Tag pairdata 30 Sep 2026

Colorful + Incremental: a typical launch earns $242 in its first year

That is the median of 88 indie paid launches, 2024 Q4 to 2025 Q3. 10 of 185 matured launches earned $100k or more, against 2.3 expected for their price and launch quarter. Releases rose 91% on the year before: 223 against 117.

Price: $242
Price vs a year earlier: −33.3%
Releases, 12 months: 223
Upcoming games: 295
Games on the store: 862

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Colorful + Incremental on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.04%share of upcoming wishlist heat	0.03% to 0.06%	10 ranked of 295 upcoming gameswishlist rank 30 Sep 2026	#2,785 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	2.46xhits against expected	1.71x to 3.66x	185 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#43 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−34%player demand against new supply, relative to Steam	−46% to −21%	22 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#2,214 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−9%review growth against same-age games	−18% to 0%	22 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,237 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 10
Expected: 2.3

Launches: 185
Hit rate: 5.4%3.3% to 9.8%
Expected rate: 1.2%
Against expected: 2.46x1.71x to 3.66x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

185 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $303
Top tenth: $18,161

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 223
Prior 12 months: 117

Change: +91%
Against Steam: +38%after Steam-wide growth, shrunk by 5 releases

Parent tags

ColorfulNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
IncrementalGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Colorful

pairs with Colorful

Colorful + Cozy$3,63859 launches priced, 123 releases in 12 months
Story Rich + Colorful$3,39962 launches priced, 88 releases in 12 months
Visual Novel + Colorful$2,68975 launches priced, 112 releases in 12 months
Colorful + Emotional$2,00335 launches priced, 44 releases in 12 months
Colorful + Life Sim$1,85851 launches priced, 69 releases in 12 months
Magic + Colorful$1,66832 launches priced, 38 releases in 12 months

Every pair with Colorful

More with Incremental

pairs with Incremental

Resource Management + Incremental$1,36246 launches priced, 236 releases in 12 months
Roguelite + Incremental$1,23332 launches priced, 126 releases in 12 months
Collectathon + Incremental$1,13151 launches priced, 139 releases in 12 months
Nature + Incremental$99930 launches priced, 50 releases in 12 months
Incremental + Creature Collector$91664 launches priced, 79 releases in 12 months
Management + Incremental$81071 launches priced, 241 releases in 12 months

Every pair with Incremental

Verdicts

in development

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