Tag pairdata 30 Sep 2026

Cute + Immersive Sim: a typical launch earns $815 in its first year

That is the median of 74 indie paid launches, 2024 Q4 to 2025 Q3. 6 of 127 matured launches earned $100k or more, against 7.6 expected for their price and launch quarter. Releases rose 10% on the year before: 90 against 82.

China market: over 35% of reviews are Chinese
One game dominates the figure

Price: $815
Price vs a year earlier: −68.5%
Releases, 12 months: 90
Upcoming games: 203
Games on the store: 506

Boards

as of 30 Sep 2026

Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.

Cute + Immersive Sim on each board
Board	Value	Interval	Sample	Standing
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.	0.12%share of upcoming wishlist heat	0.07% to 0.18%	18 ranked of 203 upcoming gameswishlist rank 30 Sep 2026	#1,574 of 7,193pairs on this board
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. China market: over 35% of reviews are Chinese One game dominates the figure Listed after unflagged rows on this board	0.85xhits against expected	0.58x to 1.34x	127 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old)	#6,178 of 6,324pairs on this board
Fewer new releasesFewer launches relative to players. Historically this did not predict better launches.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period.
Rising demandGaining players faster than same-age games. Descriptive, not a launch signal.	Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window.

Pairs are noisier than genres: the demand boards at pair level are indicative only.

Launch success

launches 6 to 30 months old

Matured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.

Hits: 6
Expected: 7.6

Launches: 127
Hit rate: 4.7%2.3% to 10.3%
Expected rate: 6.0%
Against expected: 0.85x0.58x to 1.34x

Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.

Revenue spread

127 launches

Estimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.

Bottom tenth: $0
Median: $969
Top tenth: $29,116

Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.

Supply

raw release counts

Games released with both tags, last 12 months against the 12 before.

Last 12 months: 90
Prior 12 months: 82

Change: +10%

Parent tags

CuteNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
Immersive SimGenre pageRanked on every board, with its best pairs.

Comparable games

8 indie titles

The biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.

More with Cute

pairs with Cute

Open World + Cute$5,88634 launches priced, 33 releases in 12 months
Cute + Romance$5,22277 launches priced, 90 releases in 12 months
Story Rich + Cute$3,396163 launches priced, 188 releases in 12 months
Cute + LGBTQ+$2,97434 launches priced, 56 releases in 12 months
Psychological Horror + Cute$2,84651 launches priced, 66 releases in 12 months
Visual Novel + Cute$2,798212 launches priced, 288 releases in 12 months

Every pair with Cute

More with Immersive Sim

pairs with Immersive Sim

Cinematic + Immersive Sim$24,23132 launches priced, 35 releases in 12 months
Capitalism + Immersive Sim$16,42037 launches priced, 52 releases in 12 months
Multiplayer + Immersive Sim$15,00039 launches priced, 38 releases in 12 months
Economy + Immersive Sim$14,95288 launches priced, 116 releases in 12 months
Immersive Sim + Management$8,720136 launches priced, 195 releases in 12 months
Building + Immersive Sim$7,64451 launches priced, 53 releases in 12 months

Every pair with Immersive Sim

Verdicts

in development

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