Tag pairdata 30 Sep 2026
Comedy + Cute: a typical launch earns $809 in its first year
That is the median of 118 indie paid launches, 2024 Q4 to 2025 Q3. 10 of 253 matured launches earned $100k or more, against 16.6 expected for their price and launch quarter. Releases rose 29% on the year before: 183 against 142.
- Price
- $809 median of 118 launches
- Price vs a year earlier
- −27.2% four quarters on the four before
- Releases, 12 months
- 183 142 the year before
- Upcoming games
- 341 coming soon on Steam
- Games on the store
- 1,132 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.10%share of upcoming wishlist heat | 0.08% to 0.14% | 30 ranked of 341 upcoming gameswishlist rank 30 Sep 2026 | #1,698 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 0.66xhits against expected | 0.46x to 0.99x | 253 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #4,935 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | −3%player demand against new supply, relative to Steam | −20% to +20% | 54 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months | #1,540 of 2,361pairs on this board |
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | −8%review growth against same-age games | −15% to −1% | 54 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025 | #1,212 of 2,461pairs on this board |
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 253
- Hit rate
- 4.0%1.6% to 9.2%
- Expected rate
- 6.6%
- Against expected
- 0.66x0.46x to 0.99x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
253 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $20
- Median
- $971
- Top tenth
- $32,708
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +29%
- Against Steam
- −6%after Steam-wide growth, shrunk by 5 releases
Parent tags
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- NUKITASHI 2 (opens the Steam store)2024 · 2,591 reviews, 98% positiveest. $798k
- WHAT THE CAR? (opens the Steam store)2024 · 814 reviews, 84% positiveest. $330k
- Mashiroiro Symphony HD -Love is Pure White- (opens the Steam store)2024 · 355 reviews, 87% positiveest. $287k
- Mashiroiro Symphony HD -Sana Edition- (opens the Steam store)2024 · 453 reviews, 91% positiveest. $275k
- The Jackbox Party Pack 11 (opens the Steam store)2025 · 420 reviews, 93% positiveest. $255k
- Born of Bread (opens the Steam store)2023 · 460 reviews, 79% positiveest. $233k
- PRIM (opens the Steam store)2024 · 424 reviews, 93% positiveest. $172k
- Love, Elections, and Chocolate (opens the Steam store)2025 · 282 reviews, 88% positiveest. $171k
More with Comedy
pairs with Comedy- Comedy + Story Rich$3,48872 launches priced, 98 releases in 12 months
- RPG + Comedy$2,12247 launches priced, 75 releases in 12 months
- Comedy + Multiple Endings$1,94233 launches priced, 51 releases in 12 months
- Horror + Comedy$1,70039 launches priced, 75 releases in 12 months
- Comedy + First-Person$1,63646 launches priced, 104 releases in 12 months
- Comedy + Physics$1,61742 launches priced, 99 releases in 12 months
More with Cute
pairs with Cute- Open World + Cute$5,88634 launches priced, 33 releases in 12 months
- Cute + Romance$5,22277 launches priced, 90 releases in 12 months
- Story Rich + Cute$3,396163 launches priced, 188 releases in 12 months
- Cute + LGBTQ+$2,97434 launches priced, 56 releases in 12 months
- Psychological Horror + Cute$2,84651 launches priced, 66 releases in 12 months
- Visual Novel + Cute$2,798212 launches priced, 288 releases in 12 months
Verdicts
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