108 releases in 12 months

Every pair with Co-op

More with Online Co-Op

pairs with Online Co-Op

FPS + Online Co-Op$13,34030 launches priced, 50 releases in 12 months
Simulation + Online Co-Op$11,02868 launches priced, 133 releases in 12 months
Online Co-Op + Action Roguelike$7,94636 launches priced, 72 releases in 12 months
Exploration + Online Co-Op$7,08069 launches priced, 134 releases in 12 months
Adventure + Online Co-Op$6,34186 launches priced, 187 releases in 12 months
Horror + Online Co-Op$5,819120 launches priced, 169 releases in 12 months

Every pair with Online Co-Op

Verdicts

in development

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