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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 3 Oct 2026

Niches / Cozy + Hidden Object

Niche

Cozy + Hidden Object

Games tagged both Cozy and Hidden Object: 134 indie paid launches, 5 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Cozy + Hidden Object priced under $5. This filter changes the answer: at all prices the pair trails Cozy and is about level with Hidden Object; priced under $5 it is too small to compare with Cozy and is too small to compare with Hidden Object.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?Under $5

Cozy + Hidden Object is too small to compare with Cozy and is too small to compare with Hidden Object: 0 of its 125 launches earned $100k+ priced under $5, against 2.2 in 100 for Cozy and 1 of 1,036 launches for Hidden Object.

Small sample: 125 launches, 0 hits.

TIEA tie
Tag oneCozy
2.2in 100 earned
$100k+
Odds1 in 45
Typical earnings$901
Launches270 / 6 hits
Pair against ittoo few hits to compare
TIEA tie
This pairCozy + Hidden Object
0 of 125launches earned
$100k+ small
Odds0 of 125 launches
Typical earnings$917
Launches125 / 0 hits
Expected0.4 in 100
TIEA tie
1 of 1,036launches earned
$100k+ small
Odds1 of 1,036 launches
Typical earnings$346
Launches1,036 / 1 hits
Pair against ittoo few hits to compare
All indie launches under $5: 0.4 in 100 earned $100k+ (1 in 238), typical $158, from 13,785 launches.each block is 0.5 in 100 all indie at under $5

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page
All prices134 in pairUnder $5125 in pair$5 to $106: too few$10 to $203: too few$20 to $40no launches
What the overlap means

The overlap is this niche: the 125 games tagged both Cozy and Hidden Object priced under $5. 0 of 125 of them earned $100k+, against 4.1 in 100 for Cozy-only games and 1 of 911 for Hidden Object-only games, so the mix is too small to compare with Cozy alone and is too small to compare with Hidden Object alone.

Both: 125 games priced under $5; 0 of 125 earned $100k+, typical first-year earnings $917.

Circle areas follow launch counts; the gold overlap is exactly the pair's 125 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Whisper of the Houseleads this pair53.1%
PairWhisper of the House53.1%
CozyHello Kitty Island Adventure10.0%
Hidden ObjectWhisper of the House12.9%
CheckOne game over half?yes
NextNearest hitsnot computed yet

Lens checkOne-hit market. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: moves the answer. Last 18 months: too few to tell.

Open free preview
ComparablesFree until launchClick to unlockWho leads Cozy + Hidden Object

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Whisper of the House earned 53.1% of the estimated first-year money of the 134 Cozy + Hidden Object launches.
  • Cozy is led by Hello Kitty Island Adventure, with 10.0% of its money.
  • It also leads Hidden Object, with 12.9% of that tag's money.
  • One game holds over half of this pair's money: read every figure here as that game's story.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cozy + Hidden Object is one-hit market: one game earned over half the money. It holds in West-facing view.

Cozy + Hidden Object through every lens, all prices
This pairBaseStandardevery launchWest-facing view133 of 134 launchesWithout the breakout133 of 134 launchesLast 18 months54 of 134 launches
Launches counted1345 hits1334 hits1334 hits544 hits
Earned $100k+3.7 in 1001 in 274 of 133too few for a rate4 of 133too few for a rate4 of 54too few for a rate
Typical first-year earnings$967top tenth $11,036+$946$946under 100 launches
Chance against standardthe base-19.4%0.7 fewer in 100; too few to tell-19.4%0.7 fewer in 100+98.5%3.7 more in 100; too few to tell
Typical against standardthe base-2.2%$21 less-2.2%$21 lessunder 100 launches
Does it hold?The base viewHoldsMoves the answerToo few to tell
BaseStandardThe base view

Every indie paid launch tagged both Cozy and Hidden Object, 12 to 36 months old: 134 launches.

Launches counted
1345 hits
Earned $100k+
3.7 in 1001 in 27
Typical first-year earnings
$967top tenth $11,036+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 134 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1334 hits
Earned $100k+
4 of 133too few for a rate
Typical first-year earnings
$946
Chance against standard
-19.4%0.7 fewer in 100; too few to tell
Typical against standard
-2.2%$21 less
Without the breakoutMoves the answer

Drops the single biggest earner, Whisper of the House (53.1% of the money): 133 launches left. It moves the answer when that one game earned over half the money.

Launches counted
1334 hits
Earned $100k+
4 of 133too few for a rate
Typical first-year earnings
$946
Chance against standard
-19.4%0.7 fewer in 100
Typical against standard
-2.2%$21 less
Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 54 of 134.

Launches counted
544 hits
Earned $100k+
4 of 54too few for a rate
Typical first-year earnings
under 100 launches
Chance against standard
+98.5%3.7 more in 100; too few to tell
Typical against standard
under 100 launches
Standard
Every indie paid launch tagged both Cozy and Hidden Object, 12 to 36 months old: 134 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 1 of 134 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Whisper of the House (53.1% of the money): 133 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 54 of 134.

Cozy is audience split +1: West-facing view moves the answer more than chance alone would, and 1 more lens too. It holds in Without the breakout.

Cozy through every lens, all prices
CozyBaseStandardevery launchWest-facing view484 of 491 launchesWithout the breakout490 of 491 launchesLast 18 months194 of 491 launches
Launches counted49185 hits48481 hits49084 hits19441 hits
Earned $100k+17.3 in 10016.7 in 10017.1 in 10021.1 in 100
Typical first-year earnings$2,465top tenth $270,568+$2,345$2,465$3,132
Chance against standardthe base-3.3%0.6 fewer in 100-1.0%0.2 fewer in 100+22.1%3.8 more in 100
Typical against standardthe base-4.9%$120 less0.0%no change+27.1%$667 more
Does it hold?The base viewMoves the answerHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged Cozy, 12 to 36 months old: 491 launches.

Launches counted
49185 hits
Earned $100k+
17.3 in 100
Typical first-year earnings
$2,465top tenth $270,568+
Chance against standard
the base
Typical against standard
the base
West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 7 of 491 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
48481 hits
Earned $100k+
16.7 in 100
Typical first-year earnings
$2,345
Chance against standard
-3.3%0.6 fewer in 100
Typical against standard
-4.9%$120 less
Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (10.0% of the money): 490 launches left. It moves the answer when that one game earned over half the money.

Launches counted
49084 hits
Earned $100k+
17.1 in 100
Typical first-year earnings
$2,465
Chance against standard
-1.0%0.2 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 194 of 491.

Launches counted
19441 hits
Earned $100k+
21.1 in 100
Typical first-year earnings
$3,132
Chance against standard
+22.1%3.8 more in 100
Typical against standard
+27.1%$667 more
Standard
Every indie paid launch tagged Cozy, 12 to 36 months old: 491 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 7 of 491 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hello Kitty Island Adventure (10.0% of the money): 490 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 194 of 491.

Hidden Object holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Hidden Object through every lens, all prices
Hidden ObjectBaseStandardevery launchWest-facing view1,583 of 1,625 launchesWithout the breakout1,624 of 1,625 launchesLast 18 months464 of 1,625 launches
Launches counted1,62525 hits1,58324 hits1,62424 hits4649 hits
Earned $100k+1.5 in 1001 in 651.5 in 1001 in 661.5 in 1001 in 681.9 in 1001 in 52
Typical first-year earnings$536top tenth $6,591+$536$536$463
Chance against standardthe base-1.5%no change-3.9%0.1 fewer in 100+26.1%0.4 more in 100
Typical against standardthe base0.0%no change0.0%no change-13.6%$73 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Hidden Object, 12 to 36 months old: 1,625 launches.

Launches counted
1,62525 hits
Earned $100k+
1.5 in 1001 in 65
Typical first-year earnings
$536top tenth $6,591+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 42 of 1,625 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,58324 hits
Earned $100k+
1.5 in 1001 in 66
Typical first-year earnings
$536
Chance against standard
-1.5%no change
Typical against standard
0.0%no change
Without the breakoutHolds

Drops the single biggest earner, Whisper of the House (12.9% of the money): 1,624 launches left. It moves the answer when that one game earned over half the money.

Launches counted
1,62424 hits
Earned $100k+
1.5 in 1001 in 68
Typical first-year earnings
$536
Chance against standard
-3.9%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 464 of 1,625.

Launches counted
4649 hits
Earned $100k+
1.9 in 1001 in 52
Typical first-year earnings
$463
Chance against standard
+26.1%0.4 more in 100
Typical against standard
-13.6%$73 less
Standard
Every indie paid launch tagged Hidden Object, 12 to 36 months old: 1,625 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 42 of 1,625 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Whisper of the House (12.9% of the money): 1,624 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 464 of 1,625.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cozy + Hidden Object moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.