Tag pairdata 30 Sep 2026

Cozy + Wholesome: a typical launch earns $1,797 in its first year

That is the median of 128 indie paid launches, 2024 Q4 to 2025 Q3. 26 of 246 matured launches earned $100k or more, against 8.8 expected for their price and launch quarter. Releases rose 49% on the year before: 213 against 143.

Price: $1,797
Price vs a year earlier: −25.8%
Releases, 12 months: 213
Upcoming games: 315
Games on the store: 833

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Cozy + Wholesome on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.42%share of upcoming wishlist heat	0.24% to 0.56%	53 ranked of 316 upcoming gameswishlist rank 30 Sep 2026	#556 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.	2.45xhits against expected	1.87x to 3.21x	246 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#44 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	−12%player demand against new supply, relative to Steam	−26% to +11%	95 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025; releases 30 Sep 2025 to 30 Sep 2026 vs prior 12 months	#1,799 of 2,361pairs on this board
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	−4%review growth against same-age games	−11% to +5%	95 tracked gamesJun 2026 to Aug 2026 vs Jun 2025 to Aug 2025	#1,012 of 2,461pairs on this board

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 26
Expected: 8.8

Launches: 246
Hit rate: 10.6%6.1% to 14.0%
Expected rate: 3.6%
Against expected: 2.45x1.87x to 3.21x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

246 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $382
Median: $1,572
Top tenth: $103,220

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 213
Prior 12 months: 143

Change: +49%
Against Steam: +9%after Steam-wide growth, shrunk by 5 releases

Parent tags

CozyNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
WholesomeNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Cozy

pairs with Cozy

Life Sim + Cozy$34,02737 launches priced, 66 releases in 12 months
Adventure + Cozy$32,10838 launches priced, 93 releases in 12 months
Exploration + Cozy$24,01549 launches priced, 99 releases in 12 months
Simulation + Cozy$15,70676 launches priced, 253 releases in 12 months
Building + Cozy$14,48232 launches priced, 66 releases in 12 months
Management + Cozy$9,50833 launches priced, 77 releases in 12 months

Every pair with Cozy

More with Wholesome

pairs with Wholesome

Point & Click + Wholesome$1,77343 launches priced, 69 releases in 12 months
Relaxing + Wholesome$1,572131 launches priced, 208 releases in 12 months
Cute + Wholesome$1,454129 launches priced, 189 releases in 12 months
Casual + Wholesome$1,117132 launches priced, 229 releases in 12 months
Cats + Wholesome$88478 launches priced, 95 releases in 12 months
Puzzle + Wholesome$865107 launches priced, 151 releases in 12 months

Every pair with Wholesome

Verdicts

in development

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