Tag pairdata 30 Sep 2026
Niches / Cute / Turn-Based Tactics
Cute + Turn-Based Tactics: a typical launch earns $1,214 in its first year
That is the median of 53 indie paid launches, 2024 Q4 to 2025 Q3. 9 of 105 matured launches earned $100k or more, against 8.6 expected for their price and launch quarter. Releases rose 16% on the year before: 80 against 69.
- One game dominates the figure
- Price
- $1,214 median of 53 launches
- Price vs a year earlier
- −36.8% four quarters on the four before
- Releases, 12 months
- 80 69 the year before
- Upcoming games
- 139 coming soon on Steam
- Games on the store
- 437 carrying both tags
Boards
as of 30 Sep 2026Where this pair stands on each board of the front page. Every value carries its 90% interval and its sample.
| Board | Value | Interval | Sample | Standing |
|---|---|---|---|---|
Most anticipatedShare of all upcoming wishlist heat on Steam, with the number of upcoming games beside it.
| 0.06%share of upcoming wishlist heat | 0.01% to 0.16% | 6 ranked of 139 upcoming gameswishlist rank 30 Sep 2026 | #6,154 of 7,193pairs on this board |
Launch successLaunches earning $100k or more, against the number expected for their price tier and launch quarter.
| 1.04xhits against expected | 0.72x to 1.55x | 105 launchesindie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old) | #2,561 of 6,324pairs on this board |
| Fewer new releasesFewer launches relative to players. Historically this did not predict better launches. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 20 or more releases in each 12-month period. | |||
| Rising demandGaining players faster than same-age games. Descriptive, not a launch signal. | Below this board's minimum sample, so not ranked. Needs 15 or more tracked games and 1,000 reviews in each window. | |||
Pairs are noisier than genres: the demand boards at pair level are indicative only.
Launch success
launches 6 to 30 months oldMatured indie paid launches that earned an estimated $100k or more, against the number expected for games at the same price tier and launch quarter.
- Launches
- 105
- Hit rate
- 8.6%6.6% to 15.1%
- Expected rate
- 8.2%
- Against expected
- 1.04x0.72x to 1.55x
Launch window: indie paid launches 31 Mar 2024 to 1 Apr 2026 (6 to 30 months old). Hit odds are shrunk toward the Steam-wide rate by 3 expected hits.
Revenue spread
105 launchesEstimated lifetime gross of the same matured launches. Half earned less than the median; one in ten earned more than the top figure.
- Bottom tenth
- $0
- Median
- $889
- Top tenth
- $67,437
Estimated from Steam review counts. Lifetime to date, so it differs from the first-year price above.
Supply
raw release countsGames released with both tags, last 12 months against the 12 before.
- Change
- +16%
Parent tags
- CuteNot a genreA theme, mood, feature or presentation tag: never ranked as a market on its own, only inside pairs.
- Turn-Based TacticsGenre pageRanked on every board, with its best pairs.
Comparable games
8 indie titlesThe biggest indie games in this pair by estimated lifetime gross. Revenue is shown as a number at 50 or more reviews, as a range at 10 to 49, and not at all below 10.
- Mewgenics (opens the Steam store)2026 · 50,493 reviews, 89% positiveest. $29M
- Bloomtown: A Different Story (opens the Steam store)2024 · 1,446 reviews, 85% positiveest. $732k
- Artis Impact (opens the Steam store)2025 · 2,338 reviews, 84% positiveest. $674k
- Shiren the Wanderer: The Mystery Dungeon of Serpentcoil Island (opens the Steam store)2024 · 495 reviews, 84% positiveest. $401k
- Journey of Realm:Dawn Dew (opens the Steam store)2025 · 2,295 reviews, 97% positiveest. $309k
- HEART of CROWN Online (opens the Steam store)2024 · 415 reviews, 84% positiveest. $252k
- Dobbel Dungeon (opens the Steam store)2026 · 451 reviews, 91% positiveest. $183k
- Mamon King (opens the Steam store)2025 · 604 reviews, 90% positiveest. $159k
More with Cute
pairs with Cute- Open World + Cute$5,88634 launches priced, 33 releases in 12 months
- Cute + Romance$5,22277 launches priced, 90 releases in 12 months
- Story Rich + Cute$3,396163 launches priced, 188 releases in 12 months
- Cute + LGBTQ+$2,97434 launches priced, 56 releases in 12 months
- Psychological Horror + Cute$2,84651 launches priced, 66 releases in 12 months
- Visual Novel + Cute$2,798212 launches priced, 288 releases in 12 months
More with Turn-Based Tactics
pairs with Turn-Based Tactics- Turn-Based + Turn-Based Tactics$5,85530 launches priced, 44 releases in 12 months
- War + Turn-Based Tactics$4,30130 launches priced, 35 releases in 12 months
- Story Rich + Turn-Based Tactics$2,24532 launches priced, 51 releases in 12 months
- Tactical + Turn-Based Tactics$2,18357 launches priced, 109 releases in 12 months
- Roguelite + Turn-Based Tactics$2,084100 launches priced, 232 releases in 12 months
- Wargame + Turn-Based Tactics$1,92146 launches priced, 72 releases in 12 months
Verdicts
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