Niche

Cute + Idler

Games tagged both Cute and Idler: 203 indie paid launches, 13 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,758 indie paid launches 12 to 36 months old, data of 2 Nov 2026. How it is measured.

Price Under $5

All prices1 in 15 hit $100k+Under $51 in 230 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2021 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,758 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

Under $5

Showing Cute + Idler priced under $5. This filter changes the answer: at all prices the pair is about level with Cute and is about level with Idler; priced under $5 it is too small to compare with Cute and is too small to compare with Idler.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?Under $5

Cute + Idler is too small to compare with Cute and is too small to compare with Idler: 3 of its 154 launches earned $100k+ priced under $5, against 0.5 in 100 for Cute and 1.7 in 100 for Idler.

Small sample: 154 launches, 3 hits.

TIEA tie

Tag onemood tagCute

0.5in 100 earned
$100k+

Odds1 in 188

Typical earnings$243

Launches2,260 / 12 hits

Pair against ittoo few hits to compare

TIEA tie

This pairCute + Idler

3 of 154launches earned
$100k+ small

Odds3 of 154 launches

Typical earnings$294

Launches154 / 3 hits

Expected0.4 in 100

TIEA tie

Tag twoIdler

1.7in 100 earned
$100k+

Odds1 in 60

Typical earnings$272

Launches658 / 11 hits

Pair against ittoo few hits to compare

All indie launches under $5: 0.4 in 100 earned $100k+ (1 in 230), typical $162, from 14,050 launches.each block is 0.5 in 100 all indie at under $5Cute is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page

All prices203 in pair Under $5154 in pair $5 to $1043 in pair$10 to $206: too few$20 to $40no launches

What the overlap means

The overlap is this niche: the 154 games tagged both Cute and Idler priced under $5. 3 of 154 of them earned $100k+, against 0.4 in 100 for Cute-only games and 1.6 in 100 for Idler-only games, so the mix is too small to compare with Cute alone and is too small to compare with Idler alone.

Both: 154 games priced under $5; 3 of 154 earned $100k+, typical first-year earnings $294.

Circle areas follow launch counts; the gold overlap is exactly the pair's 154 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

(the) Gnorp Apologueleads this pair22.2%

Pair(the) Gnorp Apologue22.2%

CuteHello Kitty Island Adventure5.2%

IdlerSpirit City: Lofi Sessions12.3%

CheckOne game over half?no

NextNearest hitsnot computed yet

Lens checkAudience split. Standard: the base the others are compared with. West-facing view: moves the answer. Without the breakout: holds. Last 18 months: holds.

Open free preview

ComparablesFree until launchClick to unlockWho leads Cute + Idler

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

(the) Gnorp Apologue earned 22.2% of the estimated first-year money of the 203 Cute + Idler launches.
Cute is led by Hello Kitty Island Adventure, with 5.2% of its money.
Idler is led by Spirit City: Lofi Sessions, with 12.3% of its money.
No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cute + Idler is audience split: West-facing view moves the answer more than chance alone would. It holds in Without the breakout and Last 18 months.

Cute + Idler through every lens, all prices
This pair	BaseStandardevery launch	West-facing view190 of 203 launches	Without the breakout202 of 203 launches	Last 18 months102 of 203 launches
Launches counted	20313 hits	19010 hits	20212 hits	1026 hits
Earned $100k+	6.4 in 1001 in 16	5.3 in 1001 in 19	5.9 in 1001 in 17	5.9 in 1001 in 17
Typical first-year earnings	$569top tenth $31,417+	$589	$569	$507
Chance against standard	the base	-17.8%1.1 fewer in 100	-7.2%0.5 fewer in 100	-8.1%0.5 fewer in 100
Typical against standard	the base	+3.5%$20 more	0.0%no change	-10.9%$62 less
Does it hold?	The base view	Moves the answer	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged both Cute and Idler, 12 to 36 months old: 203 launches.

Launches counted: 20313 hits
Earned $100k+: 6.4 in 1001 in 16
Typical first-year earnings: $569top tenth $31,417+
Chance against standard: the base
Typical against standard: the base

West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 13 of 203 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 19010 hits
Earned $100k+: 5.3 in 1001 in 19
Typical first-year earnings: $589
Chance against standard: -17.8%1.1 fewer in 100
Typical against standard: +3.5%$20 more

Without the breakoutHolds

Drops the single biggest earner, (the) Gnorp Apologue (22.2% of the money): 202 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 20212 hits
Earned $100k+: 5.9 in 1001 in 17
Typical first-year earnings: $569
Chance against standard: -7.2%0.5 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 102 of 203.

Launches counted: 1026 hits
Earned $100k+: 5.9 in 1001 in 17
Typical first-year earnings: $507
Chance against standard: -8.1%0.5 fewer in 100
Typical against standard: -10.9%$62 less

Standard: Every indie paid launch tagged both Cute and Idler, 12 to 36 months old: 203 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 13 of 203 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, (the) Gnorp Apologue (22.2% of the money): 202 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 102 of 203.

Cute is audience split +1: West-facing view moves the answer more than chance alone would, and 1 more lens too. It holds in Without the breakout.

Cute through every lens, all prices
Cute	BaseStandardevery launch	West-facing view3,704 of 3,880 launches	Without the breakout3,879 of 3,880 launches	Last 18 months1,121 of 3,880 launches
Launches counted	3,880226 hits	3,704208 hits	3,879225 hits	1,12178 hits
Earned $100k+	5.8 in 1001 in 17	5.6 in 1001 in 18	5.8 in 1001 in 17	7.0 in 1001 in 14
Typical first-year earnings	$652top tenth $32,378+	$672	$652	$727
Chance against standard	the base	-3.6%0.2 fewer in 100	-0.4%no change	+19.5%1.1 more in 100
Typical against standard	the base	+3.1%$20 more	0.0%no change	+11.5%$75 more
Does it hold?	The base view	Moves the answer	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged Cute, 12 to 36 months old: 3,880 launches.

Launches counted: 3,880226 hits
Earned $100k+: 5.8 in 1001 in 17
Typical first-year earnings: $652top tenth $32,378+
Chance against standard: the base
Typical against standard: the base

West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 176 of 3,880 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 3,704208 hits
Earned $100k+: 5.6 in 1001 in 18
Typical first-year earnings: $672
Chance against standard: -3.6%0.2 fewer in 100
Typical against standard: +3.1%$20 more

Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (5.2% of the money): 3,879 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 3,879225 hits
Earned $100k+: 5.8 in 1001 in 17
Typical first-year earnings: $652
Chance against standard: -0.4%no change
Typical against standard: 0.0%no change

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 1,121 of 3,880.

Launches counted: 1,12178 hits
Earned $100k+: 7.0 in 1001 in 14
Typical first-year earnings: $727
Chance against standard: +19.5%1.1 more in 100
Typical against standard: +11.5%$75 more

Standard: Every indie paid launch tagged Cute, 12 to 36 months old: 3,880 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 176 of 3,880 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Hello Kitty Island Adventure (5.2% of the money): 3,879 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 1,121 of 3,880.

Idler holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Idler through every lens, all prices
Idler	BaseStandardevery launch	West-facing view803 of 882 launches	Without the breakout881 of 882 launches	Last 18 months363 of 882 launches
Launches counted	88243 hits	80337 hits	88142 hits	36322 hits
Earned $100k+	4.9 in 1001 in 21	4.6 in 1001 in 22	4.8 in 1001 in 21	6.1 in 1001 in 17
Typical first-year earnings	$509top tenth $32,462+	$514	$509	$515
Chance against standard	the base	-5.5%0.3 fewer in 100	-2.2%0.1 fewer in 100	+24.3%1.2 more in 100
Typical against standard	the base	+1.0%$5 more	0.0%no change	+1.2%$6 more
Does it hold?	The base view	Holds	Holds	Holds

BaseStandardThe base view

Every indie paid launch tagged Idler, 12 to 36 months old: 882 launches.

Launches counted: 88243 hits
Earned $100k+: 4.9 in 1001 in 21
Typical first-year earnings: $509top tenth $32,462+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 79 of 882 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 80337 hits
Earned $100k+: 4.6 in 1001 in 22
Typical first-year earnings: $514
Chance against standard: -5.5%0.3 fewer in 100
Typical against standard: +1.0%$5 more

Without the breakoutHolds

Drops the single biggest earner, Spirit City: Lofi Sessions (12.3% of the money): 881 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 88142 hits
Earned $100k+: 4.8 in 1001 in 21
Typical first-year earnings: $509
Chance against standard: -2.2%0.1 fewer in 100
Typical against standard: 0.0%no change

Last 18 monthsHolds

Keeps only launches 18 months old or newer: 363 of 882.

Launches counted: 36322 hits
Earned $100k+: 6.1 in 1001 in 17
Typical first-year earnings: $515
Chance against standard: +24.3%1.2 more in 100
Typical against standard: +1.2%$6 more

Standard: Every indie paid launch tagged Idler, 12 to 36 months old: 882 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 79 of 882 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Spirit City: Lofi Sessions (12.3% of the money): 881 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 363 of 882.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cute + Idler moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.