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Ticker: price and year-over-year change for 40 genres. Price is the median estimated first-year revenue of indie paid launches. The change shows for genres with 100+ launches. The same figures are on the Genres page.

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on 3 Oct 2026

Niches / Cute + Surreal

Niche

Cute + Surreal

Games tagged both Cute and Surreal: 55 indie paid launches, 6 of them earned $100k+ in their first year.

How to read this page

  • A hit is an estimated $100k+ first year. Revenue is estimated from Steam reviews, so read figures as "about". Earnings are sales on Steam after discounts and regional prices, before Steam's 30% cut, refunds and sales tax. About 58% of it reaches the developer.
  • Price moves the odds more than genre does, so the page opens on one price band. The keys in section 2 switch it.
  • From 26,291 indie paid launches 12 to 36 months old, data of 3 Oct 2026. How it is measured.

Showing Cute + Surreal priced under $5. This filter changes the answer: at all prices the pair beats both its tags; priced under $5 it is too small to compare with Cute and is too small to compare with Surreal.

1Scoreboard: the pair against each of its tags

The pair's chance of a $100k+ first year beside each of its two tags, ranked like a high-score table, with typical earnings and the launches behind every figure.

ScoreboardDoes this pair beat its genres?Under $5

Cute + Surreal is too small to compare with Cute and is too small to compare with Surreal: 1 of its 31 launches earned $100k+ priced under $5, against 0.5 in 100 for Cute and 1.5 in 100 for Surreal.

Small sample: 31 launches, 1 hits.

TIEA tie
Tag onemood tagCute
0.5in 100 earned
$100k+
Odds1 in 185
Typical earnings$234
Launches2,218 / 12 hits
Pair against ittoo few hits to compare
TIEA tie
This pairCute + Surreal
1 of 31launches earned
$100k+ small
Odds1 of 31 launches
$1k+35 in 100
$10k+2 of 31 launches
Launches31 / 1 hits
Expected0.4 in 100
TIEA tie
Tag twomood tagSurreal
1.5in 100 earned
$100k+
Odds1 in 66
Typical earnings$397
Launches330 / 5 hits
Pair against ittoo few hits to compare
All indie launches under $5: 0.4 in 100 earned $100k+ (1 in 238), typical $158, from 13,785 launches.each block is 0.5 in 100 all indie at under $5Cute is a mood tag: GMD never ranks it alone, but every game carrying it is counted.

2Overlap: where the two tags meet

Each circle is one tag, sized by its launches, and the gold overlap is exactly this pair. Click a part to read it. Price changes the odds more than genre does (under $5: 0.4 in 100 launches earned $100k+; $20 to $40: 44.2 in 100), so read it within a price band.

Price bandswitches the whole page
All prices55 in pairUnder $531 in pair$5 to $1015 in pair$10 to $207: too few$20 to $402: too few
What the overlap means

The overlap is this niche: the 31 games tagged both Cute and Surreal priced under $5. 1 of 31 of them earned $100k+, against 0.5 in 100 for Cute-only games and 4 of 299 for Surreal-only games, so the mix is too small to compare with Cute alone and is too small to compare with Surreal alone.

Both: 31 games priced under $5; 1 of 31 earned $100k+, odds by size $1k+ 35 in 100 · $10k+ 2 of 31 launches · $100k+ 1 of 31 launches.

Circle areas follow launch counts; the gold overlap is exactly the pair's 31 launches. The outer parts are each tag's launches minus the pair's, so their chance is exact; their typical earnings are not computed yet.

3Comparables

Who leads this pair and each of its tags. Free until launch: one click opens the card. The full comparables list (nearest hits by tag pair, price and launch year) is not computed yet, and the card says so.

Comparables

Leaders

Top earner, share of the moneyFree until launch

GINKAleads this pair30.3%
PairGINKA30.3%
CuteHello Kitty Island Adventure5.1%
SurrealINDIKA14.1%
CheckOne game over half?no
NextNearest hitsnot computed yet

Lens checkHolds in 2 of 3, 1 too few to tell. Standard: the base the others are compared with. West-facing view: holds. Without the breakout: holds. Last 18 months: too few to tell.

Open free preview
ComparablesFree until launchClick to unlockWho leads Cute + Surreal

What this card holds

  • Leaders. The top earner in this pair and in each of its two tags, with its share of the money.
  • One-hit check. Whether a single game holds over half of the pair's money.
  • Nearest hits. Similar games that earned $100k+, matched by tag pair, price and launch year: not computed yet.

How the list will be picked

Same tag pairdata ready
Same price banddata ready
Launched within a year of each otherplanned
Earned $100k+planned
The list itselfnot computed yet

Free until launch: one click opens the card.

The leaders, in words

  • GINKA earned 30.3% of the estimated first-year money of the 55 Cute + Surreal launches.
  • Cute is led by Hello Kitty Island Adventure, with 5.1% of its money.
  • Surreal is led by INDIKA, with 14.1% of its money.
  • No game holds over half of this pair's money, so the pair is not a one-hit market.

Nearest hits (similar games that earned $100k+, matched by tag pair, price and launch year): not computed yet.

Filters do not apply here yet. Leaders and shares are for all prices and the Standard view; per price band and per lens they are not computed yet.

4Lens check: does the answer hold?

The same figures with three kinds of games set aside: games mostly reviewed in Chinese, the single biggest earner, and everything older than 18 months.

Does the answer hold?

All prices

Cute + Surreal holds in West-facing view and Without the breakout; too few to tell in Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Cute + Surreal through every lens, all prices
This pairBaseStandardevery launchWest-facing view52 of 55 launchesWithout the breakout54 of 55 launchesLast 18 months11 of 55 launches
Launches counted556 hits525 hits545 hits110 hits
Earned $100k+10.9 in 1009.6 in 1001 in 109.3 in 1001 in 110 of 11too few for a rate
Chance of $10k+20 in 100chance of $10k+; $1k+ 56 in 100under 100 launchesunder 100 launchesunder 100 launches
Chance against standardthe base-11.9%1.3 fewer in 100-15.1%1.6 fewer in 100-100.0%10.9 fewer in 100; too few to tell
Typical against standardthe baseunder 100 launchesunder 100 launchesunder 100 launches
Does it hold?The base viewHoldsHoldsToo few to tell
BaseStandardThe base view

Every indie paid launch tagged both Cute and Surreal, 12 to 36 months old: 55 launches.

Launches counted
556 hits
Earned $100k+
10.9 in 100
Chance of $10k+
20 in 100chance of $10k+; $1k+ 56 in 100
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 55 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
525 hits
Earned $100k+
9.6 in 1001 in 10
Chance of $10k+
under 100 launches
Chance against standard
-11.9%1.3 fewer in 100
Typical against standard
under 100 launches
Without the breakoutHolds

Drops the single biggest earner, GINKA (30.3% of the money): 54 launches left. It moves the answer when that one game earned over half the money.

Launches counted
545 hits
Earned $100k+
9.3 in 1001 in 11
Chance of $10k+
under 100 launches
Chance against standard
-15.1%1.6 fewer in 100
Typical against standard
under 100 launches
Last 18 monthsToo few to tell

Keeps only launches 18 months old or newer: 11 of 55.

Launches counted
110 hits
Earned $100k+
0 of 11too few for a rate
Chance of $10k+
under 100 launches
Chance against standard
-100.0%10.9 fewer in 100; too few to tell
Typical against standard
under 100 launches
Standard
Every indie paid launch tagged both Cute and Surreal, 12 to 36 months old: 55 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 3 of 55 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, GINKA (30.3% of the money): 54 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 11 of 55.

Cute is audience split +1: West-facing view moves the answer more than chance alone would, and 1 more lens too. It holds in Without the breakout.

Cute through every lens, all prices
CuteBaseStandardevery launchWest-facing view3,654 of 3,829 launchesWithout the breakout3,828 of 3,829 launchesLast 18 months1,116 of 3,829 launches
Launches counted3,829221 hits3,654202 hits3,828220 hits1,11677 hits
Earned $100k+5.8 in 1001 in 175.5 in 1001 in 185.7 in 1001 in 176.9 in 1001 in 14
Typical first-year earnings$641top tenth $32,649+$661$641$632
Chance against standardthe base-4.2%0.2 fewer in 100-0.4%no change+19.5%1.1 more in 100
Typical against standardthe base+3.1%$20 more0.0%no change-1.4%$9 less
Does it hold?The base viewMoves the answerHoldsMoves the answer
BaseStandardThe base view

Every indie paid launch tagged Cute, 12 to 36 months old: 3,829 launches.

Launches counted
3,829221 hits
Earned $100k+
5.8 in 1001 in 17
Typical first-year earnings
$641top tenth $32,649+
Chance against standard
the base
Typical against standard
the base
West-facing viewMoves the answer

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 175 of 3,829 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
3,654202 hits
Earned $100k+
5.5 in 1001 in 18
Typical first-year earnings
$661
Chance against standard
-4.2%0.2 fewer in 100
Typical against standard
+3.1%$20 more
Without the breakoutHolds

Drops the single biggest earner, Hello Kitty Island Adventure (5.1% of the money): 3,828 launches left. It moves the answer when that one game earned over half the money.

Launches counted
3,828220 hits
Earned $100k+
5.7 in 1001 in 17
Typical first-year earnings
$641
Chance against standard
-0.4%no change
Typical against standard
0.0%no change
Last 18 monthsMoves the answer

Keeps only launches 18 months old or newer: 1,116 of 3,829.

Launches counted
1,11677 hits
Earned $100k+
6.9 in 1001 in 14
Typical first-year earnings
$632
Chance against standard
+19.5%1.1 more in 100
Typical against standard
-1.4%$9 less
Standard
Every indie paid launch tagged Cute, 12 to 36 months old: 3,829 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 175 of 3,829 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, Hello Kitty Island Adventure (5.1% of the money): 3,828 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 1,116 of 3,829.

Surreal holds in West-facing view, Without the breakout and Last 18 months. No lens moves the chance or typical earnings more than chance alone would.

Surreal through every lens, all prices
SurrealBaseStandardevery launchWest-facing view553 of 579 launchesWithout the breakout578 of 579 launchesLast 18 months157 of 579 launches
Launches counted57935 hits55333 hits57834 hits1577 hits
Earned $100k+6.0 in 1001 in 176.0 in 1001 in 175.9 in 1001 in 174.5 in 1001 in 22
Typical first-year earnings$1,034top tenth $46,867+$1,020$1,034$1,161
Chance against standardthe base-1.3%0.1 fewer in 100-2.7%0.2 fewer in 100-26.2%1.6 fewer in 100
Typical against standardthe base-1.4%$14 less0.0%no change+12.3%$127 more
Does it hold?The base viewHoldsHoldsHolds
BaseStandardThe base view

Every indie paid launch tagged Surreal, 12 to 36 months old: 579 launches.

Launches counted
57935 hits
Earned $100k+
6.0 in 1001 in 17
Typical first-year earnings
$1,034top tenth $46,867+
Chance against standard
the base
Typical against standard
the base
West-facing viewHolds

Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 26 of 579 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.

Launches counted
55333 hits
Earned $100k+
6.0 in 1001 in 17
Typical first-year earnings
$1,020
Chance against standard
-1.3%0.1 fewer in 100
Typical against standard
-1.4%$14 less
Without the breakoutHolds

Drops the single biggest earner, INDIKA (14.1% of the money): 578 launches left. It moves the answer when that one game earned over half the money.

Launches counted
57834 hits
Earned $100k+
5.9 in 1001 in 17
Typical first-year earnings
$1,034
Chance against standard
-2.7%0.2 fewer in 100
Typical against standard
0.0%no change
Last 18 monthsHolds

Keeps only launches 18 months old or newer: 157 of 579.

Launches counted
1577 hits
Earned $100k+
4.5 in 1001 in 22
Typical first-year earnings
$1,161
Chance against standard
-26.2%1.6 fewer in 100
Typical against standard
+12.3%$127 more
Standard
Every indie paid launch tagged Surreal, 12 to 36 months old: 579 launches.
West-facing view
Games mostly reviewed outside China. Drops games mostly reviewed in Chinese, meaning 35% or more of their reviews are in Simplified Chinese: 26 of 579 launches here. Review language is measured for games with 2,000+ reviews; smaller games are guessed from their names.
Without the breakout
Drops the single biggest earner, INDIKA (14.1% of the money): 578 launches left. It moves the answer when that one game earned over half the money.
Last 18 months
Keeps only launches 18 months old or newer: 157 of 579.

A lens moves the chance only when it differs from standard by more than a random cut of the same size would, with 5+ hits on both sides; typical earnings are compared from 100 launches, within 25%. Without the breakout moves the answer when one game earned over half the money. Lens figures by price band are not computed yet, so this table is for all prices.

5Premium early list

Alerts when Cute + Surreal moves, comparables the day they land, and every lens for every pair and price. Free until launch.

Free until launch

Keep gold access after launch: alerts, comparables, every lens.

Releases

Ticker: 30 upcoming games dated within 90 days, with wishlist rank, release date and followers. The same list is on the Upcoming page.