Genres

Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The same figures are on the Genres page.

Settings
Text size
Game Market DataBuild what sells
Live games
191,514
on 30 Sep 2026

Niches / Cute + Relaxing

Niche

Cute + Relaxing

Games tagged both Cute and Relaxing: 1,144 indie paid launches, 55 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about".
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 29,637 indie paid launches 6 to 30 months old, data of 1 Oct 2026. How it is measured.

Showing Cute + Relaxing priced $10 to $20. This filter changes the answer: at all prices the pair is level with Cute and trails Relaxing; priced $10 to $20 it beats both its tags.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?$10 to $20

Cute + Relaxing beats both its tags: 27.8 in 100 of its launches earned $100k+ priced $10 to $20, against 16.3 in 100 for Cute and 23.6 in 100 for Relaxing.

That is about 1.5 times the 18.6 in 100 expected for any launch at this price.

3RDThird
Tag onemood tagCute
16.3in 100 earned
$100k+
Odds16.3 in 100
Typical earnings$9,124
Launches615 / 100 hits
Pair leads by11.5 in 100
1STWinner
This pairCute + Relaxing
27.8in 100 earned
$100k+
Odds27.8 in 100
Typical earnings$26,409
Launches90 / 25 hits
Expected18.6 in 100
2NDRunner-up
Tag twomood tagRelaxing
23.6in 100 earned
$100k+
Odds23.6 in 100
Typical earnings$19,025
Launches309 / 73 hits
Pair leads by4.2 in 100
All indie launches $10 to $20: 18.6 in 100 earned $100k+, typical $9,226, from 4,810 launches.each block is 2 in 100 all indie at $10 to $20Cute is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.5 in 100 launches earned $100k+; $20 to $40: 42.4 in 100), so read it within a price band.

What the overlap means

The overlap is this niche: the 90 games tagged both Cute and Relaxing priced $10 to $20. 27.8 in 100 of them earned $100k+, against 14.3 for Cute-only games and 21.9 for Relaxing-only games, so games with both tags did better than games with either tag alone.

Both: 90 games priced $10 to $20; 27.8 in 100 earned $100k+, typical first-year earnings $26,409.

Circle areas follow launch counts; the gold overlap is exactly the pair's 90 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

Fields of Mistrialeads this pair15.8%
PairFields of Mistria15.8%
CuteMewgenics15.9%
RelaxingCrime Scene Cleaner11.8%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 3 of 3. Standard: the yardstick. West-facing view: holds. Without the breakout: holds. Last 18 months: holds.

Open free preview
ComparablesFree until launchClick to unlockWho leads Cute + Relaxing

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • Fields of Mistria earned 15.8% of the estimated first-year money of the 1,144 Cute + Relaxing launches.
  • Cute is led by Mewgenics, with 15.9% of its money.
  • Relaxing is led by Crime Scene Cleaner, with 11.8% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: those with a mostly Chinese audience, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cute + Relaxing holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Cute + Relaxing through every lens, all prices
This pairBaseStandardevery launchWest-facing view1,090 of 1,144 launchesWithout the breakout1,143 of 1,144 launchesLast 18 months661 of 1,144 launches
Launches counted1,14455 hits1,09050 hits1,14354 hits66134 hits
Earned $100k+4.8 in 1001 in 214.6 in 1001 in 224.7 in 1001 in 215.1 in 1001 in 20
Typical first-year earnings$708top tenth $22,342+$728$708$642
Chance against standardthe yardstick-4.2%0.2 fewer in 100-2.1%0.1 fewer in 100+6.3%0.3 more in 100
Typical against standardthe yardstick+2.8%$20 more0.0%no change-9.3%$66 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged both Cute and Relaxing, 6 to 30 months old: 1,144 launches.

Launches counted
1,14455 hits
Earned $100k+
4.8 in 1001 in 21
Typical first-year earnings
$708top tenth $22,342+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 54 of 1,144 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
1,09050 hits
Earned $100k+
4.6 in 1001 in 22
Typical first-year earnings
$728
Chance against standard
-4.2%0.2 fewer in 100
Typical against standard
+2.8%$20 more
Without the breakoutHolds

Drops the single biggest earner, Fields of Mistria (15.8% of the money): 1,143 launches left.

Launches counted
1,14354 hits
Earned $100k+
4.7 in 1001 in 21
Typical first-year earnings
$708
Chance against standard
-2.1%0.1 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 661 of 1,144.

Launches counted
66134 hits
Earned $100k+
5.1 in 1001 in 20
Typical first-year earnings
$642
Chance against standard
+6.3%0.3 more in 100
Typical against standard
-9.3%$66 less
Standard
Every indie paid launch tagged both Cute and Relaxing, 6 to 30 months old: 1,144 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 54 of 1,144 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Fields of Mistria (15.8% of the money): 1,143 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 661 of 1,144.

Cute holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Cute through every lens, all prices
CuteBaseStandardevery launchWest-facing view4,089 of 4,279 launchesWithout the breakout4,278 of 4,279 launchesLast 18 months2,326 of 4,279 launches
Launches counted4,279218 hits4,089200 hits4,278217 hits2,326111 hits
Earned $100k+5.1 in 1001 in 204.9 in 1001 in 205.1 in 1001 in 204.8 in 1001 in 21
Typical first-year earnings$725top tenth $28,533+$727$725$642
Chance against standardthe yardstick-3.9%0.2 fewer in 1000.0%no change-5.9%0.3 fewer in 100
Typical against standardthe yardstick+0.3%$2 more0.0%no change-11.4%$83 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Cute, 6 to 30 months old: 4,279 launches.

Launches counted
4,279218 hits
Earned $100k+
5.1 in 1001 in 20
Typical first-year earnings
$725top tenth $28,533+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 190 of 4,279 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
4,089200 hits
Earned $100k+
4.9 in 1001 in 20
Typical first-year earnings
$727
Chance against standard
-3.9%0.2 fewer in 100
Typical against standard
+0.3%$2 more
Without the breakoutHolds

Drops the single biggest earner, Mewgenics (15.9% of the money): 4,278 launches left.

Launches counted
4,278217 hits
Earned $100k+
5.1 in 1001 in 20
Typical first-year earnings
$725
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 2,326 of 4,279.

Launches counted
2,326111 hits
Earned $100k+
4.8 in 1001 in 21
Typical first-year earnings
$642
Chance against standard
-5.9%0.3 fewer in 100
Typical against standard
-11.4%$83 less
Standard
Every indie paid launch tagged Cute, 6 to 30 months old: 4,279 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 190 of 4,279 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Mewgenics (15.9% of the money): 4,278 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 2,326 of 4,279.

Relaxing holds in 3 of 3: every lens keeps the chance and typical earnings within a quarter of the standard figures.

Relaxing through every lens, all prices
RelaxingBaseStandardevery launchWest-facing view2,742 of 2,876 launchesWithout the breakout2,875 of 2,876 launchesLast 18 months1,653 of 2,876 launches
Launches counted2,876162 hits2,742150 hits2,875161 hits1,653103 hits
Earned $100k+5.6 in 1001 in 185.5 in 1001 in 185.6 in 1001 in 186.2 in 1001 in 16
Typical first-year earnings$546top tenth $31,569+$581$546$485
Chance against standardthe yardstick-1.8%0.1 fewer in 1000.0%no change+10.7%0.6 more in 100
Typical against standardthe yardstick+6.4%$35 more0.0%no change-11.2%$61 less
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Relaxing, 6 to 30 months old: 2,876 launches.

Launches counted
2,876162 hits
Earned $100k+
5.6 in 1001 in 18
Typical first-year earnings
$546top tenth $31,569+
Chance against standard
the yardstick
Typical against standard
the yardstick
West-facing viewHolds

Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 134 of 2,876 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
2,742150 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$581
Chance against standard
-1.8%0.1 fewer in 100
Typical against standard
+6.4%$35 more
Without the breakoutHolds

Drops the single biggest earner, Crime Scene Cleaner (11.8% of the money): 2,875 launches left.

Launches counted
2,875161 hits
Earned $100k+
5.6 in 1001 in 18
Typical first-year earnings
$546
Chance against standard
0.0%no change
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 1,653 of 2,876.

Launches counted
1,653103 hits
Earned $100k+
6.2 in 1001 in 16
Typical first-year earnings
$485
Chance against standard
+10.7%0.6 more in 100
Typical against standard
-11.2%$61 less
Standard
Every indie paid launch tagged Relaxing, 6 to 30 months old: 2,876 launches.
West-facing view
Games mostly reviewed outside China. Drops games whose audience is mostly Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 134 of 2,876 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Crime Scene Cleaner (11.8% of the money): 2,875 launches left.
Last 18 months
Keeps only launches 18 months old or newer: 1,653 of 2,876.

A lens holds when chance and typical earnings both stay within 25% of standard. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cute + Relaxing moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.