Niche

Cute + Magic

Games tagged both Cute and Magic: 75 indie paid launches, 6 of them earned $100k+ in their first year.

How to read this page

A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Price $10 to $20

All prices1 in 15 hit $100k+Under $51 in 238 hit $100k+$5 to $101 in 28 hit $100k+$10 to $2020 in 100 hit $100k+$20 to $4044 in 100 hit $100k+

Base rate: indie paid launches 12 to 36 months old, 26,291 launches. Odds compare best within one price.

Lens Standard

Standard West-facing view Without the breakout Last 18 months

All indie paid launches 12 to 36 months old. Lens figures exist at all prices only; inside a price band this page shows the standard figures.

Sample 10+

10+ launchesshow small samples 30+ launches 100+ launchesonly big markets

Hides anything measured on fewer launches.

$10 to $20

Showing Cute + Magic priced $10 to $20. This filter changes the answer: at all prices the pair is about level with Cute and is about level with Magic; priced $10 to $20 it is too small to compare with Cute and is too small to compare with Magic.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Cute + Magic is too small to compare with Cute and is too small to compare with Magic: 4 of its 21 launches earned $100k+ priced $10 to $20, against 18.3 in 100 for Cute and 11.8 in 100 for Magic.

Small sample: 21 launches, 4 hits.

TIEA tie

Tag onemood tagCute

18.3in 100 earned
$100k+

Odds18.3 in 100

Typical earnings$10,817

Launches563 / 103 hits

Pair against ittoo few hits to compare

TIEA tie

This pairCute + Magic

4 of 21launches earned
$100k+ small

Odds4 of 21 launches

$1k+19 of 21 launches

$10k+10 of 21 launches

Launches21 / 4 hits

Expected20.4 in 100

TIETied

Tag twoMagic

11.8in 100 earned
$100k+

Odds11.8 in 100

Typical earnings$5,689

Launches127 / 15 hits

Pair against ittoo few hits to compare

All indie launches $10 to $20: 20.4 in 100 earned $100k+, typical $10,978, from 4,304 launches.each block is 2 in 100 all indie at $10 to $20Cute is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page

All prices75 in pair Under $537 in pair $5 to $1015 in pair $10 to $2021 in pair$20 to $402: too few

What the overlap means

The overlap is this niche: the 21 games tagged both Cute and Magic priced $10 to $20. 4 of 21 of them earned $100k+, against 18.3 in 100 for Cute-only games and 10.4 in 100 for Magic-only games, so the mix is too small to compare with Cute alone and is too small to compare with Magic alone.

Both: 21 games priced $10 to $20; 4 of 21 earned $100k+, odds by size $1k+ 19 of 21 launches · $10k+ 10 of 21 launches · $100k+ 4 of 21 launches.

Circle areas follow launch counts; the gold overlap is exactly the pair's 21 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Witchy Businessleads this pair23.7%

PairWitchy Business23.7%

CuteHello Kitty Island Adventure5.1%

MagicSouth of Midnight18.6%

CheckOne game over half?no

NextNearest hitsnot computed yet

Lens checkHolds in 2 of 3, 1 too few to tell. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: too few to tell.

Open free preview

ComparablesFree until launchClick to unlockWho leads Cute + Magic

What this card holds

Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
One-hit check. Whether a single game holds over half of the pair's money.
Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready

Same price banddata ready

Launched within a year of each otherplanned

Earned $100k+planned

The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

Witchy Business earned 23.7% of the estimated first-year money of the 75 Cute + Magic launches.
Cute is led by Hello Kitty Island Adventure, with 5.1% of its money.
Magic is led by South of Midnight, with 18.6% of its money.
No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cute + Magic holds in West-facing view and Without the breakout; too few to tell in Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Cute + Magic through every lens, all prices
This pair	BaseStandardevery launch	West-facing view72 of 75 launches	Without the breakout74 of 75 launches	Last 18 months21 of 75 launches
Launches counted	756 hits	726 hits	745 hits	213 hits
Earned $100k+	8.0 in 1001 in 13	8.3 in 1001 in 12	6.8 in 1001 in 15	3 of 21too few for a rate
Chance of $10k+	17 in 100chance of $10k+; $1k+ 48 in 100	under 100 launches	under 100 launches	under 100 launches
Chance against standard	the base	+4.2%0.3 more in 100	-15.5%1.2 fewer in 100	+78.6%6.3 more in 100; too few to tell
Typical against standard	the base	under 100 launches	under 100 launches	under 100 launches
Does it hold?	The base view	Holds	Holds	Too few to tell

BaseStandardThe base view

Every indie paid launch tagged both Cute and Magic, 12 to 36 months old: 75 launches.

Launches counted: 756 hits
Earned $100k+: 8.0 in 1001 in 13
Chance of $10k+: 17 in 100chance of $10k+; $1k+ 48 in 100
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 75 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 726 hits
Earned $100k+: 8.3 in 1001 in 12
Chance of $10k+: under 100 launches
Chance against standard: +4.2%0.3 more in 100
Typical against standard: under 100 launches

Without the breakoutHolds

Drops the single biggest earner, Witchy Business (23.7% of the money): 74 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 745 hits
Earned $100k+: 6.8 in 1001 in 15
Chance of $10k+: under 100 launches
Chance against standard: -15.5%1.2 fewer in 100
Typical against standard: under 100 launches

Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 21 of 75.

Launches counted: 213 hits
Earned $100k+: 3 of 21too few for a rate
Chance of $10k+: under 100 launches
Chance against standard: +78.6%6.3 more in 100; too few to tell
Typical against standard: under 100 launches

Standard: Every indie paid launch tagged both Cute and Magic, 12 to 36 months old: 75 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 75 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Witchy Business (23.7% of the money): 74 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 21 of 75.

Cute is audience split +1: West-facing view moves the answer more than chance alone would, and 1 more lens too. It holds in Without the breakout.

Cute through every lens, all prices
Cute	BaseStandardevery launch	West-facing view3,654 of 3,829 launches	Without the breakout3,828 of 3,829 launches	Last 18 months1,116 of 3,829 launches
Launches counted	3,829221 hits	3,654202 hits	3,828220 hits	1,11677 hits
Earned $100k+	5.8 in 1001 in 17	5.5 in 1001 in 18	5.7 in 1001 in 17	6.9 in 1001 in 14
Typical first-year earnings	$641top tenth $32,649+	$661	$641	$632
Chance against standard	the base	-4.2%0.2 fewer in 100	-0.4%no change	+19.5%1.1 more in 100
Typical against standard	the base	+3.1%$20 more	0.0%no change	-1.4%$9 less
Does it hold?	The base view	Moves the answer	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged Cute, 12 to 36 months old: 3,829 launches.

Launches counted: 3,829221 hits
Earned $100k+: 5.8 in 1001 in 17
Typical first-year earnings: $641top tenth $32,649+
Chance against standard: the base
Typical against standard: the base

West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 175 of 3,829 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 3,654202 hits
Earned $100k+: 5.5 in 1001 in 18
Typical first-year earnings: $661
Chance against standard: -4.2%0.2 fewer in 100
Typical against standard: +3.1%$20 more

Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (5.1% of the money): 3,828 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 3,828220 hits
Earned $100k+: 5.7 in 1001 in 17
Typical first-year earnings: $641
Chance against standard: -0.4%no change
Typical against standard: 0.0%no change

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 1,116 of 3,829.

Launches counted: 1,11677 hits
Earned $100k+: 6.9 in 1001 in 14
Typical first-year earnings: $632
Chance against standard: +19.5%1.1 more in 100
Typical against standard: -1.4%$9 less

Standard: Every indie paid launch tagged Cute, 12 to 36 months old: 3,829 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 175 of 3,829 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, Hello Kitty Island Adventure (5.1% of the money): 3,828 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 1,116 of 3,829.

Magic is changed recently: Last 18 months moves the answer more than chance alone would. It holds in West-facing view and Without the breakout.

Magic through every lens, all prices
Magic	BaseStandardevery launch	West-facing view514 of 548 launches	Without the breakout547 of 548 launches	Last 18 months144 of 548 launches
Launches counted	54831 hits	51430 hits	54730 hits	14411 hits
Earned $100k+	5.7 in 1001 in 18	5.8 in 1001 in 17	5.5 in 1001 in 18	7.6 in 1001 in 13
Typical first-year earnings	$695top tenth $27,628+	$714	$693	$1,011
Chance against standard	the base	+3.2%0.2 more in 100	-3.0%0.2 fewer in 100	+35.0%2.0 more in 100
Typical against standard	the base	+2.7%$19 more	-0.3%$2 less	+45.5%$316 more
Does it hold?	The base view	Holds	Holds	Moves the answer

BaseStandardThe base view

Every indie paid launch tagged Magic, 12 to 36 months old: 548 launches.

Launches counted: 54831 hits
Earned $100k+: 5.7 in 1001 in 18
Typical first-year earnings: $695top tenth $27,628+
Chance against standard: the base
Typical against standard: the base

West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 34 of 548 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted: 51430 hits
Earned $100k+: 5.8 in 1001 in 17
Typical first-year earnings: $714
Chance against standard: +3.2%0.2 more in 100
Typical against standard: +2.7%$19 more

Without the breakoutHolds

Drops the single biggest earner, South of Midnight (18.6% of the money): 547 launches left. It moves the answer when that one game earned over half the money.

Launches counted: 54730 hits
Earned $100k+: 5.5 in 1001 in 18
Typical first-year earnings: $693
Chance against standard: -3.0%0.2 fewer in 100
Typical against standard: -0.3%$2 less

Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 144 of 548.

Launches counted: 14411 hits
Earned $100k+: 7.6 in 1001 in 13
Typical first-year earnings: $1,011
Chance against standard: +35.0%2.0 more in 100
Typical against standard: +45.5%$316 more

Standard: Every indie paid launch tagged Magic, 12 to 36 months old: 548 launches.
West-facing view: Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 34 of 548 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout: Drops the single biggest earner, South of Midnight (18.6% of the money): 547 launches left. It moves the answer when that one game earned over half the money.
Last 18 months: Keeps only launches 18 months old or newer: 144 of 548.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cute + Magic moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.