Tag pairdata 30 Sep 2026
Cute + Isometric: a typical launch earns $911 in its first year
That is the median of 44 indie paid launches, 2024 Q4 to 2025 Q3. 4 of 83 matured launches earned $100k or more, against 5.3 expected for their price and launch quarter. Releases rose 26% on the year before: 68 against 54.
- Price
- $911 median of 44 launches
- Price vs a year earlier
- −22.2% four quarters on the four before
- Releases, 12 months
- 68 54 the year before
- Upcoming games
- 147 coming soon on Steam
- Games on the store
- 424 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
| Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it. | 0.04%share of upcoming wishlist heat | 0.02% to 0.05% | 11 ranked of 147 upcoming gameswishlist rank 30 Sep 2026 | #2,948 of 7,193pairs on this board |
| Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter. | 0.84xhits against expected | 0.58x to 1.39x | 83 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #3,814 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period. | |||
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window. | |||
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 83
- Hit rate
- 4.8%3.3% to 10.2%
- Expected rate
- 6.4%
- Against expected
- 0.84x0.58x to 1.39x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
83 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $121
- Median
- $1,169
- Top tenth
- $28,420
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +26%
Parent tags
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Lost and Found Co. (opens the Steam store)2026 · 2,776 reviews, 96% positiveest. $890k
- Little Big Adventure – Twinsen’s Quest (opens the Steam store)2024 · 727 reviews, 89% positiveest. $442k
- Furnish Master (opens the Steam store)2024 · 1,109 reviews, 81% positiveest. $337k
- Funguys Swarm (opens the Steam store)2025 · 1,118 reviews, 89% positiveest. $226k
- MakeRoom (opens the Steam store)2025 · 1,054 reviews, 94% positiveest. $213k
- Moldwasher (opens the Steam store)2026 · 895 reviews, 91% positiveest. $163k
- Kitchen Crisis (opens the Steam store)2024 · 311 reviews, 74% positiveest. $94k
- Anode Heart: Layer Null (opens the Steam store)2024 · 228 reviews, 91% positiveest. $74k
More with Cute
pairs with Cute- Open World + Cute$5,88634 launches priced, 33 releases in 12 months
- Cute + Romance$5,22277 launches priced, 90 releases in 12 months
- Story Rich + Cute$3,396163 launches priced, 188 releases in 12 months
- Cute + LGBTQ+$2,97434 launches priced, 56 releases in 12 months
- Psychological Horror + Cute$2,84651 launches priced, 66 releases in 12 months
- Visual Novel + Cute$2,798212 launches priced, 288 releases in 12 months
More with Isometric
pairs with Isometric- Isometric + Action Roguelike$5,46233 launches priced, 41 releases in 12 months
- Exploration + Isometric$3,23843 launches priced, 45 releases in 12 months
- Action RPG + Isometric$2,42839 launches priced, 51 releases in 12 months
- Roguelite + Isometric$2,42738 launches priced, 44 releases in 12 months
- RPG + Isometric$2,18650 launches priced, 68 releases in 12 months
- Action + Isometric$1,94363 launches priced, 104 releases in 12 months
Verdicts
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