Tag pairdata 30 Sep 2026
Niches / Colorful / Immersive Sim
Colorful + Immersive Sim: a typical launch earns $485 in its first year
That is the median of 47 indie paid launches, 2024 Q4 to 2025 Q3. 3 of 94 matured launches earned $100k or more, against 4.3 expected for their price and launch quarter. Releases rose 40% on the year before: 81 against 58.
- Price
- $485 median of 47 launches
- Price vs a year earlier
- −31.5% four quarters on the four before
- Releases, 12 months
- 81 58 the year before
- Upcoming games
- 161 coming soon on Steam
- Games on the store
- 412 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.06%share of upcoming wishlist heat | 0.04% to 0.08% | 15 ranked of 161 upcoming gameswishlist rank 30 Sep 2026 | #2,396 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 0.82xhits against expected | 0.57x to 1.40x | 94 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #3,973 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period. | |||
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window. | |||
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 94
- Hit rate
- 3.2%0.0% to 7.3%
- Expected rate
- 4.6%
- Against expected
- 0.82x0.57x to 1.40x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
94 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $0
- Median
- $692
- Top tenth
- $24,279
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +40%
Parent tags
- ColorfulNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
- Immersive SimGenre pageRanked on every board, with its best pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Mudborne: Frog Management Sim (opens the Steam store)2025 · 1,001 reviews, 96% positiveest. $162k
- Rollout Inline (opens the Steam store)2026 · 397 reviews, 95% positiveest. $153k
- Auto Sale Life (opens the Steam store)2024 · 655 reviews, 68% positiveest. $133k
- Aquapark Tycoon (opens the Steam store)2026 · 281 reviews, 89% positiveest. $131k
- Emergency Cleanup Co. (opens the Steam store)2024 · 464 reviews, 89% positiveest. $122k
- Tram Simulator Urban Transit (opens the Steam store)2023 · 296 reviews, 60% positiveest. $120k
- Leaf Blower Co. (opens the Steam store)2025 · 217 reviews, 76% positiveest. $88k
- Monster Mop Up (opens the Steam store)2025 · 190 reviews, 57% positiveest. $58k
More with Colorful
pairs with Colorful- Colorful + Cozy$3,63859 launches priced, 123 releases in 12 months
- Story Rich + Colorful$3,39962 launches priced, 88 releases in 12 months
- Visual Novel + Colorful$2,68975 launches priced, 112 releases in 12 months
- Colorful + Emotional$2,00335 launches priced, 44 releases in 12 months
- Colorful + Life Sim$1,85851 launches priced, 69 releases in 12 months
- Magic + Colorful$1,66832 launches priced, 38 releases in 12 months
More with Immersive Sim
pairs with Immersive Sim- Cinematic + Immersive Sim$24,23132 launches priced, 35 releases in 12 months
- Capitalism + Immersive Sim$16,42037 launches priced, 52 releases in 12 months
- Multiplayer + Immersive Sim$15,00039 launches priced, 38 releases in 12 months
- Economy + Immersive Sim$14,95288 launches priced, 116 releases in 12 months
- Immersive Sim + Management$8,720136 launches priced, 195 releases in 12 months
- Building + Immersive Sim$7,64451 launches priced, 53 releases in 12 months
Verdicts
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